How To Do Content Marketing Without Writing Blog Posts

Content marketing is all the rage right now. And for good reason. It’s the best way to bring in new organic traffic to your site. If you want a piece of the organic, SEO traffic pie, you need to be creating new content on a daily basis. Otherwise, you risk falling behind. There are currently millions of blog posts published daily. Meaning you are competing with potentially thousands of other businesses for the same traffic. But what if you don’t have to, want to, or need to blog? What if your business doesn’t make sense for blogging? It’s becoming a…

The post How To Do Content Marketing Without Writing Blog Posts appeared first on The Daily Egg.

Read original article:

How To Do Content Marketing Without Writing Blog Posts

Infographic: The Surprising Words That Get Content Shared on Social Media

surprising words social media

It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts. Today’s infographic will help you get started in the right direction. Just be sure to track what you’re doing and measure the results. And even though most social media networks track your performance for you (using their native analytics systems), I find it’s always a good exercise to record your performance in a Google spreadsheet. It makes you…

The post Infographic: The Surprising Words That Get Content Shared on Social Media appeared first on The Daily Egg.

From: 

Infographic: The Surprising Words That Get Content Shared on Social Media

What is Domain Authority?

what is domain authority

A 1-100 score predicting how well a site will rank in major search engines. Domain Authority is a measure of how well a website is likely to perform in search engine results. It’s a search engine ranking score developed by Moz to give an overview of likely site performance. After Google deprecated and then stopped publishing PageRank, DA became one of the go-to replacements. Where Do I Find Domain Rank? If you’re using Moz toolbar, it’s here: If you’re inside Moz Open Site Explorer, it’s here: How Does Domain Authority Work? DA is a good quick way to tell if…

The post What is Domain Authority? appeared first on The Daily Egg.

Read article here: 

What is Domain Authority?

Get Custom Advice For Boosting Your Conversions With Unbounce’s New Landing Page Analyzer

Introducing: The Landing Page Grader, by Unbounce

As a savvy marketer, it’s our sincere hope you never start a campaign without a dedicated landing page for sending your paid traffic to. But — as you know — the job isn’t over once a landing page is created.

Your real opportunity is in understanding how your page performs.

Beyond tracking standard performance measures like conversions and landing page quality (LPQ), you’ve likely wondered about other factors like:

  • Is my landing page copy clear? Are there too many words? Too few?
  • Is my page faring well on mobile? Does it load fast enough?
  • Is this page just designed nicely, or is it also optimized for SEO?
  • Is this a good conversion rate for this type of page in my industry?

Ultimately you want to know whether you’ve got an especially high converting page, or if there’s anything specific you can improve. But it can be difficult to know what ‘good’ looks like, and you may not always have a second set of eyes to help you critique.

New: Try Unbounce’s Landing Page Analyzer

For years we’ve seen the need for a landing page audit tool or landing page grader of some sort, and so—after many months of development—we’re very pleased to unveil the Unbounce Landing Page Analyzer.

With this grader-style tool, you input your landing page URL (along with a few key details) and The Analyzer instantly delivers a comprehensive, personalized report with custom recommendations you can try today to increase your conversion rates.

Unlike other landing page reviews, The Analyzer is truly a deep dive into your performance.

Not only do you get a summary of how your page compares to others in your industry, but you also see important page performance insights including your landing page’s speed, load time, and page requests that may be slowing things down.

If The Analyzer discovers your images are too large (contributing to slow load time), your custom report will include compressed versions of all your images to replace quickly and get your page loading even faster.

Not your average landing page grader: The Analyzer compresses images for you

Pictured: you’ll get custom, compressed images as part of your page analysis.

In The Analyzer’s comprehensive report, you’ll see specifics across nine categories, and discover whether your landing page:

  • Conveys trust and security
  • Appears properly on social networks and mobile
  • Is designed in a way that’s especially high converting
  • Contains too many calls to action
  • Has an appropriate Flesch reading ease and sentiment for your industry,
  • and much, much more.

Looking for a landing page checker?

Evaluate your landing page to reveal rea, data-backed insights in minutes.

Wait, aren’t there other landing page graders out there?

Touche! There are other landing page analyzers/graders/calculators available, but we can confidently say Unbounce’s is the most sophisticated and comprehensive you’ll find. Ours is the only landing page analyzer on the market leveraging AI technology, and the endless amount of campaign research done by our customers and our in-house marketing team.

For the past eight years, we’ve been obsessed with the question “what’s a good conversion rate?”, and Unbounce’s internal research team has employed proprietary AI technology to analyze the behavior of over 75 million visitors to 65,000 landing pages with a goal of understanding what makes a customer convert.

We have more data than any other conversion platform to provide insights on what a high-performing landing page looks like, and The Analyzer leverages this insight.

Need a landing page checker? Check out the Landing Page Analyzer

The Analyzer’s data is sourced from Google Page Speed Insights, and our very own proprietary data broken down by industry.

Actionable feedback you can implement today

The best thing about this landing page review? You’ll discover instant improvements that might take you only minutes to fix.

The Wizard of Moz himself, Rand Fishkin ran the following product’s landing page from Moz.com through The Analyzer and had some great things to discover.

Rand wanted to run this page through for a landing page review

How’d this Moz page fare? Here are Rand’s initial thoughts:

“I’m glad to see we passed so many of the technical checks! I was a little nervous. [I] Realized that the page is missing testimonials or social proof. That’s a head-smacking moment.”

Rand may be a bit self-depreciating here, however. Moz’s page scored really well with a 75% overall:
The landing page grade for moz's page

Rand’s overall landing page grade.

Rand’s verdict on trying out The analyzer?

Rand Fishkin

“I’ve never seen a page analysis tool that’s focused on optimization. In my opinion, this can be hugely helpful for folks to quickly check that they’ve nailed the basics of landing page optimization and accessibility. I have no doubt tens of thousands of websites can get better just by applying this tool’s advice.”

What did we learn?

Interested in what The Analyzer could teach us about our in-house landing pages at Unbounce, we ran our recent event landing page for PPC Week through to see what we’d take away:

PPC week landing page

Pictured: The landing page for PPC week we input into the Landing Page Analyzer.

We learned the page converts very well for our industry (7.7%), and while the page loads pretty quickly (0.7 seconds), at 3.32MB it’s overweight and could be loading even quicker if we reduce it to less than 3MB:
our landing page evaluation for PPC week

Our PPC Week page’s overall grade. Note our message match and page speed could use some work.

What The Analyzer told us regarding page speed

Our PPC Week landing page is running a little slowly.

Fortunately, The Analyzer also provided us with some compressed images that will help us load up to 9% faster:

Some PPC week images we can replace

We also saw that our page title, meta description and H1 tags were helping our SEO visibility (which was important for this particular page).

All of these quick-to-change factors can improve this PPC Week page for us, but we’re most excited to see what you’ll discover about your own landing pages. Bonus, you don’t need an Unbounce-built page to try The Analyzer, either. Give it a try today and let us know what you think!

Read more – 

Get Custom Advice For Boosting Your Conversions With Unbounce’s New Landing Page Analyzer

A Handy Guide to UTM Codes: Know Which of Your Campaigns Really Work

Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we could possibly hope to run our campaigns on. How do we keep track of it all? How do we know what’s working and what’s not? We use UTM codes. What’s a UTM? UTM stands for Urchin tracking parameters. They’re little pieces of data that we add to our URLs in order to see where different traffic comes from. They were introduced way back with an analytics tool called Urchin, the tool that was bought by…

The post A Handy Guide to UTM Codes: Know Which of Your Campaigns Really Work appeared first on The Daily Egg.

Visit site: 

A Handy Guide to UTM Codes: Know Which of Your Campaigns Really Work

30 Unforgettable Landing Page Examples To Steal, Learn & Profit From

The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world of difference between dying from panic or sipping a mojito at the beach. Yet… designing a high-converting landing page is tough. There are so many elements to get right: the copy, the design, the images, the structure, and so on. It’s overwhelmingly tough. The good news is — you don’t have to design landing pages from scratch. You can actually model other people’s landing pages. Find out what they did right, analyze what they can…

The post 30 Unforgettable Landing Page Examples To Steal, Learn & Profit From appeared first on The Daily Egg.

Source article – 

30 Unforgettable Landing Page Examples To Steal, Learn & Profit From

Why Businesses Are Not Satisfied With Their Conversion Rates?

A study from Econsultancy states that only 22% of businesses are satisfied with their conversion rates.

Read the following observations related to website data:

  • Your website is turning your visitors away, and you don’t know why.
  • You are experiencing low visitor engagement on your website.
  • High bounce rate and low conversion rate are your major concerns.

If you are facing any or all of the above challenges, you know that your conversion rate is lower than expected. This post can help you address these challenges and find a solution to overcome these.

You may not know which design or copy elements you need to change in order to increase the conversion rate. And this is where Conversion Rate Optimization (CRO) steps in.

More Google searches for “conversion rate optimization” are being made than ever before. Google

Conversion Rate Optimization is a long-term process that helps you analyze what’s wrong, understand how you can fix it, and optimize your website to boost its conversion rate.

Companies whose conversion rates improved last year are conducting 50% more A/B tests and 47% are using more methods to improve conversion. Econsultancy

Problem with CRO Implementation

CRO, being a budding industry that’s booming rapidly, which in turn implies a scarcity of quality resources and a number of challenges. And that’s where maximum damage takes place.

In addition to the challenge of “lack of resources”, CRO is still pictured as an “optional” or “additional” marketing effort, but not a “necessary” one. Some marketers still believe that some quick fixes can do the magic. In such cases, the conversion rate can mostly be dissatisfactory.

Let’s have a quick look at the major problems with CRO:

  • Lack of technical knowledge
  • Limited industry experience
  • Lack of resources and a defined process
  • No quality assurance

Lack of Technical Knowledge

About 58% of CRO professionals have been in the field for 2 years or fewer. (Source)

A basic understanding of Statistics, UX, Design, Development, or Analytics doesn’t suffice to become a CRO expert. You need to be good at all of these (and much more) to run a successful CRO program.

Also, there are many who still confuse A/B testing with the entire conversion process and are unaware of what all they can do in terms of optimization. In such cases, it becomes hard to measure success, especially if they don’t know what metrics matter.

Limited Industry Experience

As CRO is a rapidly evolving industry, staying updated with industry is a constant challenge for many. Limited industry knowledge sometimes also accounts for making wrong choices while choosing a CRO platform and prioritizing A/B testing hypotheses that might not be beneficial.

Lack of Resources and a Defined Process

According to a survey by ConversionXL, 41% had no one in particular who was accountable for optimization efforts. The survey also showed that around 30% of companies had a dedicated employee assigned to the task.

Optimization to boost conversion rates

In most of the cases, there is no one analyzing the data carefully, giving a well-researched suggestion, running tests, and boosting the conversion rate. Besides this, the lack of a defined process is a constant problem.

Another constraint is the budget allocation for CRO. As CRO is seen as something “optional,” a small budget is allocated for this process.

Lack of resources leads to no or minimal understanding for the users, leading to lesser scope for experimentation. This leaves businesses in a tough spot where they lack in terms of coming up with new test ideas.

No Quality Assurance

While there is no quality check being done – no cross-device testing, no cross-browser testing etc, a huge number of errors is quite a common scenario. Also, there are no set primary and secondary KPI’s to validate the results.

As a Result

  • Unexplored CRO capabilities
  • Limited understanding of visitors and customers
  • Low conversion rates
  • Drop in ROI

What you had imagined and what you experience could have no similarities at all.

With all the case studies out there shouting results like 41% increase in sales, 400% more conversions, or 600% increase in social shares, it’s easy to believe that the ROI of your dreams is just a few tests away.

Unfortunately, conversion rate optimization isn’t that simple. Just putting together a test based on assumption is not enough to guarantee you a better conversion rates—in fact, only 1 in 7 A/B tests produces a winning result!

Solution

Having a predefined CRO process and a dedicated CRO team or the person accountable for CRO is what it’ll take.

It is known that not many organizations have the resource/bandwidth to have a CRO process, but that should NOT stop you from testing/experimenting. The growing need for a dedicated CRO team has led many agencies and  CRO platforms to move to a solution-based approach. Their dedicated CRO team provides constant support, right from the research to the post-campaign analysis. And that’s exactly what the VWO’s service team does.

If you don’t have an in-house team to support you for the entire CRO process, our dedicated services team is there to help you.

What can you expect?

“Working with VWO Professional Services was a very smooth process. After we provided the test hypothesis and desired setup, they had the test ready to run in just one day.

We found their technical expertise especially valuable – this enabled us to expedite the setup process and saved us many hours that would have been spent trying to resolve technical challenges.

Additionally, the quick response time and reliable customer service provided is commendable. We are glad to have VWO as a partner, thank you VWO!”

-Yong

ZALORA

Our Services team takes charge of ideation, planning, testing, and analysis.

VWO Service team to boost conversion rates

Creating the test was so easy with the help and support of VWO. We supplied them with the test hypothesis, wireframe, and design layout and they coded it up within one day. The design needed only minor alterations from the layout supplied and these were done within the hour. They also put the variation through QA testing. Their support didn’t stop there, once we set up the test they then went into it to review it and also made additional tracking recommendations. It’s great having a partner like VWO onboard, who pricing is fair and their customer service is excellent. Well done VWO and thank you

-Neil

LULALU

Read more about the services here.

Optimization to boost conversion rates

VWO Services is as good as having a dedicated internal team. These guys are quick, efficient and don’t stop until the job is done.

– Jason Tippins

E-Commerce Analytics Manager | BBC Store

While the CRO market is expected to reach $45.2bn by 2022, you wouldn’t want to stay behind. In any company, for the CRO process to be successful and less challenging, it is important to keep experimenting and believing that these experiments will work.

With multiple plans available to fit your business goals, connect with us over a call or drop an email at marketing@vwo.com

The post Why Businesses Are Not Satisfied With Their Conversion Rates? appeared first on VWO Blog.

Original source:

Why Businesses Are Not Satisfied With Their Conversion Rates?

Learning Conversion Optimization From Football: 5 Key Takeaways

“The ball is round, the game lasts ninety minutes, and everything else is just theory.”

— Sepp Herberger

In Portuguese, football is known as o Jogo bonito, which translates to The Beautiful Game. At VWO, we believe that like football, conversion rate optimization, or CRO, can be done beautifully.

When a person is introduced to a complex topic such as CRO, there is a lot of information to be processed, which can get quite overwhelming. However, according to Harvard Business School professors Jan W. Rivkin and Giovanni Gavetti, if a concept is learned with the help of an analogy, the process can be eased.

This post aims to highlight the similarities between Football and Conversion Rate Optimization. For those who want to learn about CRO from a technical perspective, please refer to The Beginner’s Guide to CRO.

Goals

CRO - Goals

Why Are Goals Important?

Goals win you matches—it’s as simple as that. Score more number of goals than your opponent, and the match is yours. It’s not just about the goals that are scored during a football match, but also about the goals or objectives that are set up for the season.

N’golo Kante, a midfielder from the English football club Chelsea, had this to say during a press interview:

“For a club like Chelsea, we want to win everything, we’re going to try and win everything. It’s a new challenge for everyone.”

All football clubs set up their respective goals at the beginning of the season, whether these include winning the trophy, a particular league, or just some number of matches.

Key Takeaways for CRO

Before starting with Conversion Optimization, it is important to set up goals that can be tracked and measured anytime during the process.

The goals created in an A/B test should align with your business objectives. The primary goal selected will be used then to decide the outcome of the test.

The results of the minor goals that accompany the primary goal can influence the final decision made just after the test has just concluded.

Research and Analysis

CRO with Football - Heatmap

Why Is It Important?

Every year, football leagues are getting more competitive. The stakes are getting higher, and the pressure is mounting. With the help of research and analysis by using modern technology, teams are able to plan and prepare better for a football season.

A manager can now watch heatmaps of players’ movements on-field. Players can now watch recordings of their own gameplay and more. The Guardian refers to this revolution as “datafication” of Football.

In their spare time, football players practice on PlayStation to improve their decision-making skills and to become better at their game. Former Italian footballer Andrea Pirlo was even quoted saying this: “After the wheel, the best invention is the PlayStation.”

Key Takeaways for CRO

After the baseline metrics are decided, it is important to research and analyze how you can achieve the desired goals.

Research and analysis includes viewing heatmaps, watching visitor recordings, or conducting on-page surveys that ask your visitors for relevant feedback.

With the help of research and analysis, you can get answers to the following 3 questions:

  • What do visitors do on your website?
  • How do visitors behave?
  • Why do visitors do what they do?

Plan

Why Is It Important?

After research and analysis, the next task for a manager is to plan for the season ahead. This includes deciding the squad, tactics, and formations.
Planning is not only limited to preseason. It is a continuous process that goes on during and after the season gets over.
On the training ground and during matches, managers have their diaries out, where they note down observations and try them out in the later part of the season.

Regarding observations, Sir Alex Ferguson, manager of Manchester United for 26 years had this to say:

“I don’t think many people fully understand the value of observing, but I came to see observation as a critical part of my management skills. The ability to see things is key or, more specifically, the ability to see things you don’t expect to see.”

Key Takeaways for CRO

As you come across and analyze problems during the research phase, it is important to note your observations. Organize these well at one place.

The next part of the process is to create a hypothesis from these observations and prioritize these based on their importance. Validating the hypothesis is the most important part of the testing phase.

Testing

Testing Football formations
You can see that even the same formation (4-4-2) is tested with different position, source

Why Is It Important?

In the picture above, even the same formation (4-4-2) is tested with different positions. Football managers don’t get formations right in the first go.

They constantly experiment with their formations throughout the season and ultimately change it to the one in which all the players seem to fit in perfectly.

For example, Chelsea with their 3–4–3 formation—a much-favored formation in football—won the league.

Within formations, managers also rotate their players. According to football analysts, the key to Real Madrid’s successful 2016–17 football campaign was Zidane’s clever squad rotation.

Key Takeaways for CRO

Don’t be afraid to experiment. Every element of your website can be tested, from colors to text to images.

Testing is not just limited to plain A/B testing. You can create combinations of elements on your website and run multivariate tests.

By changing the complete layout of certain pages, you can also try out Split URL tests.

Learning and Deployment Phase

Why Is It Important?

Consider the example of Real Madrid’s manager Zinedine Zidane who used a 4–3–3 combination in the form of a sharp arrowhead.

He tested different combinations by playing Marco and Morata in a couple of matches but mostly stuck with the trio of Benzema, Bale, and Cristiano (popularly known as BBC) in the front. This combination led Real Madrid to glory in the champions league.

Real Madrid Formation
Source

It is important to test different combinations and learn from the mistakes to get the formation right in the end. With the combination of a winning mentality and experimentation, you are finally on the road to success.

Key Takeaways for CRO

It is important to learn from every test, the way a football manager does from every match. The best way to find out your winning combination is to have a well-structured conversion optimization process in place.

After you have successfully found the winning variation, deploy it on the website to achieve your goals.

Parting Notes

We hope you enjoyed reading the analogies we made between football and CRO. Next time, when you are watching a game of football, you should be able to notice and appreciate all the efforts that go into the strategy and preparation before the start of the game.

The post Learning Conversion Optimization From Football: 5 Key Takeaways appeared first on VWO Blog.

Read this article – 

Learning Conversion Optimization From Football: 5 Key Takeaways

Creating Secure Password Resets With JSON Web Tokens

When a user of your application has forgotten their password, it can and should be reset securely. To accomplish a secure password reset, I will demonstrate how to use JSON Web Tokens (JWT) to generate a URL-safe token. The JWT contains encoded information about the user and a signature that, when decoded, is validated to ensure that the token has not been tampered with.

Illustration showing mobile, medium and wide viewports, where the layout of the header and sidebar change as the viewport widens.

Once the JWT is validated, your application can securely allow the user to generate a new password, instead of sending them their forgotten one.

The post Creating Secure Password Resets With JSON Web Tokens appeared first on Smashing Magazine.

Originally from:  

Creating Secure Password Resets With JSON Web Tokens

How Just One Ecommerce Popup Offer Helped Canvas Factory Generate 1.1 Million in Revenue

Canvas Factory's Popup Success

When you hear ‘website popup’ in a marketing context, my bet is—as a discerning marketer—you all but cringe. Surely these boxes that jump up in the middle of a screen are for low-level marketers. They’re scammy, make you lose your train of thought, nobody likes them,…you’d never use ‘em.

But can you really hate popups if they’re found to drive results?

As heated as the debate can get, Richard Lazazzera, an ecommerce entrepreneur and Content Strategist at Shopify has a fair point in this reply to a comment on his blog post:

Image via the Shopify blog.

And drive sales they can.

By experimenting with popup overlays, Auckland-based Canvas Factory (an ecommerce shop providing high-quality canvas prints) has found a ton of success engaging prospects at exactly the right time.

Using just one popup that appears across several of their domains, Canvas Factory discovered the targeting that worked best for them, and—most importantly—brought in 1.1 million USD in revenue(!) via their offer.

In today’s post, we’ll share Canvas Factory’s story, along with some lessons learned, so that—if you’re tempted—you too can convert more site visitors.

Canvas Factory’s approach to ecommerce popups

Similar to many ecommerce brands, Canvas Factory wanted to convert more of the visitors leaving their site empty handed. They’d realized some prospects only needed a moderate incentive to get over any purchase anxiety, so they had started offering a small discount via a coupon.

Eventually they wondered if the coupon would perform even better if delivered via a popup at the right moment.

Experimenting, they created this popup overlay in Unbounce for their site:

One of Canvas Factory’s domains outfitted with their popup.

They duplicated this one design eight times for running across different domains on certain URLs. The copy was the same for each, offering $10 off someone’s first order in exchange for an email, and only appeared as someone was actively trying to leave the site, once per visitor.

The main difference was location. The brand ran four of these overlays across their product pages on their Australian and New Zealand domains, while another four appeared on the Canvas Factory blog across the same domains.

How’d the experiment go?

The Unbounce popup overlay has now been running from November 2016 to present and in comparing the period before using the popups to promote this same coupon code to now:

  • Canvas Factory has seen a 6% to 9% increase in use of the coupon, and
  • Subscription to their mailing list has grown by over 14.3%.

Now the brand’s marketers can do a better job actively nurturing prospects claiming the coupon, and re-marketing to successful first-time customers.

But in terms of the bottom line? Managing Director Tim Daley says it best:
Tim from Canvas Factory

“Unbounce played a key part in Canvas Factory’s conversion rate optimization activity for our subscriber campaign. This has contributed to over $1.1 million dollars in purchases.”

$1.1 million the brand may not have otherwise seen had they not tried the overlay? If that’s not making you reconsider whether or not your personal distaste for popups should stop you from trying one out, I’m not sure what will.

That said…

How’d the brand track success?

Tim tells us the coupon use was measured by integrating Unbounce popup overlays with their mail platform and their payment gateway CS-Cart:

“This [integration] allows us, per country level, to collect new subscribers, partition [them] to relevant country and then track their individual and group purchase application of the coupon acquired through the popup.”

Ultimately the integration lets Canvas Factory see:

  • How many customers are using coupons + how many discounts are being used total
  • Total revenue before and after coupons are applied
  • Average order value before and after coupons are applied
  • What kind of customers the brand’s attracting with coupons

All very useful factors in understanding how long a campaign like this is feasible for, and experimenting with different discounts.

Want to push your lead data collected via landing pages, sticky bars, and popup overlays through to your mail platforms and other tools? See our Integrations Powered by Zapier and all the connections available right in Unbounce.

It’s all about location: A lesson on why popups in the wrong place are a big mistake

Your gut feeling that popups can be scammy? It’s not far off. If used incorrectly at the wrong time or on the wrong URL of your site, they certainly can be. We’ve all seen these types of popups and they’re maddening.

In Canvas Factory’s case, it wasn’t as simple as create the popup, set it and forget it. In running their Unbounce popup overlay in several locations, they’ve learned placement and timing is critical.

In Tim’s case, he discovered that the blog wasn’t the proper placement for this particular offer, it was simply too soon in the buyer journey to be offering someone a discount. With posts on the brand’s blog aimed to help you take better photos of your kids and other photography tips, this level of awareness doesn’t really align with wanting to purchase right away.

Overall, Canvas Factory’s blog popup conversion rate was 0.18% versus the up to 11% conversion rate they’d seen on product pages where the purchase intent was likely higher.

As outlined above, aim to align your offers with buyer intent.

The lesson:

If you choose the right place for your offer (pricing pages and high commitment URLs in Canvas Factory’s case), you’ll see results because you offered a timely and relevant incentive. In the wrong place, however, you simply won’t see the results you want, and worse, you’ll irritate and annoy your visitors.

Get actionable tips on where to place your popups, and which types of messages perform best in our Best Practice Guide.

So you shouldn’t use popups on your blog?

No—Canvas Factory’s unique experience isn’t to say that popups on your blog won’t work, because they definitely can. You just have to choose the right kind of offer and perfect targeting. Because your blog readers may not be product aware yet, you need to align your offer with the level of awareness readers do have about your company (i.e. they might be open to a free in-depth ebook about the exact topic they’re already reading about).

You might also try directing your blog traffic to an even higher-converting area of your site.

Here’s a super relevant clickthrough popup Seer’s Wil Reynolds uses to offer up more relevant content on his site:

By proactively serving up what prospects might want next, Seer becomes more trustworthy and keeps people engaged on their site longer (which is a great sign in Google’s eyes). You can make traffic shaping like this the goal of some of your popups in locations where a higher-commitment ask doesn’t make sense.

Try an Experiment Yourself

Overall, popups can definitely be annoying when used aggressively or poorly (there’s no arguing that) but, as we’ve seen with Canvas Factory, proper targeting and relevant offers can make all the difference to both marketers and site visitors who can be receptive to proper incentives at the right time.

If you’ve got a great campaign or offer running, a well-timed and targeted popup could ensure all the right people see it and that you don’t leave opportunities on the table.

Try an Ecommerce popup from Unbounce today

Link: 

How Just One Ecommerce Popup Offer Helped Canvas Factory Generate 1.1 Million in Revenue