All posts by Rakesh Kumar

How to Generate Email Signups Using Instagram

instagram email

An email list is one of the best assets that you can build for your business. No change in the Google Algorithm or advertising account ban can take your email list away from you. Whatever happens in the online marketing world, your email list will always be able to give you a direct line of communication with people who want to hear from you — and will be interested in buying from you. 80% of retail professionals suggest that email is their greatest driver of customer retention, and 59% of B2B marketers say that email is their most effective revenue…

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How to Generate Email Signups Using Instagram

Instantly Boost Your Facebook Ad ROI With These 5 Advanced Tactics

At this very moment, there are marketers out there achieving great things with the help of Facebook Advertising. However, there’s a good chance that a lot of these marketers aren’t taking full advantage of what Facebook Advertising actually has to offer. In fact, a lot of them might be able to take their Facebook Ad Campaigns to the next level, by making use of some of Facebook’s ‘Advanced features.’ In this post, we’re going to take a look at what those advanced features are and how you can make use of them. Once you’ve finished reading, you’ll know how to…

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Instantly Boost Your Facebook Ad ROI With These 5 Advanced Tactics

The Crazy Egg Guide to the Buyer’s Journey

the crazy egg guide to the buyers journey

If you’re currently using a ‘one size fits all’ marketing approach for your business – you might want to rethink things. You may not realize it, but your existing clients went through a ‘journey’ – before they decided that you were the best business to meet their needs. Each stage of this journey requires a different marketing approach and you might be missing out on revenue if you’re marketing doesn’t cover each aspect of the ‘buyer’s journey.’ In this guide, we’re going to look at what the buyer’s journey is, and what implications the concept has for your business, especially…

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The Crazy Egg Guide to the Buyer’s Journey

The Crazy Egg Guide to YouTube Advertising

crazy egg guide to YouTube advertising

With over one billion users, it’s fair to say that your target market can be found on YouTube. While you can use organic methods to reach your target audience on the platform, you might not have the time or patience to do so. As a result, you might be interested in how you can use YouTube Ads, to shortcut the process of engaging with potential customers while they’re using YouTube. In this guide, we’re going to examine the steps that you need to take if you want to get great results from running some YouTube Ads of your own. We’ll…

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The Crazy Egg Guide to YouTube Advertising

The Crazy Egg Guide to Facebook Advertising

facebook advertising guide

If you’re looking for a fast way to get targeted visitors to your site, Facebook Advertising might be of interest to you. Now, as the name suggests, Facebook Advertising does work on a ‘pay-to-play’ basis. But that doesn’t mean you need to have a big money budget to benefit from the platform. When you understand how Facebook Advertising works, you’ll be able to get amazing results, even from a fairly modest budget. In this post, we’re going to explore how you can achieve just that. There’s a ton of stuff that we’re going to cover, such as the common mistakes…

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The Crazy Egg Guide to Facebook Advertising

How to Optimize Pay-Per-Click Landing Pages

If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when using PPC traffic, you can’t just throw up a landing page and expect everything to work out for the best. Rather, you need to ensure that you’re optimizing your landing page for conversions. If you don’t do this, your landing page will never reach its highest potential. In this post, we’re going to cover how you can optimize a PPC landing page. We’ll take a look at the different elements that you need to focus on and…

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How to Optimize Pay-Per-Click Landing Pages

Are You Guilty of These 6 Split Testing Mistakes?

No excuses. If you want to shorten your path to online success, split testing is something you have to do. However, not everyone’s website is ready to be split tested. Before you even think about split testing you need to ensure that a few other things have been taken care of first. In this article […]

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Are You Guilty of These 6 Split Testing Mistakes?

5 Ways to Expose Split Testing Ideas (That Are Likely to Succeed!)

If you want your split tests to contribute to your bottom line, you need to know how to produce effective split testing ideas. However, if you’re new to the game of split testing, you might not know how to develop such ideas. For instance, you may not know what website elements you should even be […]

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5 Ways to Expose Split Testing Ideas (That Are Likely to Succeed!)

5 Split Testing Tactics You Can’t Ignore

Do you know what separates the pro split testers from the wannabes? It’s knowing what needs to be split tested and when to do it. You see, the guys who get results often know where the big wins lie. They know what needs to be changed and how to change it. Those new to the […]

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5 Split Testing Tactics You Can’t Ignore