All posts by Peter Boyle

Your Blog Design is Bollocks (And How You’re Gonna Fix it)

One page, one purpose. If you’ve spent any time in the CRO world, or read even a single article on landing page optimization, you’ll have heard this catchy little slogan. And yet, unlike the majority of marketing advice containing little substance, this is a phrase which can drastically change the effectiveness of your site’s pages. How? By focusing your page’s intent. Having only one purpose removes extraneous CTAs, helps target your messaging, and makes it easier to track actual success. I mean, if your page has 10 CTAs (and we assume each has an equal chance of being taken) then…

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Your Blog Design is Bollocks (And How You’re Gonna Fix it)

The Traditional Sales Funnel is Broken (And How Smart Businesses Nurture their Leads)

broken sales funnel

Paid Ads > Webinar > Email Nurture > Push for the Sale Traffic Generation > Lead Magnet > Nurture > Grab the Sale Exit Intent > Lead Capture > Reengagement Series > SELL Funnels. Everywhere I turn in the world of internet marketing all I see is advice on how to create the most basic yet aggressive sales funnel. We’re told to push users toward the end goal. An end goal which is collecting their email address or increasing sales. And often, there’s little or no talk about how to progress from the funnel’s end goal. And that presents a…

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The Traditional Sales Funnel is Broken (And How Smart Businesses Nurture their Leads)

How to Optimize the Post-Purchase Experience for Higher Conversions & More Profit

post-purchase

Give yourself a pat on the back. It’s time to celebrate, right? After all your hard work you’ve finally got the sale or sign up you’ve been searching for. You’ve used your audience data to optimize your landing page design, finesse your language, and ensure everything on the page is as perfectly personalized as possible. So here’s to a job well done. But, and I’m gonna rain on your parade here. Your job is far from over. Sure, you’ve managed to get the sale, but that’s not the end of your job. It’s the end of the purchase journey, and…

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How to Optimize the Post-Purchase Experience for Higher Conversions & More Profit

Are You Forgetting To Optimize For Awareness & Intent When Designing Landing Pages?

awareness-and-intent

The best color for your CTAs. What hero images work best. How to tweak your headlines. Writing conversion focused copy. All of these are the bread and butter of writers like me. We know these articles are going to grab attention because, well, people are always looking for an easy fix. Marketers the world over dream of changing their button color and seeing a 200% increase in conversions. They fantasies about using a headline template that’ll skyrocket their income, and honestly believe that a better hero image could save a failing business. And so we create content that plays to…

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Are You Forgetting To Optimize For Awareness & Intent When Designing Landing Pages?

The Crazy Egg Guide to Conversion Copywriting

the crazy egg guide to conversion copywriting

PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different. A PPC expert couldn’t run a successful email campaign, just as a social media guru might struggle to achieve better SERP rankings. Marketing is a multifaceted beast. Yet, regardless of the different stratagems, approaches or “hacks” required for each marketing process, there’s one element that is present throughout. Good copywriting. Call me biased, but any of the above-mentioned areas of marketing would fall flat without good copywriting. Keyword…

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The Crazy Egg Guide to Conversion Copywriting

Is 1:1 Marketing Personalization a Realistic Possibility?

Hi [FIRSTNAME], Thanks for ordering your free copy of the [LEADMAGNET] eBook, we really hope the tips provided help [ORGANIZATION] grow its customer base and take its revenue to the next level. Before you go [FIRSTNAME], I’d love to know what specific problems both you and [ORGANIZATION] are facing so I can better tailor future materials to your needs. You’ve seen the likes of the above before. It’s one of the many cookie cutter email openings you’re probably sick of receiving. Sure, it adheres to the basic rules of personalization. It mentions both the user’s name, organization and even goes…

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Is 1:1 Marketing Personalization a Realistic Possibility?

Why Your Lazy Attempts at Copy are Killing Your Conversions

This is the greatest article you’ll ever read. Everything you’ve read in your life until this point pales in comparison to the wondrous insights you’re about to experience. Upon finishing this piece you’ll become the world’s greatest marketer, one who’s mastered the infinitely detailed nuances of the English language and how to leverage them for the success of your business. I could sit here and write grandiose claims all day long. I could regale you with unbelievable promises, tales of unparalleled success and the secrets to profit until I’m blue in the face. But honestly, would you believe me? Probably…

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Why Your Lazy Attempts at Copy are Killing Your Conversions

The Big Fat Guide to Content Upgrades

You know how to grow a list, right? I mean, it’s a topic that’s been covered more times than I’d care to count. Well timed pop-ups, landing page best practices and appealing lead magnets have been the talk of the marketing town for years now. And sure, they’re all great methods proven to help you grow a sizable, quality list. But there’s a problem. These methods are often ineffectual without large amounts of targeted traffic. Landing pages need to be ranking well on Google or have large amounts of targeted referrals. And popups, well, they’re often generic and quite disjointed…

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The Big Fat Guide to Content Upgrades

5 Email Automation Campaigns That Can Drive Revenue While You Sleep!

It’s every marketer’s dream. To lay your head to rest at night with the knowledge that when you wake, your bank balance will be just that little bit bigger. The passive income dream is common enough among marketers and entrepreneurs. I mean, who wouldn’t want to watch their bank balance grow as they sat back with their feet up enjoying a cold drink? But it’s always been an elusive goal. The dream of making money while you sleep often remains exactly that, a dream. It’s difficult, but definitely not impossible. There’s countless examples of solopreneurs, small businesses and huge corporations…

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5 Email Automation Campaigns That Can Drive Revenue While You Sleep!