All posts by Todays Eggspert

The KPIs Every Ecommerce Marketer Must Measure for Growth

graph ecommerce kpis

Good marketers are obsessed with numbers. They look at them every morning and end their day by checking them “one last time.” According to AdAge, 93% of CMOs are under more pressure to deliver a better ROI. The problem is, they can’t do that if they don’t understand performance at all stages of the marketing funnel. In this article, I’m going to outline key KPIs you must measure to help improve your ecommerce marketing. From awareness to retention, you’ll learn the metrics to watch daily and how to improve them. 1. Brand Name Search Brand awareness often gets a bad…

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The KPIs Every Ecommerce Marketer Must Measure for Growth

Glossary: Anchor Text

glossary what is anchor text

The text (or characters) inside a website hyperlink. Anchor text can help inform search engines of a webpage’s subject matter. It’s a fairly simple thing to explain, however, anchor text is a controversial topic in SEO (search engine optimization). Let’s touch on that bit. The Old “Click Here” Lesson Up until very recently, if you typed the words “click here” into Google, one of the top results would be a result for Adobe Acrobat. Why? Because for the past 15-20 years, people have been publishing the anchor text: “Click Here To Download Adobe Acrobat” and making that anchor text a…

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Glossary: Anchor Text

How To Transform Your eCommerce Business With 11 Simple Tips

transform your ecommerce business

Online store owners swim in a sea of fierce competition dominated by Amazon and Best Buy, among others. You can’t always be number one. But with a strong desire and the right tools, you can become a leader in your niche. One of the best ways to get to the top is with a powerful content marketing strategy that blows the opposition out of the water. So, what are the secrets of creating and implementing an unsurpassed content marketing strategy that delivers the results you’re looking for? That’s what I’m about to reveal. Why Should You Prioritize Content Marketing Above…

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How To Transform Your eCommerce Business With 11 Simple Tips

The Crazy Egg Guide to Reddit Content Marketing

Reddit Content Marketing Guide

Possibly the largest group of self-contained communities on the Internet, it can be seen as a microcosm of the Internet in itself. It has its own lingo, its own inside jokes, its own history. Its special class of geeky, socially inept, smug, arrogant, yet revered users are called “neckbeards”, while everyone else are just called “Redditors”. It’s possibly the Internet’s greatest spawning ground of memes — only the dirtier, more underground imageboard “4chan” has as much influence in the subculture-sphere. It is, in fact, one of the most popular and heavily trafficked (not to mention plain old fun) websites in…

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The Crazy Egg Guide to Reddit Content Marketing

Want a Better Way to Engage Your Audience? Try Data-Driven Micro-Content

micro content

Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement. A report by Beckon analyzed over 16 million in marketing spend and concluded: “Brands might be shocked to hear that while branded content creation is up 300 percent year over year, consumer engagement with that content is totally flat. They’re investing a lot in content creation, and it’s not driving more consumer engagement.” -Jennifer Zeszut, CEO at Beckon The painful truth is: the vast majority of content marketing ended up going down the rabbit holes of the internet…

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Want a Better Way to Engage Your Audience? Try Data-Driven Micro-Content

How to Use Smarter Content to Build Laser-Focused Lists of Qualified Prospects

Laser Focus Content Marketing

Many companies invest a lot of time and money in content marketing. But very few are ever really successful with it. That’s because a lot of companies approach to content marketing as some sort of hands-off sorcery. They write blog post after blog post and then sit around and wait for something to happen (hint: nothing will happen). Instead, you should think of content as a type of currency – a strategic asset that you can use within a framework to drive business results. This requires a plan and a strategy for how you will use content and then which…

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How to Use Smarter Content to Build Laser-Focused Lists of Qualified Prospects

How to Get Links For (Almost) Free: SEO Hacks For Tight Budgets

seo hacks

SEO can be expensive, but there are plenty of promotional opportunities that are free and cost-effective if you focus on value exchange and relationships. (Never invest in low-quality spam though — make sure any link building is strategic and carefully supervised). Warnings aside, there are ways to hack around tight budgets and achieve more for less with your link building. You don’t always have to invest in expensive advertising and publishing fees to gain good SEO traction. Here are some ways to get links, mentions, and shares without spending too much money (or time). Most of these tactics will help…

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How to Get Links For (Almost) Free: SEO Hacks For Tight Budgets

Google Analytics Is Lying to You. Here Are 7 Ways to Force It to Tell the Truth

trust the lies

Being data-driven is good. Unless of course, all that data driving your decisions is wrong. Google Analytics does a lot of good. It might look fine and seem correct when Goals are firing properly. But just because it’s working, doesn’t mean it’s accurate. Most analytics programs have to make a few implicit assumptions. They’re taking leaps of faith in some cases. And unless you know where to look, you could fall victim to these little white lies. Here are seven of the most common (along with how to fix them). Lie #1. Growing ‘Dark Traffic’ ‘Dark Traffic’ sounds ominous. And…

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Google Analytics Is Lying to You. Here Are 7 Ways to Force It to Tell the Truth

How Twitter Can Bring You Top Talent

Using Twitter For Talent

Usually, when we talk about how social-media savvy companies use Twitter, we talk about doing smart and non-intrusive marketing; we talk about really getting into conversations with customers, and we talk about providing customer support using this particular social media channel. However, it has been some time since companies have started utilizing Twitter for something else – human resources. More precisely, there are companies out there which use Twitter to find and recruit top talent in their industry. Why Twitter? There is a list of reasons as to why Twitter is a fantastic recruitment tool, sometimes even giving LinkedIn a…

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How Twitter Can Bring You Top Talent

How To Write Content Without…Well…Having To Write It

how to write content without writing it

Early morning, dew still fresh on the grass, sunrise beautifully lighting a home office, aromatic steam rising from hot coffee, fog melting away from the world outside. And — unfortunately — the first flashes of carpal tunnel pain go pulsing through your wrist. Indeed, the consequences of a repeated routine can manifest themselves in painful ways. Furthermore, doing something in only one way limits personal growth. My suggestion? Maybe it’s time to stop exclusively typing all your content and start dictating some of it. Dictation is a vastly underused feature across all PC and smartphone platforms. Lawyers have been known…

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How To Write Content Without…Well…Having To Write It