All posts by Todays Eggspert

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The Top 7 Popup Forms to Skyrocket Your Conversions

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The ultimate end goal for every single visitor to your website is to turn them into a customer or a recurring visitor. The problem is that turning visitors into regulars can be tricky. Really tricky. There is, however, an easier way to convert visitors without wasting your time or theirs—and it comes in an unexpected form. Pop-up form, to be exact. Simply by using well placed popup forms, you can boost your email subscription rate by 317% or more. With this in mind, we’re going to take a look at our top seven pop-up recommendations and discover how they’ll help…

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The Top 7 Popup Forms to Skyrocket Your Conversions

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These 3 Simple Website A/B Tests Can Help You Save Millions

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Have you ever thought, “If we could increase our traffic by X%, digital marketing would become so much easier”? If so, don’t worry—you’re not alone. Many companies choose to funnel a large percentage of their marketing spend into advertising, hoping to scale their business by attracting large numbers of new customers. Unfortunately, paid customer acquisition has become increasingly competitive and expensive. Steve Dennis writes for Forbes, “As it turns out, many online brands attract their first tranche of customers relatively inexpensively, through word of mouth or other low cost strategies. Where things start to get ugly is when these brands…

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These 3 Simple Website A/B Tests Can Help You Save Millions

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Landing Page Video Best Practices – Is Animated or Live Action Better?

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Just because landing page videos have been seen to increase conversions doesn’t mean you can throw up any shoddy video and expect results. There are a few landing page video best practices that you’ll want to review first, such as whether to use live-action style or animation. The answer to this question depends on your industry, competition and several other factors to be discussed in this piece. As a general rule, taking the road less traveled to differentiate yourself from your competition is a good start. But I don’t want you making important decisions without knowing the pros and cons…

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Landing Page Video Best Practices – Is Animated or Live Action Better?

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How To Optimize Your Marketing Campaigns For Higher Quality Leads

How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement wasn’t an improvement at all, because as lead quantity went up, lead quality was going down? That’s exactly what happened with a campaign I ran once. I can assure you – it’s not fun! One survey of B2B marketers found that their #1 and #2 challenges were generating high quality leads and converting leads into customers: Your Landing Page Conversion Rate Is Only Half Of The Story Converting visitors to leads…

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How To Optimize Your Marketing Campaigns For Higher Quality Leads

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What Happens After The Conversion? How To Optimize Your Marketing Campaigns For Higher Quality Leads

How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement wasn’t an improvement at all, because as lead quantity went up, lead quality was going down? That’s exactly what happened with a campaign I ran once. I can assure you – it’s not fun! One survey of B2B marketers found that their #1 and #2 challenges were generating high quality leads and converting leads into customers: Your Landing Page Conversion Rate Is Only Half Of The Story Converting visitors to leads…

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What Happens After The Conversion? How To Optimize Your Marketing Campaigns For Higher Quality Leads

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3 Best Ways to Increase Conversions Through Influencer Content

The power of a word of mouth is incredible and it should never be underestimated. People refer other users’ recommendations way too often to neglect them. That is where the power of influencer content comes into play. Due to the massive reach and engagement, the opinion of a thought leader helps build brand awareness and increase conversion rates for your brand. The outcome however will depend on how well you formulate your influencer marketing. Working with the niche influencers is not only a good way to promote your product, but also to create quality content. Focus on long-term benefits, and…

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3 Best Ways to Increase Conversions Through Influencer Content

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5 Super Simple Ways To Increase About Page Conversions

You’ve heard the marketing mantra a bazillion times: people do business with people they know, like, and trust. Nowhere is this truer than on your About Page. When people click on your About Page, they want to get to know you. It’s a golden chance, and possibly your only chance, to impress them. You must strive to woo them so they fall in love with you and your brand. And, once they do, like and trust you enough to do business with you. But that’s easier said than done. The plain truth is most About Pages suck. They’re so bland and…

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5 Super Simple Ways To Increase About Page Conversions

How to Use Images/Visuals to Boost Website Conversion Rate

The human population is made up of 65% of visual learners. This means that we can influence 65% of consumers using images. Since time immemorial, visuals have been used by marketers to grab their customers’ attention, which means that there must be something about the images that leads to conversions. People can remember more than 2,000 pictures with at least 90% accuracy. This is another way of saying that they will recall your brand if they are prodded with images right on point. This is the major reason why my website design team spends so much time picking the right…

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How to Use Images/Visuals to Boost Website Conversion Rate

Using Data Visualizations To Leverage Your Online Marketing Data

Imagine this: As the Chief Marketing Officer of your company, you are tasked to report on the annual marketing results by your CEO – and you have to be quick, direct, and efficient in communicating the whole to every stakeholder sitting at the meeting. How do you do it? This might not be a situation you’re too unfamiliar with. There might not be stakeholders, you might not be a CMO – but you often find yourself in a position where you need to convey effectively the story behind your online marketing data. And we know that online marketing data is…

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Using Data Visualizations To Leverage Your Online Marketing Data

12 Obvious User Experience Mistakes That Could Ruin Your Conversion Rate

Conversion rate is a metric that has a direct impact on your revenue. You can never have enough of it. A number of factors affect the conversion rate, such as brand trust, messaging, landing page design, etc. For instance, Amazon has an industry-leading conversion rate because of the years in business and the trust in its brand. A recently-launched e-commerce site can’t hope for that kind of conversion rate even if its user experience is much better than that of Amazon. In the case of websites, various design factors, usability, and communication factors have a lot to do with conversion….

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12 Obvious User Experience Mistakes That Could Ruin Your Conversion Rate