All posts by Todays Eggspert

How To Do Content Marketing Without Writing Blog Posts

Content marketing is all the rage right now. And for good reason. It’s the best way to bring in new organic traffic to your site. If you want a piece of the organic, SEO traffic pie, you need to be creating new content on a daily basis. Otherwise, you risk falling behind. There are currently millions of blog posts published daily. Meaning you are competing with potentially thousands of other businesses for the same traffic. But what if you don’t have to, want to, or need to blog? What if your business doesn’t make sense for blogging? It’s becoming a…

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How To Do Content Marketing Without Writing Blog Posts

30 Unforgettable Landing Page Examples To Steal, Learn & Profit From

The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world of difference between dying from panic or sipping a mojito at the beach. Yet… designing a high-converting landing page is tough. There are so many elements to get right: the copy, the design, the images, the structure, and so on. It’s overwhelmingly tough. The good news is — you don’t have to design landing pages from scratch. You can actually model other people’s landing pages. Find out what they did right, analyze what they can…

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30 Unforgettable Landing Page Examples To Steal, Learn & Profit From

Afraid Of AI? Conquer Your Fears By Learning How It Can Boost Your Sales

It’s 2017, and the robots are here. However, artificial intelligence (AI) is nothing to be feared. In fact, AI will help boost your sales, increase conversions while ensuring that your business thrives and stays relevant in an ever-changing world. If you have resisted AI up until now because it sounded too complex, we’re going to explain how it can turbocharge your sales in plain, understandable English. We’ll be covering everything from chatbots, personal assistants to how AI can ramp up your email marketing efforts – as well as tighten up your security. As a business owner, this could be the…

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Afraid Of AI? Conquer Your Fears By Learning How It Can Boost Your Sales

10 Steps That Will Map Your Way To Inbound Success With HubSpot Marketing

HubSpot needs no introduction. It provides marketers a hassle-free interface to reach out to their audience and nurture them through various stages of the conversion funnel. Their “inbound marketing theory” is a systematic arrangement of several digital marketing channels, including social media, email marketing, and landing pages, brought together in one user interface that allows you to target your prospects with tailored messages which prompt them to consider your offerings and make purchasing (or other conversion) decisions while moving through your funnel. For inbound marketing, HubSpot is a practical solution for marketing automation. It has only grown in depth to…

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10 Steps That Will Map Your Way To Inbound Success With HubSpot Marketing

What Science Can Teach Us About How to Create Viral Content

Think about the last thing you shared on the internet. Maybe it was an insightful video on the political turmoil in a far away country, or maybe it was a funny picture of a cat wearing a bow tie. Either way – you saw it, had an emotional reaction to it and decided to share it with others. But in the process of sharing the latest video, picture or article to your social media feeds – did you ever stop to think about why you shared it? What was your emotional response to the content? What about that response made…

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What Science Can Teach Us About How to Create Viral Content

How to Optimize Your Website for Google’s Mobile-First Index

We know that Google’s Mobile-First Index is coming. As is the norm with Google, we’re just not sure when. The latest reports from SMX Advanced in Seattle back in June saw Gary Illyes quoting early 2018 as the rollout date, but we can expect a fairly soft roll out on this one. It’s also likely that Google will be providing webmasters with a lot of guidance as this is a huge move with the potential to cause havoc to a lot of great websites if they get it wrong. With that timeline in mind, there are things you can be…

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How to Optimize Your Website for Google’s Mobile-First Index

The Six Most Misunderstood Metrics in Google Analytics

Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and ultimately maximize conversions. But there’s a catch. It’s only effective if you actually know how to interpret the data.   Unfortunately, not all users fully understand the core metrics, and there’s uncertainty as to how to decipher them. Here, we’ll take a look at six of the most misunderstood metrics in GA to find out what the data means and how to apply it in order to optimize your site. 1. Direct Traffic At first…

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The Six Most Misunderstood Metrics in Google Analytics

A Simple Guide to Link Prospecting

link prospecting

You can break down SEO into two major categories: On-Page SEO: Ensuring your title tags, meta tags, site architecture and content are optimized for near-perfect search engine comprehension and indexing. Link Building: Getting other websites to link back to your site. In today’s post, we’re going to focus on #2 because it can be the most rewarding in terms of traffic gains, but it’s also the most difficult because a lot of it is beyond your control. Link building is truly an art and link prospecting is the smartest way to ensure your highest level of success. Let’s get into…

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A Simple Guide to Link Prospecting

5 Real-Life Popup A/B Tests That Will Help Boost Your Conversion Rate (Based on Actual Case Studies)

5 tests

Do you think your popups are converting at their highest potential? I’m guessing that unless you’ve been testing them to figure out what makes your audience tick, then probably not. Luckily, you can figure that out by, well,..testing of course :). And if you’re wondering what to assess first, I have some suggestions. As Head of Customer Success at WisePops, an intelligent popup builder, I’ve reviewed hundreds of A/B tests. Based on this experience, I’ll share 5 popup A/B tests which can make a difference for your future and existing campaigns (spoiler: one of our customers almost tripled the number…

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5 Real-Life Popup A/B Tests That Will Help Boost Your Conversion Rate (Based on Actual Case Studies)

How to Tailor Your eCommerce Payment Options for Teenage Customers

There’s an ecommerce audience that doesn’t get talked about much, but they’re buying online in massive and ever-increasing numbers. More than three-quarters of them buy online regularly. They flock to major brands like Amazon, but there are ways you can get in on the action too. Interested? I’m talking about young people. Under-18 teens are one of the most ecommerce-savvy populations out there – unsurprising when you consider that a person who’s 17 this year literally can’t remember a time without the internet. ‘They are the first generation to always have the internet at their disposal. They grew up in…

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How to Tailor Your eCommerce Payment Options for Teenage Customers