All posts by Sean Work

Infographic: Typography In Emails – The Divine Story of Modified Typeface

If you have ever had to hand-code an email, then you know how insanely difficult it can be to get your email looking just right. I would say it’s more tedious and tricky than regular web development. This infographic does a good job of showing you how to get your typography licked for your email campaigns. If you’re going to be serious about keeping your brand styling consistent across all marketing channels, then this is one area not to overlook. Take a look at the infographic below to know all the tiny details of lassoing your typography for your future…

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Infographic: Typography In Emails – The Divine Story of Modified Typeface

Let’s Dispel Two Myths About Blog Posting Frequency & Word Count

frequency

Watch this video: Moz’s Whiteboard Friday – The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x Information has been floating around for a while that suggests you will rank better in search engines and / or get more traffic by: Blogging more frequently Writing longer blog posts (higher word counts) While we’ve noticed that both of these have seemed to be true in the past, at least anecdotally, this appears to no longer be the case. Myth busted? There’s Nothing Wrong With Posting Frequently You’re allowed to post as often as you’d like. There is certainly no rule against…

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Let’s Dispel Two Myths About Blog Posting Frequency & Word Count

Webinar: 10 Conversion Rate Optimization Truth Bombs That Will Change the Way You Think

A couple of weeks ago, we interviewed Larry Kim, founder of WordStream and current CEO of Mobile Monkey. The interview was a success, and we decided to do a webinar together to keep the good momentum going. Now, I have no idea what Larry is going to unveil in this webinar. But I do know that Larry always rocks webinars and blows away his audience with incredibly valuable insights and strategies. Originally, I didn’t like the headline for this webinar. For some reason, I thought it was too much of a cliché, at first glance. But then I realized, if…

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Webinar: 10 Conversion Rate Optimization Truth Bombs That Will Change the Way You Think

Neil Patel’s Advanced Content Marketing Summit

The best part of attending a conference is getting all the latest juicy knowledge in one place, all at the same time, and before the rest of the world knows about it. When a conference is good, you frantically write down notes, future to-dos, new strategies and you can’t wait to get back to eagerly implement all your newfound knowledge. But then there are the down sides: Booking flights and hotel rooms Remembering to do all your expensing Forgetting something at home Completely fudging up your schedule Putting your dog in the kennel And the sheer exhaustion by the end…

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Neil Patel’s Advanced Content Marketing Summit

How To Write Your Highest Performing Text Ads

For a marketer, there’s nothing better than concocting the perfect combination of art with a little science. The infographic below gives you some helpful tips for your pay-per-click advertisement copy, while including some extremely useful industry data. However, I want to sound a tiny alarm first… One trap that a lot of pay-per-click advertisers fall into is that they compartmentalize each part of their campaign. They laser focus on writing ads that they hope will have the highest click-through possible, using all the tips and tricks currently available. Then they move on to building a landing page without thinking about…

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How To Write Your Highest Performing Text Ads

Why You Should Care About Website Architecture When it Comes to Your SEO

website seo and architecture

Moz’s Whiteboard Friday on IA and SEO I’ve always had a thing for site architecture and designing sites that are both user AND search engine friendly. However, it can be a bit challenging. Especially for those who have been doing SEO for a while. We all want to over-optimize every web page as much as possible. Well, stop doing that! In this video, Rand does a great job of explaining what you need to keep in mind when you’re designing a website that has both a good user experience and SEO. A Few Key Takeaways From The Video: Good information…

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Why You Should Care About Website Architecture When it Comes to Your SEO

Learn from the Best: an Interview with Content Marketing Rock Star Andy Crestodina

I first had the pleasure of working with Andy on a Kissmetrics blog post five years ago. A few months after his post was published, I looked at our traffic in Google Analytics and said: Whatever Andy touches becomes magic. The electric sparks that shoot off his finger tips as he types turn into thousands of social shares, ten of thousands of pageviews, and more importantly – unbelievable wisdom that his readers consume. Let’s get inside his head for a moment and learn a few new things! 1. In the current state of inbound marketing, are people getting suffocated by…

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Learn from the Best: an Interview with Content Marketing Rock Star Andy Crestodina

Infographic: A Roadmap for a Trustworthy E-Commerce Website

Today’s infographic does a great job of laying out everything you need to have on your e-commerce website to provide the best experience for your online customers. Before we get to the infographic, I’m going to share a hack that I personally employed back in the early 2000s. And no – it’s not outdated :). As you probably know, live chat can be a powerful tool for online sales. Especially if you’re a smaller operation. Now, back in the early 2000s, instead of live chat software, we had instant messaging platforms. It’s basically the same thing except that the client…

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Infographic: A Roadmap for a Trustworthy E-Commerce Website

How Crazy Egg’s Heatmap Report Discovers Hotspots of High Click Activity on Quicksprout.com

At The Daily Egg, we publish a lot of content on how you can improve your online business. Today we’re going to show you what our product actually does for a change. The video above shows you our Heatmap Report and how it can be used to improve a web page. In this case, we used the Heatmap Report on a popular Quicksprout.com blog post. Like the narrator in the video says, “The Heatmap Report is all about clicks.” The “hotter” the heatmap appears, the more clicks that region on your web page is getting. This indicates what regions visitors…

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How Crazy Egg’s Heatmap Report Discovers Hotspots of High Click Activity on Quicksprout.com

Learn from the Best: an Interview with Digital Marketing Legend Larry Kim

larry kim

My first real introduction to Larry Kim was when I helped coordinate the webinar: The 10 Weirdest A/B Tests Guaranteed to Double Your Business Growth. Larry came up with that genius headline and naturally we had a full house that day. I’ve been hooked on Larry ever since. We wanted to catch up with Mr. Kim and ask him a few questions around conversion rate optimization, testing, and digital marketing. Here’s what he had to say.. 1. With A/B testing, most variations of the control underperform and fail. Correct? And if so, why is that? Yes. This is true and…

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Learn from the Best: an Interview with Digital Marketing Legend Larry Kim