Got conversion rate optimization questions? Wanna ask Neil Patel for help? Then join us for our weekly Crazy Egg Conversion Talks. Anyone can attend and ask as many questions as they’d like! Our first talk will be on May 5th, 2017 at 10 AM Pacific. Here are a few more details about the talks: Frequency: Weekly Duration: 1 Hour No sign-up required Learn From Neil Patel – Ask Him Direct Questions! Neil has been continually optimizing websites for over a decade and is an industry leader when it comes to traffic generation, growth hacks and conversion funnel improvements. Plus, he’s…
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Got A Conversion Question for Neil Patel? Ask Him During The Crazy Egg Conversion Talks
It’s easy to get into the habit of robotically posting content to social media every day. However, how you post to social media is just as important as the content itself. You need people to click on your post to see your content. So, before you rush around doing your daily social media tasks, pause, take a step back and think about how you can improve what you’re doing. Study this infographic and use it as a cheat sheet the next time you post to social media. One last hint: It’s a good idea to measure your social media efforts…
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Infographic: How To Create The Perfect Social Media Post
This infographic is a keeper, so you might want to bookmark it now :). It’s a very concise, but an all-you-need-to-know reference that can be pinned up on your office wall. Any time you’re about to send out an email blast, you can look at this infographic to make sure your headlines are top-notch and that you’re not sending out an email that looks awful on a certain device. Which brings me to this one little tip I like to tell my fellow marketers: I suggest checking your email on multiple devices before you send it out to your entire…
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Infographic: The Anatomy of an Optimal Marketing Email
“Google Penalty.” Those two words are all it takes to make all SEOs (search engine optimizers) and internet marketers cringe. But honestly, you shouldn’t really fear these words. There is an easy recipe to follow so that you’ll never have to worry about it: Make Sure Your On-Page SEO is Tip-Top – Many websites suffer from poor on-page SEO issues. Have an SEO professional audit your website and implement their recommendations. This means get your title tags in order, use meta descriptions, and stay away from keyword cannibalization. Create Useful Content – I purposely stayed away from using the word…
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Infographic: How to Avoid a Google SEO Penalty
This is a dangerous topic. Of course, we all want to get customers without spending a dime. But there’s an old saying that comes to mind: Be careful not to be penny wise and pound foolish. So, there are two important points here: Always work on figuring out ways to increase your KPI (key performance indicator) performance that also increases your overall ROI. Factor in the costs of time AND energy when operating low-cost activities. You may have found a cheaper way to do things, but is it too time-intensive? Does it become too laborious and start to eat away…
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Infographic: How to Get Customers Without Spending Any Money
Lost customers. Lost revenue. EEK! Increased competition. Oh no! It has been said that it costs six times more to recover a lost customer than it cost to acquire them in the first place. With that said, take a look at the infographic below to learn how you can get better at keeping your customers around. This infographic was originally published on Kissmetrics.
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Infographic: The Cost of Customer Satisfaction & What it Means for Your Business
Storytelling is primal. As humans evolved, night time storytelling around the fire pit became ingrained in human communication as did scratching out drawings of animals on cave walls. As marketers and conversion optimizers, storytelling is a key weapon in your communication arsenal. Take a look at the infographic below and glean some tips on how to improve the way you communicate with your prospects and customers. This infographic was originally published on Quicksprout.com
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Infographic: How to Engage People Through Storytelling
There are two ways to do marketing. Throw money at ads and gush out content hoping some sort of ROI will be made. Build a loyal audience that is constantly tuned into what you have to say, where every campaign you embark on is instantly received and propagated by that audience. Think about it this way. When your typical PC manufacturer creates a device with a new and interesting feature, they have to spend millions on ads to get it out in front of consumers. All Apple has to do is whisper that something is coming, and the whole world…
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Infographic: How to Build a Loyal Audience on the Web
Grab your designer and sit them down for this one. Color is a subtle beast. Get the right color scheme down, and you could hit the jackpot. Get it wrong, and you might turn a huge chunk of visitors off. Or even worse, they may not notice your call-to-action. And with an almost limitless amount of color combinations to test, it’s virtually impossible to A/B test your way to the most optimal combination. So what do you do? Your best shot is trust your designer’s instinct. Or at least have he or she determine your testing hypotheses if you’re going…
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Infographic: How Colors Affect Conversions
To anyone who’s exclusively done business online, I cannot stress enough how beneficial it is to sell to humans, face-to-face. First of all, in person, you can learn what people are really looking for — and you can make suggestions accordingly. Instead of sifting through data, conducting endless customer surveys, and “guessing,” running a brick-and-mortar shop is a non-stop customer survey experience. The beauty comes when your business operates both online and offline. Your learnings from upselling and cross-selling in person can turn your online business from nice supplemental income to your bread-and-butter! Check out this infographic from Quicksprout to…
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Infographic: How to Boost Ecommerce Revenue Through Upselling and Cross Selling