All posts by Sean Work

The Online Business Owner’s Periodical Website Sanity Checklist

Website Checklist

A common oversight of many online businesses is NOT using their own websites. Simply put, they don’t spend time in their visitors’ shoes. Many site owners are busy with day-to-day, business-as-usual tasks, working on new features or promotional campaigns or whatever other millions of things there are sitting on their to-do lists. Very few spend time checking up on their own online properties to make sure everything is in working order. For a business owner, whose time is valuable, this job can be handed off to an intern, virtual assistant, or entry-level employee. It’s a good idea to make a…

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The Online Business Owner’s Periodical Website Sanity Checklist

The Online Business Owner’s Operational Website Checklist

Website Checklist

A common oversight that many online businesses make is NOT using their own website. Simply put, they don’t spend time being in their visitors’ shoes. Many site owners are busy doing day-to-day business-as-usual tasks. Working on new features, promotional campaigns or whatever other millions of things that are sitting on their to-do list. Very few spend time checking up on their own online property to make sure everything is in working order. And for a business owner, whose time is valuable, this job can be handed off to an intern, virtual assistant or entry-level employee. It’s a good idea to…

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The Online Business Owner’s Operational Website Checklist

The Daily Egg Year-End Roundup: Best Posts of 2017

best Crazy Egg posts of 2017

It’s time to highlight the top five posts of the year. It wasn’t easy to choose only five, and by limiting our choice to only five, we had to eliminate hundreds of wonderful posts. We feel, however, that these top five are the most hard-hitting, useful, or knowledge-packed posts that will retain value well beyond this year. And without further ado, the winners are: 1. Learn from the Best: an Interview with Digital Marketing Legend Larry Kim Our interview with Larry Kim, as well as the accompanying video webinar, “10 CRO Truth Bombs That Will Change the Way You Think”,…

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The Daily Egg Year-End Roundup: Best Posts of 2017

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Introducing the Daily Egg Internet Marketing and Conversion Rate Optimization Glossary

We’re pleased to announce our new glossary section at The Daily Egg. You can find it in our top navigation under “Resources” if you’re on a desktop computer: ..or in the “hamburger menu” if you’re on a mobile device: We’ve been working on this slowly for a while now. As we publish articles, often our writers will refer to terms, industry jargon and acronyms that not everyone is familiar with. We figured an online glossary would be a good resource to keep our readers informed on all this terminology. We try to go beyond simply defining terms. If you click-through…

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Introducing the Daily Egg Internet Marketing and Conversion Rate Optimization Glossary

Infographic: The Perfect Execution of Conversion Rate Optimization

if CRO is done properly

Today’s infographic is a good primer on what it takes to effectively run a conversion rate optimization campaign. However, one thing that I would like to add to this recipe is documentation. Conversion rate optimization is a science project. You’re dealing with data, hypotheses, results, measurement techniques and sources of error. Sounds like chemistry class right? Proper documentation is extremely helpful for interpreting results, understanding sources of error and providing historical record keeping for future testing. If you’re running conversion rate experiments today, you may have to hand the baton off to someone else when you move on. If you’re…

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Infographic: The Perfect Execution of Conversion Rate Optimization

Infographic: How to Generate Leads with Social Media

generating leads with social media

Today’s infographic is about generating leads with social media. However, I want to quickly talk about using social media for prospecting and outreach, because for certain businesses, this can be an amazing method of lead generation. From what I can tell, a lot of salespeople are still doing the age-old “pitch email” when it comes to prospecting and outreach. I know this because I get plenty of them myself. But, I just really feel that the traditional pitch email approach isn’t that effective. No one likes unsolicited email. No one likes getting sold to. And not many salespeople really like…

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Infographic: How to Generate Leads with Social Media

How to Avoid Web Analytics “Analysis Paralysis” and Spend More Time Making Optimization Wins

It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one. When you can immediately see where visitors and users are clicking and where they’re not, you’re instantly clued into obvious bottlenecks, blockers, and regions that are completely ignored. Take this Google Analytics data for example… When you start digging through your typical analytics package, you’ll end up several pages deep, looking at listed data such as that shown above. Not always helpful, right? Visualizations are the best place to start What happens when I look at visual website analytics? This is a…

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How to Avoid Web Analytics “Analysis Paralysis” and Spend More Time Making Optimization Wins

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How To Avoid Web Analytics ‘Analysis Paralysis’ & Spend More Time Making Optimization Wins

Visualizations are the best place to start It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one. When you can immediately see where visitors and users are clicking and where they’re not, you’re instantly clued into obvious bottlenecks, blockers, and regions that are completely ignored. Take this Google Analytics data for example… When you start digging through your typical analytics packages, you’ll end up several pages deep, looking at listed data like what is shown above. Not always helpful, right? What happens when I look at visual website analytics? This is a…

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How To Avoid Web Analytics ‘Analysis Paralysis’ & Spend More Time Making Optimization Wins

Infographic: The Surprising Words That Get Content Shared on Social Media

surprising words social media

It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts. Today’s infographic will help you get started in the right direction. Just be sure to track what you’re doing and measure the results. And even though most social media networks track your performance for you (using their native analytics systems), I find it’s always a good exercise to record your performance in a Google spreadsheet. It makes you…

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Infographic: The Surprising Words That Get Content Shared on Social Media

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What is Banner Blindness?

what is banner blindness

A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based messaging. Some say the term “banner blindness” is outdated. As if there was a point in internet history when banner advertisements started to disappear. Yeah, right.. If anything, banner ads and online advertisements are more prevalent than ever. We have more internet users than ever, and more forms of online advertising than ever. How many of you have skipped a YouTube video ad? How many of you use ad blocking software? How many of you have clicked “X” on…

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What is Banner Blindness?