All posts by Ann Smarty

How to Collaborate with Influencers to Increase Your Conversions: Examples and Tools

influencer

Influencer marketing has been on the rise for a couple of months now, but how many marketers really understand how to use the tactic effectively? It’s not really about buzz. A traffic boost is fine, but how often can you really reach out to niche influencers to collaborate on something? They have their own lives and they are pretty busy people. Influencer-driven projects cannot happen too often. You cannot build your site on them (in most cases), and those traffic boosts they trigger are only temporary. But is it possible to use influencer outreach to improve your bottom line? How…

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How to Collaborate with Influencers to Increase Your Conversions: Examples and Tools

12 Eye-Opening Video Marketing Stats to Help Boost Your Landing Page Conversions

12 video marketing stats

Video marketing has been on the rise for more than a decade now. Consumers are getting more and more used to consuming video content wherever they go, be it on Facebook or on a product page. Which may make one think: Isn’t video content expected by now? Shouldn’t we produce a video every chance we get? However, the real question is: Will videos be a conversion ignitor or a conversion killer? Let’s find out! First, Some Tempting Stats… There are plenty of case studies and reports claiming that using a video on a landing page is a great idea for…

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12 Eye-Opening Video Marketing Stats to Help Boost Your Landing Page Conversions

How Banners Can Trigger Interactions & Improve Conversions

There is no denying the fact that banner ads can be a bit tricky. The average click-through rates are decreasing year by year and it’s getting harder to get people’s attention. However, clicks are not the only thing banners are good for. According to a study by Mediative, clicks are not the only benefit of display advertising. For example, 44% of those who interact with an online banner ad would search for the product or the brand online and 14% of them would contact the advertiser directly without clicking the ad. Besides, banner advertising can still be a huge source…

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How Banners Can Trigger Interactions & Improve Conversions

How To Increase Your Landing Page Conversions by Asking a Question

It’s believed that it takes users (who have no idea of what your site does) exactly three seconds to orient themselves and make up their minds as to what they should do next. This is called the “three-second” or the “blink” test and passing it is crucial for your landing page success. Asking a good question on the landing page is a great way to orient a user and steer them into taking the desirable action: Questions may prompt users to stop and think. In our era of information overload when people click links, close tabs and move on in…

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How To Increase Your Landing Page Conversions by Asking a Question