If you’re only going to use one social media site for marketing, the chances are it’s going to be Facebook. The now-ubiquitous social networking site has come a long way since its Harvard University origins and has been open to the public since September 2006. Over the years, it has added features that have become synonymous with social media as a whole, including photo sharing, video sharing, messaging and live video. It has also become a platform for other apps and games, has acquired other popular social and messaging networks (most notably Instagram and WhatsApp) and includes advertising. Facebook by…
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The Crazy Egg Guide to Facebook Marketing
Earlier this year, Twitter turned 10. The now ubiquitous social network was launched in March 2006 and now has 313 million monthly active users, with 79% of those located outside the US. It is estimated that 500 million people use the site every month and 82% of its users access the site via mobile devices. Twitter started as a place where you could quickly share 140 character updates but in recent years functionality has expanded so you can do much more. Over the years, Twitter has expanded its services so users can share images and videos, and recently, Twitter changed…
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The Crazy Egg Guide to Twitter Marketing
Just how effective is online marketing at converting people from free to paid users of a particular tool? And is marketing the only thing that matters? I’m the first to admit I’m a hard sell when it comes to paying for tools, even the ones I love. That’s probably why it took almost five years for me to start paying for social media sharing tool Buffer, even though I loved it from the first use. Here’s how it happened. First Contact with Buffer First, a little background. I’ve always liked trying out new web tools and even used to review…
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SaaS Marketing Done Right: How Buffer Turned Me Into a Paying Customer
A lot of conversion optimization advice targets onsite conversions: ensuring that every aspect of your website is working to lead visitors to take action. But if you’re only focusing on what happens on your website, you’re missing a trick, because there’s lots going on offsite that has an effect on conversions. Research from Shareaholic shows that social media now accounts for more than 31% of referral traffic to sites; Facebook is responsible for a quarter of that. Even Slideshare, which isn’t a social network as such, has proved to be a major referral source for many sites. The point is…
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Think About the Funnel: How to Optimize Your Off-Site Presence on 8 Social Media Sites
I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of different types of code on a site in order to track the metrics you need. Before GTM, putting tracking code on your site was a messy, risky business. Whoever was in charge of the website backend had to handle implementation, and there was no guarantee that you would get it right the first time. (I still have nightmares about how a failed copy and paste of tracking code broke my site.) You also couldn’t be…
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The Easy as Pie Guide to Installing Google Tag Manager
If you’re starting a conversion rate optimization (CRO) project, there’s a good chance you’ll be doing it on a WordPress powered website. As a WPEngine infographic shows, WordPress is the world’s most popular content management system, with 59.3% of the market and is used by some of the world’s biggest sites and brands. That’s why it’s time for a 2016 update to last year’s list of conversion boosting WordPress plugins. Those plugins still rock, but there are some new entrants worth taking a look at. Headlines and Titles According to Copyblogger, 80% of people never read past the headline. That’s…
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13 Conversion Boosting WordPress Plugins You Should Be Using in 2016
If you’re looking for a great lead magnet that will wow your visitors, consider creating a case study. Why? Case studies work. Stories that Sell describes how one company used a booklet containing five case studies aimed at different buyer personas to gain a 40% conversion rate. And that’s from a printed booklet! And of course, we can take a cue from the marketing masters on how to create a great video case study: We’ll discuss more on how Apple approached that case study later. If you want to use case studies to improve leads and conversions, here’s what you…
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How to Create a Case Study to Wow Your Visitors
Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics; it means understanding your mobile and social audience too. Here’s why. How Big is the Mobile and Social Audience? In the US alone, according to Pew Research Center: Two-thirds of Americans own a smartphone 15% of Americans own smartphones and have limited other options for getting online. 10% of Americans own smartphones with no other way to get online. Worldwide, the number of smartphones is forecast to reach 2.06 billion by the end of 2016….
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Using Google Analytics to Understand Your Social and Mobile Audience
Content marketing is an excellent tool for building authority, gaining influence, enhancing visibility, getting attention and, eventually, winning sales. But creating the right content is only half the battle. If you don’t promote your content so that people have the chance to see it then there’s no point in creating content at all. That’s why […]
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The In-Depth Guide to Content Promotion
Social media isn’t going anywhere. A whopping 65% of Americans use social media sites, according to Pew Research Center, and usage spans all age groups. Globally, at the start of 2015, there were more than 2 billion active social media accounts, and 1.6 billion mobile social accounts. So it’s a key part of any company’s […]
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7 Reasons Why Social Media Should be the Workhorse of Your Marketing Strategy