All posts by Daniel Threlfall

Understanding The Product Adoption Curve Could Totally Transform Your SaaS Marketing

product adoption curve

Like with any type of marketing, SaaS marketing is all about understanding your customers. If you don’t know your audience like you know yourself, you might as well pack your bags and choose another career. That’s how crucial it is. But sometimes, you can know your audience super well, and you just get…stuck. It’s happened to even the best of businesses. Your product development, marketing, and launch could all be on point, and everything could still go belly up. Maybe you’re only getting a few sales, so you get demotivated. Is your product really good after all? Could you be…

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Understanding The Product Adoption Curve Could Totally Transform Your SaaS Marketing

How to Create a Customer Journey Completely From Scratch

How many times have you lost interest in a product? Let’s say it was a shiny new SaaS that caught your attention and you tried it out. Then, after a few minutes or a handful of efforts at it, you left. Never to return. It’s probably happened more times than you can count. Think back to times when that’s happened to you. Why did you lose interest? It’s likely that you lost interest because something went wrong along the way. Maybe you found a competitor’s product that was better, or maybe you weren’t convinced enough to buy anything. In other…

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How to Create a Customer Journey Completely From Scratch

What You Need to Know About Visual Perception and Website Design

visual perception

There’s no lack of data to suggest how visual-oriented we are as humans. For instance, “90 percent of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.” Or this:  “65 percent of people are visual learners, and one of the best ways to drive messages home is through visual content.” This data helps explain why visual marketing has really exploded recently, and visual-centric content such as infographics are so popular. Seeing is one of our primary senses by which we intake information and understand the world. Basically, it’s a big deal….

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What You Need to Know About Visual Perception and Website Design

Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only

google analytics 12 metrics

Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and even seven-figure companies all over the world use it. However, because it’s free, there are a few tradeoffs you have to make. One of those tradeoffs? You have to give up some user friendliness for affordability. Make no mistake: Google Analytics can go super deep. You can use it for some advanced applications, like finding out where users are abandoning the shopping cart. But if you’ve ever looked at Google Analytics before, you may have…

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Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only

If You’re Not Using a Facebook Messenger Sequence, You’re Throwing Away Leads. This is How to Get Started.

Do you ever think about how much money you might be wasting on Facebook? I’ve done it. And I’ve hated myself for it. It happens. You pour time and money into an ad campaign only for it to fall flat on its face. Often, that’s not your fault – it can be difficult to stand out on a site that has billions of users. At the same time, Facebook is an undeniable marketing juggernaut. Its reach is unlike any other site, and it’d be silly not to use it. So there’s an important question: How do you leverage the platform…

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If You’re Not Using a Facebook Messenger Sequence, You’re Throwing Away Leads. This is How to Get Started.

The 7 Best Ways to Unlock Your ‘Not Provided’ Keywords in Google Analytics

7 best ways to unlock your not provided keywords

Everyone loves a good intrigue. We like to think there is a hidden agenda behind regular, day to day events. This is particularly true in the case with SEOs, many of whom worry that Google is constantly scheming to control the SERPs. Case in point: the ‘Not Provided’ debate, raging since 2013. For the conspiracy theorist in you, the advent of Google Analytics ‘Not Provided’ keywords has likely lead you to assume that the wonder twins are gearing up for a Dr. Evil-esque scheme to destroy the world of online marketing. After all, over the past two years, there has…

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The 7 Best Ways to Unlock Your ‘Not Provided’ Keywords in Google Analytics

The Five Minute Guide to Installing Google Tag Manager

google-tag-manager

Marketing campaigns live and die by data. One of the recent campaigns I was managing drove me to open up my analytics report every hour. (Holiday season, anyone?) Data can be numbing, but it’s also necessary. Without data, there’s no way to easily determine the health of a campaign. As a marketer, the more data you have at your disposal, and the easier it is to manage data, the easier your job is. Unfortunately, the more tracking and optimization tags you add to the site, the more you have to deal with code bloat. That’s why I want to introduce…

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The Five Minute Guide to Installing Google Tag Manager

Let’s All Just Calm Down About Duplicate Content. Here’s Why.

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As long as I’ve been working in the digital space, there has been a pervasive idea that all content must be absolutely unique, lest you face the wrath of Google and catch a penalty for duplicate content. I’ve worked as a consultant and an employee for SEO agencies and digital marketing firms. Every so often, I’d have a conversation like this: Junior SEO: “OH NO! Look!” Me: “What?” Junior SEO: “The client has DUPLICATE CONTENT in their website’s footer!” Me: “And?” Junior SEO: “THEY’RE GONNA GET PENALIZED!” Me: I’ve met my share of marketers who are more concerned about duplicate…

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Let’s All Just Calm Down About Duplicate Content. Here’s Why.

Why is Apple’s Marketing Just So Darn Good?

apple-hasnt-tweeted-yet

Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war. They don’t try to compete on price, and they don’t have to. Steve Jobs and his team excelled at manufacturing and marketing consumer products that consumers love. Apple’s marketing is so effective, in fact, that it has become a benchmark for other companies who want to achieve the same global popularity, revenue growth and staying power. Regardless of your industry, product or service, there are a few things to be learned from Apple’s marketing. Apple’s Marketing…

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Why is Apple’s Marketing Just So Darn Good?

Do Those Magical “Power Words” Really Work to Improve Conversion Rates?

magical-power-words

Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s conscious objections, directly influence their subconscious minds, and instantly boost your conversion rates? Just imagine if all that it took to see amazing results in your clickthrough, opt-in, and sales numbers were a few “secret” linguistic tricks people wouldn’t even realize you are using. Now, I know that these are pretty bold claims to make. But over the course of this article, I will prove the unlimited potential of ‘power words’ and teach you how…

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Do Those Magical “Power Words” Really Work to Improve Conversion Rates?