All posts by Ruchika Sharma

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Discover How Online Marketers Grade Top Performing A/B Testing Tools

We know that marketers try and use different A/B testing tools with the intent of discovering the one that works the best. This repeated trial and error method wastes valuable time and energy because the process of finding the perfect A/B Testing tool almost never ends.

To help all such marketers, G2 Crowd has come up with an exhaustive report comparing some of the top performing A/B Testing tools out there.  

Choose one of the top performing a/b testing tools - g2 crowd report

AND we are excited to tell you that VWO is ranked one of the top performers in the G2 Crowd A/B Testing Report.

Isn’t that great?

VWO has been the tool of choice for more than 5,000 businesses across the globe to seamlessly plan, manage, and execute their conversion optimization programs.

This report is generated based on 1,000+ independent user reviews from thousands of independent users of leading A/B testing tools. The comparison is based on product features, quality of support, user satisfaction ratings, and other parameters. All the platforms are ranked solely on the basis of user satisfaction ratings (based on the number of reviews, market share, vendor size, and social impact).

The time for asking around for recommendations is over. No more need to try one A/B test tool and compare it with another. The G2 Crowd report has done it all for you, and the results are out!

After you have read this report, you will be in a position to make an informed choice that will enable you to progress in your conversion rate optimization journey.

Come, grab your copy of the VWO G2 Crowd Best A/B Testing tool report by clicking the CTA below: 

G2 crowd report -top performing a/b testing tools

Now you can leave the trial-and-error search for the world’s Best A/B testing platforms and deploy the best that suits you based on your objective, verified findings.

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Discover How Online Marketers Grade Top Performing A/B Testing Tools

Know How Uptowork Brought in Visitor’s Trust and Reduced The Cart Abandonment Rate

Regardless of what product or service you are offering, the above quote stands true for all ecommerce players. Trust plays a key role to increase the conversion rate on your checkout page, getting more revenue and more customers from your existing traffic base. And that happens when your visitors trust your brand. Trust plays a very significant role at every step of a user journey. If your target audience doesn’t trust your brand, they might not visit your website. And even if they land on your website, they might not purchase from you.

What happens when visitors don’t trust you?

  • Low conversion rate
  • High cart abandonment rate 
  • High bounce rate

“In eCommerce, everything hinges on trust. If they don’t trust you, they won’t buy from you.”

Jeremy Smith

So how do you earn the trust of your visitors and motivate them to buy your product?

Building trust is a long-term process, and it doesn’t happen overnight. However, there are some actionable tips that can be given a shot. Some time ago, we created this exhaustive list of tips for eCommerce brands. Among these, adding a trust seal on the checkout page to convince potential customers that the process is safe and secure can be a great option.A survey conducted by Matthew Niederberger on Actual Insights found that “61% of participants said they have at one time NOT completed a purchase because there were no trust logos present.”

What Is a Trust Seal/Trust Badge?

A trust seal, sometimes called a secure site seal, is something you’re likely already familiar with if you’ve ever noticed small badges displayed on a website, particularly on store or payment pages.

Our client, Uptowork, experienced a great deal of results by earning visitors’ trust by following the same approach. Let’s see how they did it.

Background: The Company

Uptowork is a a career site and online resume building platform. The platform is easy to use, fast, and professional. Uptowork targets all types of job aspirants, especially especially those, who struggle with building their resume in traditional text editors. You can always refer to their blog for some quick tips for your resume. Most of the traffic coming to Uptowork website is organic and through AdWords.

Investigating and Identifying the Issue

Although organic medium was paying off well for them by getting substantial traffic, they wanted to improve the percentage of visitors making a purchase and converting into customers besides the surprisingly high cart abandonment rate.

Reduce cart abandonment rate with VWO

When they analyzed their visitor journey, they noticed that a lot of visitors are checking out the product and adding it to their carts, but not making the final purchase. This resulted in a high cart abandonment rate and low conversion rate.

Earlier Approach

The Uptowork team tried making a couple of changes on the website and closely analyzed the GA data to see if it worked.  

  • They made some changes, but GA and other tools were not capable enough to give them all the answers.
  • They also did not A/B test them, so there was no direct comparison that could be made.

All this made them doubt the data they had.

Finding the Gap

The Uptowork team understood that there was a huge gap between what the brand wanted to convey and what the visitors perceived. They understood that the one thing lacking was visitor trust on the website.

Keeping an Objective in Mind

With the objective of filling this trust gap and reducing the cart abandonment rate, the team began its research. While doing the research, it came across this article on the VWO blog<, which includes actionable tips to build trust again for an eCommerce website.

Key Idea

The key idea was to completely redesign the cart page and add a McAfee trust badge on their cart page to convey a sense of security to its visitors.

Hypothesis

“We added a McAfee badge to our cart with the assumption that it will reduce the percentage of people leaving the cart. And it did “

Bases on their research they came up with hypothesis of adding a McAfee badge to gain visitor’s trust. They hoped that adding a McAfee badge will ensure a secure payment gateway for visitors and uplift the brand image. And thus, reduce the cart abandonment rate and increase conversion rate.

“While we were hoping for the badge to work, we had our doubts about how such a small change will make any impact”

Implementing and Testing

Almost a month-long test was ran for their entire user base with the help of  VWO AB testing capability.

Control

Reduce cart abandonment rate with VWO

Variation

Reduce cart abandonment rate with VWO

Result

The results of this test perfectly aligned with its hypothesis. Adding the McAfee seal reduced its abandoned cart rate and increased the conversion rate by 1.27 %.

Learning

“We were almost sure that such a small badge wouldn’t have any impact on our bottom line. If it wasn’t for the test we would just remove it and wonder what happened to our sales. VWO made it really easy to prepare the test and track the results.”

Rafał Romański

The team believed that visitors recognize this badge from other places, and it builds a sense of security.

“We aren’t a huge brand (yet!) and trust is still something we have to take care about. Using visual cues like that can bring that little extra reassurance we need.”

Rafał Romański

Final Thoughts

“We use VWO to test any visual or content changes that might impact our bottom line. It turns lengthy discussions about what should we do into easy to setup tests that bring results to the table, not opinions. I think this has been the biggest value we got out of using VWO (along with the hundreds of dollars we managed to save on mistakes we would’ve made without it!).”

Rafał Romański

When a small change inspired from a blogpost showed such impact on the conversion rate, you can just imagine the impact of a planned conversion rate optimization for eCommerce.

“Trust comes from delivering everyday on what you promised as a manager, an employee and a company.”

Robert Hurley

The Wall Street Journal

Do you need some tips to optimize your eCommerce conversion rate? Drop us a line at sales@vwo.com, or get in touch with our services team.

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Know How Uptowork Brought in Visitor’s Trust and Reduced The Cart Abandonment Rate

How Klickkonzept’s Used User Insights To Help Its Client Boost Revenue By 19.24%

About Klickkonzept

Klickkonzept is a Germany-based, online-marketing-performance agency. It excels in services like SEO, SEA, CRO, social media, and E-Mail Marketing. With the vision of building a 360-degree online marketing concept, it helps its clients in boosting their website KPIs. Klickkonzept firmly believes that all online marketing practices go hand in hand.

This case study is with reference to one of its eCommerce clients, point-rouge, which is an online retail store that sells perfumes, makeup, and other styling products for both women and men.

Observations

With AdWords and price comparison websites being the major traffic sources, point-rouge’s conversion rate was lower than expected. As the Klickkonzept team digged in deeper, it noticed:

revenue boost with user insights A high number of abandoned carts               revenue boost with user insights A high bounce rate on product pages

The data from Google Analytics also highlighted that visitors with a higher session duration tend to convert more.

Challenges

Based on the observations and the current conversion rate, the Klickkonzept team was able to identify the following challenges they needed to address:

  • Not having a clear proposition on the website
  • Less understanding about website visitors
  • Giving more preference to assumption over data and missing out on CRO as a data-driven process

Earlier, point-rouge was not taking any measures, as it was not aware of these challenges.

Objective

The primary goal was set to build a comprehensive understanding of the website visitors, their on-site behaviour, and the pattern they follow to convert. It was necessary to identify the elements that were preventing the visitors from purchasing a product.

As point-rouge is an eCommerce store, Klickkonzept decided to focus mainly on improving user experience on pages with a high potential for conversion. These pages were the home page, product pages, and the checkout page.

In the end, the team wanted to leverage this information to improve point-rouge’s KPIs like bounce rate, session duration, and conversion rate.

Research

Klickkonzept conducted a  “Usability-Testessen” (Testessen= Testdinner) test where they asked some bunch of people to purchase a product from point-rouge’s website and share inputs regarding their experience as a new visitor.

Besides, they ran an on-site survey targeting all the website visitors. This survey was conducted across all the website pages.

Insights

After consolidating all the responses, it was clear that point-rouge had low brand awareness. Visitors did not have sufficient information about point-rouge and its products. The proposition was not being clearly communicated. Though the following 3 USPs were mentioned at some places, these did not have the right positioning to engage the visitors.

Hypothesis

After compiling all the observations from their research, Maurice and his team drilled down to the below hypothesis.

If we put the 3 most important USPs and highlight that visitors can avail free shipping after their second order, the conversion rate will increase by 10%.

Maurice Marquardt

To increase awareness and build trust toward the brand, it was necessary to have clear communication around point-rouge’s propositions. The team created this hypothesis on its VWO dashboard and based on the relevancy score, began the test. It was needed to prioritize hypotheses for testing.

Testrevenue boost with user insights

revenue boost with user insights

To find out the best position for the USPs, it tried a different variation with VWO as its CRO platform. The team decided to have this information in the Header bar to ensure that visitors get to access the relevant information faster. The test was run for 3 weeks for all desktop visitors.

Result & Learning

                                           revenue boost with user insights revenue boost with user insights

The variation performed better than the control across a majority of visitor types. As a result, it facilitated to increase the conversions rate for point-rouge by 7.12%, contributing towards the revenue boost by 19.24%. 

We were pretty lucky. Though, it was a low-hanging fruit, but we did a lot of research to achieve this. The Results speak for itself, and the technical development was pretty fast & easy to do with VWO. I even loved the possibility to write my own JavaScript code.

Maurice Marquardt

Klickkonzept believes that the variation won because visitors got all the relevant information they needed to make a purchase.

Listening to your customers is the key to stepping up your game in Conversion Optimization. Consider what your consumers are thinking and rely on data. With these 2 together, it’s pretty powerful and like Hulk, even those numbers turn green.

Maurice Marquardt

Tweet

Are you currently using any website optimization tool? We’d love to know your experience with it and how successful your tests have been. Drop us an email at sales@vwo.com

The post How Klickkonzept’s Used User Insights To Help Its Client Boost Revenue By 19.24% appeared first on VWO Blog.

This article: 

How Klickkonzept’s Used User Insights To Help Its Client Boost Revenue By 19.24%

How Klickkonzept Used User Insights To Help Its Client Boost Revenue By 19.24%

About Klickkonzept

Klickkonzept is a Germany-based, online-marketing-performance agency. It excels in services like SEO, SEA, CRO, social media, and E-Mail Marketing. With the vision of building a 360-degree online marketing concept, it helps its clients in boosting their website KPIs. Klickkonzept firmly believes that all online marketing practices go hand in hand.

This case study is with reference to one of its eCommerce clients, point-rouge, which is an online retail store that sells perfumes, makeup, and other styling products for both women and men.

Observations

With AdWords and price comparison websites being the major traffic sources, point-rouge’s conversion rate was lower than expected. As the Klickkonzept team digged in deeper, it noticed:

revenue boost with user insights A high number of abandoned carts               revenue boost with user insights A high bounce rate on product pages

The data from Google Analytics also highlighted that visitors with a higher session duration tend to convert more.

Challenges

Based on the observations and the current conversion rate, the Klickkonzept team was able to identify the following challenges they needed to address:

  • Not having a clear proposition on the website
  • Less understanding about website visitors
  • Giving more preference to assumption over data and missing out on CRO as a data-driven process

Earlier, point-rouge was not taking any measures, as it was not aware of these challenges.

Objective

The primary goal was set to build a comprehensive understanding of the website visitors, their on-site behaviour, and the pattern they follow to convert. It was necessary to identify the elements that were preventing the visitors from purchasing a product.

As point-rouge is an eCommerce store, Klickkonzept decided to focus mainly on improving user experience on pages with a high potential for conversion. These pages were the home page, product pages, and the checkout page.

In the end, the team wanted to leverage this information to improve point-rouge’s KPIs like bounce rate, session duration, and conversion rate.

Research

Klickkonzept conducted a  “Usability-Testessen” (Testessen= Testdinner) test where they asked some bunch of people to purchase a product from point-rouge’s website and share inputs regarding their experience as a new visitor.

Besides, they ran an on-site survey targeting all the website visitors. This survey was conducted across all the website pages.

Insights

After consolidating all the responses, it was clear that point-rouge had low brand awareness. Visitors did not have sufficient information about point-rouge and its products. The proposition was not being clearly communicated. Though the following 3 USPs were mentioned at some places, these did not have the right positioning to engage the visitors.

Hypothesis

After compiling all the observations from their research, Maurice and his team drilled down to the below hypothesis.

If we put the 3 most important USPs and highlight that visitors can avail free shipping after their second order, the conversion rate will increase by 10%.

Maurice Marquardt

To increase awareness and build trust toward the brand, it was necessary to have clear communication around point-rouge’s propositions. The team created this hypothesis on its VWO dashboard and based on the relevancy score, began the test. It was needed to prioritize hypotheses for testing.

Testrevenue boost with user insights

revenue boost with user insights

To find out the best position for the USPs, it tried a different variation with VWO as its CRO platform. The team decided to have this information in the Header bar to ensure that visitors get to access the relevant information faster. The test was run for 3 weeks for all desktop visitors.

Result & Learning

                                           revenue boost with user insights revenue boost with user insights

The variation performed better than the control across a majority of visitor types. As a result, it facilitated to increase the conversions rate for point-rouge by 7.12%, contributing towards the revenue boost by 19.24%. 

We were pretty lucky. Though, it was a low-hanging fruit, but we did a lot of research to achieve this. The Results speak for itself, and the technical development was pretty fast & easy to do with VWO. I even loved the possibility to write my own JavaScript code.

Maurice Marquardt

Klickkonzept believes that the variation won because visitors got all the relevant information they needed to make a purchase.

Listening to your customers is the key to stepping up your game in Conversion Optimization. Consider what your consumers are thinking and rely on data. With these 2 together, it’s pretty powerful and like Hulk, even those numbers turn green.

Maurice Marquardt

Tweet

Are you currently using any website optimization tool? We’d love to know your experience with it and how successful your tests have been. Drop us an email at sales@vwo.com

The post How Klickkonzept Used User Insights To Help Its Client Boost Revenue By 19.24% appeared first on VWO Blog.

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How Klickkonzept Used User Insights To Help Its Client Boost Revenue By 19.24%

How Klickkonzept Used Visitor’s Insights To Help Its Client Boost Revenue By 19.24%

Klickkonzept is a Germany-based, online-marketing-performance agency that helps its clients in boosting their website KPIs. This case study is with reference to one of its eCommerce clients, point-rouge.

Klickkonzept made a couple of important observations per the data collected from Google Analytics and a usability test done by them. The data highlighted a high number of abandoned carts and a high bounce rate contributing to a low conversion rate.

All these observations helped Klickkonzept understand where the leakage was happening in point-rouge’s conversion funnel. It used these insights and observations to craft the absolute conversion rate optimization (CRO) approach and test it with the VWO conversion optimization platform.

Keeping a clear objective in mind and with the right CRO approach, Klickkonzept was able to get a 19.24% revenue hike and a 7.12% conversion boost for point-rouge.

                                           revenue boost with user insights revenue boost with user insights 

Listening to your customers is the key to stepping up your game in Conversion Optimization. Consider what your consumers are thinking and rely on data. With these 2 together, it’s pretty powerful and like Hulk, even those numbers turn green.

Maurice Marquardt

Download the complete case study to know how Klickkonzept made a revenue boost by leveraging visitor insights with the help of VWO.

Are you currently using any Conversion Optimization Platform? We’d love to know your experience with it and how successful your tests have been. Drop us an email at sales@vwo.com

Check out our resource page for more case studies.

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How Klickkonzept Used Visitor’s Insights To Help Its Client Boost Revenue By 19.24%

Conversion Rate Audit: The First Step Of The CRO Process

Like everything else, there is a perfect timing to start with your CRO process. Rush in without a good understanding and you might just be burning your money for no good.

It is true that finding that “Perfect Moment” for yourself is tough. And it’s tougher to be in that moment and still not know how to start with the Conversion Optimization process.

A few years back, the focus of online marketing was merely increasing the traffic. But at that time, the traffic was easy to acquire. In the 90s, when SEO came into existence and brands started competing to rank better, a lot of marketing channels evolved, giving them the opportunity to get potential customers. With time, the approach and the focus both have shifted to making the most of the existing traffic with CRO.

conversion rate audit

(Source)

If you tried A/B testing earlier, understand the importance of optimization, and want to increase your website conversion, continue reading till the end.

This post will help you do a conversion rate audit of your website while using some conversion-centric metrics. And will help you decide if you need to start conversion optimization.

When should you consider Conversion Rate Optimization?

  • If you already have an MVP

According to Morgan Brown, the perfect moment to consider optimizing is when you already have an MVP, or a Minimum Viable Product.

conversion rate audit

Source

  1. If you have substantial amount of traffic

If your website is working and has a substantial amount of traffic with the potential to become your customers, you can consider optimization.

Finding the Gaps

Understand where the visitors are are coming from and what they are looking for. Only then can you serve them with what they need. Attempts where people try to blindly copy conversion practices from other websites mostly fail. Website owners need to understand that each website and each visitor are unique. Find the loopholes in your conversion funnel, and fix these to boost your conversion rate.

So how do we do that?

This is what this Conversion Rate Audit will help you with. It’ll provide you with insights about what is happening on your website, what all needs to be fixed. and how you can fix it.

Some Conversion-Centric Industry Benchmarks

Here are some industry benchmarks that provide you with a perspective of how your website is performing per the industry standards.

Cross-Device and Cross-Browser Compatibility

It is a mandate for any website to be compatible with all the 3 major browsers—Internet Explorer, Chrome, and Firefox. Additionally, your website should be optimized for different platforms and devices.

conversion rate audit

(Source)

Based on visitor preference and optimization, the conversion rate differs from one platform to another.

Here are some conversion rate data specific to different devices and platform for Ecommerce:

conversion rate audit

conversion rate audit

(Source)

Page Load Time

No matter how you measure it, a fast page speed is better. Many people have found that faster pages both rank and convert better. Experts suggest that your website should load within 4 seconds or lesser.


conversion rate audit

(Source)

Bounce Rate

As a rule of thumb, you can consider the following table to evaluate your bounce rate.

conversion rate audit

(Source)

conversion rate audit

(Source)

You can expect mobile bounce rates to be about 10 to 20 percent higher than those for a desktop.


conversion rate audit

(Source)

Net Promoters Score (NPS)

conversion rate audit

In a report published by Temkin Group, you can see the variations of Net Promoter Score, or NPS, for 269 companies across 19 industries. Here are the overall results for the 19 industries:

conversion rate audit

conversion rate audit

(Source)

If you’re looking to implement NPS, follow these steps:

  1. Ask follow-up questions.
  2. Combine it with user research.
  3. Find and fix issues.
  4. Market to promoters.

In case you have a low NPS, you can refer to some tips that can help you improve that.

Industry-Wise Average Conversion Rate

Variables such as product type, product cost, device, and location impact the conversion rate. Moreover, it also differs with your website conversion goal. Let’s take a look at some of the major industries and their average conversion rates.

Non-Ecommerce Sites Including B2B

This is a useful compilation from Marketing Sherpa of average conversion rates by industry sector.

conversion rate audit

Ecommerce

conversion rate audit

conversion rate audit

(Source)

Telecom and Travel

According to Adobe Digital Index (ADI), UK and US conversion rates are significantly lower than those of European countries other than the UK, perhaps because of less competition. Different rates of smartphone adoption has already affected this cross-platform average.

conversion rate audit

Some additional industry data you can refer to:

conversion rate audit
(Source)

Start Your Conversion Rate Audit: Do You Stand a Chance?

Example: Say you’ve an eCommerce store that sells healthcare products. Email marketing gives you the best ROI and sales. In this case, more subscribers equal more sales and revenue. Your main conversion goal can be to increase the number of visitors who subscribe to your list. From here, you can start analyzing and testing your current pop-up boxes, opt-in forms, and opt-in incentives to find what drives the most sign-ups.

This conversion rate audit involves referring to the above industry benchmarks and comparing those with your website metrics.

A mandate before starting with the audit is to have a definite goal.

Here are some major metrics you need to consider for the audit:

  • Page load time: You can use tools like Pingdom and Google Page Speed to get an idea about the page load time for your website. You might want to focus more on important pages like product, pricing, sign-up, and check-out. A high page load time contributes to a high bounce rate and thus, reduces the potential for conversion.
  • Cross-device and browser functioning: Double-check your website compatibility across different browsers and devices. No matter which device or browser is in use, your website should be compatible with all, to avoid drop-offs.

Qualitative Analysis

  • Bounce rate/Exit rate: Check your website bounce rates and exit rates with the help of the analytics tool that you are using. You can focus on particular pages that are most likely a part of your conversion funnel. For eCommerce, you can consider cart abandonment rates along with the first two metrics.
  • Demography and locations: Dig deep and focus on your visitors’ demography and locations. This information plays an important role in conversion, as visitors from different demographies might behave differently on your website. So, all of them should be engaged differently.
  • Traffic sources and channels: Get an idea about the major channels that are working for you and driving traffic to your website. This will help you channelize your efforts toward the most converting channel for your website.
  • Session duration and user engagement rate: Notice how much time your visitors spend on your website and the extent of user engagement. According to HubSpot, 55% of the visitors spend fewer than 15 seconds on a website. These 15 seconds is what you get to engage with them. If they are spending even lesser time, then it is an alarm.

Qualitative Analysis

  • User Feedback: For more comprehensive and in-depth insights about your visitors, leverage platforms like VWO and take visitor feedback. Perform a heuristic analysis and on-site surveys to get a better perspective of your user’s expectations. Structure your surveys in a manner that would allow you to get actionable answers. Multiple-option surveys can be one way to go.
  • UX: VWO’s features like Heatmaps, Scrollmaps, and Visitor Recordings provide you with in-depth insights about how your visitors behave and interact with each of your website elements. These will help you identify the common UX patterns being followed by your visitors. These insights show how UX and a CRO process work together.

conversion rate audit

  • Funnel Visualization: Create multiple conversion funnels and understand your visitor journey. Funnels will help you identify the loopholes in your conversion process. Observe where the visitors are struggling with website browsing.
  • Conversion Rate: Based on your conversion goal, track your current and past conversion rates. Having an idea about your website performance over a period of time can help you understand the historic conversion patterns.

Filling the Gaps

Experiencing a low conversion rate is the most common question asked by any marketer. If you are nowhere near the numbers mentioned above, it is a wake-up call for you. It implies that there is a huge gap between what you are providing and what your visitors are looking for.

There you go! This is “the moment” when you start with conversion optimization for your website.

The best approach for conversion optimization is to have a CRO platform that can assist you from researching about what’s wrong with your website (or particular pages), to fixing those errors and targeting your visitors in a personalized manner. This platform can help you understand where your visitors are struggling. You can understand where the drop-offs are taking place, fix those leaks, and manage the entire CRO process at one place.

Common Mistakes while Choosing a CRO Platform

Asking the Wrong Questions

Many marketers end up opting for a CRO platform that does not help them accomplish all of their needs or have limited capabilities. To avoid such situations, you should prioritize enquiring about all the capabilities of the platform. And this can be done by asking the right set of questions. Here are some questions that you should be asking the platform’s support team.

  • Does the platform offer more value beyond A/B testing?
  • Will the platform affect your page load time?
  • Does the platform itself create a test bias?
  • What is the level of customer support?
  • Does the platform help you plan your optimization?

Make sure you have all these questions answered before going ahead with any CRO platform. If you have similar questions about VWO, you can get your answers here.

Not Having a Dedicated CRO Team

Besides using multiple tools for CRO, not having a dedicated team is one of the major pressing issues with CRO that enterprises encounter. According to this post by Econsultancy, the biggest barrier that prevents organizations from improving their conversion rates is lack of resources.

conversion rate audit

You should have a dedicated team or a person who has a strong background in CRO and in-depth industry knowledge.

Wrapping Up

What did this post help you with?

  • Identifying if your website is eligible for a CRO process
  • Reviewing industry benchmarks
  • Auditing your website, based on your website data
  • Avoiding common mistakes while choosing your CRO platform

We at VWO understand that the CRO process can be complex if you don’t have a dedicated CRO team or if you lack any other resources. In such cases, our Services team will be happy to help you. Our team consists of conversion experts with an in-depth knowledge of the CRO industry and the process. Connect with us over a quick call, and we’ll take it ahead from there.

The post Conversion Rate Audit: The First Step Of The CRO Process appeared first on VWO Blog.

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Conversion Rate Audit: The First Step Of The CRO Process

10 Easy Practices To Boost Travel Website Booking

Is it easy to boost travel website booking?

Let’s face it—conversions do not come easy for travel websites.

On an average, more than 95% traffic on travel websites leave without purchasing anything, almost on a whim. Most of the time, the reasons behind it are lengthy marketing funnels, complex search parameters, complicated checkout processes, multiple forms, and massive personalization. All these factors make travel eCommerce as one of the trickiest online businesses.

If your website has also been seeing a similar trend, then you are not alone.

But you can always improve this figure by optimizing your funnel and analyzing user behaviour so that more visitors turn into customers. A thorough understanding of visitor pain points and interest areas will help you improve customer experience.

The following infographic provides some tips that you can implement on your website to make more visitors convert, that is, complete the transaction.

boost travel website booking

The post 10 Easy Practices To Boost Travel Website Booking appeared first on VWO Blog.

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10 Easy Practices To Boost Travel Website Booking

[Infographic] 10 Easy Practices To Boost Travel Website Booking

Is it easy to boost travel website booking?

Let’s face it—conversions do not come easy for travel websites.

On an average, more than 95% traffic on travel websites leave without purchasing anything, almost on a whim. Most of the time, the reasons behind it are lengthy marketing funnels, complex search parameters, complicated checkout processes, multiple forms, and massive personalization. All these factors make travel eCommerce as one of the trickiest online businesses.

If your website has also been seeing a similar trend, then you are not alone.

But you can always improve this figure by optimizing your funnel and analyzing user behaviour so that more visitors turn into customers. A thorough understanding of visitor pain points and interest areas will help you improve customer experience.

The following infographic provides some tips that you can implement on your website to make more visitors convert, that is, complete the transaction.

boost travel website booking

The post [Infographic] 10 Easy Practices To Boost Travel Website Booking appeared first on VWO Blog.

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[Infographic] 10 Easy Practices To Boost Travel Website Booking

Why Businesses Are Not Satisfied With Their Conversion Rates?

A study from Econsultancy states that only 22% of businesses are satisfied with their conversion rates.

Read the following observations related to website data:

  • Your website is turning your visitors away, and you don’t know why.
  • You are experiencing low visitor engagement on your website.
  • High bounce rate and low conversion rate are your major concerns.

If you are facing any or all of the above challenges, you know that your conversion rate is lower than expected. This post can help you address these challenges and find a solution to overcome these.

You may not know which design or copy elements you need to change in order to increase the conversion rate. And this is where Conversion Rate Optimization (CRO) steps in.

More Google searches for “conversion rate optimization” are being made than ever before. Google

Conversion Rate Optimization is a long-term process that helps you analyze what’s wrong, understand how you can fix it, and optimize your website to boost its conversion rate.

Companies whose conversion rates improved last year are conducting 50% more A/B tests and 47% are using more methods to improve conversion. Econsultancy

Problem with CRO Implementation

CRO, being a budding industry that’s booming rapidly, which in turn implies a scarcity of quality resources and a number of challenges. And that’s where maximum damage takes place.

In addition to the challenge of “lack of resources”, CRO is still pictured as an “optional” or “additional” marketing effort, but not a “necessary” one. Some marketers still believe that some quick fixes can do the magic. In such cases, the conversion rate can mostly be dissatisfactory.

Let’s have a quick look at the major problems with CRO:

  • Lack of technical knowledge
  • Limited industry experience
  • Lack of resources and a defined process
  • No quality assurance

Lack of Technical Knowledge

About 58% of CRO professionals have been in the field for 2 years or fewer. (Source)

A basic understanding of Statistics, UX, Design, Development, or Analytics doesn’t suffice to become a CRO expert. You need to be good at all of these (and much more) to run a successful CRO program.

Also, there are many who still confuse A/B testing with the entire conversion process and are unaware of what all they can do in terms of optimization. In such cases, it becomes hard to measure success, especially if they don’t know what metrics matter.

Limited Industry Experience

As CRO is a rapidly evolving industry, staying updated with industry is a constant challenge for many. Limited industry knowledge sometimes also accounts for making wrong choices while choosing a CRO platform and prioritizing A/B testing hypotheses that might not be beneficial.

Lack of Resources and a Defined Process

According to a survey by ConversionXL, 41% had no one in particular who was accountable for optimization efforts. The survey also showed that around 30% of companies had a dedicated employee assigned to the task.

Optimization to boost conversion rates

In most of the cases, there is no one analyzing the data carefully, giving a well-researched suggestion, running tests, and boosting the conversion rate. Besides this, the lack of a defined process is a constant problem.

Another constraint is the budget allocation for CRO. As CRO is seen as something “optional,” a small budget is allocated for this process.

Lack of resources leads to no or minimal understanding for the users, leading to lesser scope for experimentation. This leaves businesses in a tough spot where they lack in terms of coming up with new test ideas.

No Quality Assurance

While there is no quality check being done – no cross-device testing, no cross-browser testing etc, a huge number of errors is quite a common scenario. Also, there are no set primary and secondary KPI’s to validate the results.

As a Result

  • Unexplored CRO capabilities
  • Limited understanding of visitors and customers
  • Low conversion rates
  • Drop in ROI

What you had imagined and what you experience could have no similarities at all.

With all the case studies out there shouting results like 41% increase in sales, 400% more conversions, or 600% increase in social shares, it’s easy to believe that the ROI of your dreams is just a few tests away.

Unfortunately, conversion rate optimization isn’t that simple. Just putting together a test based on assumption is not enough to guarantee you a better conversion rates—in fact, only 1 in 7 A/B tests produces a winning result!

Solution

Having a predefined CRO process and a dedicated CRO team or the person accountable for CRO is what it’ll take.

It is known that not many organizations have the resource/bandwidth to have a CRO process, but that should NOT stop you from testing/experimenting. The growing need for a dedicated CRO team has led many agencies and  CRO platforms to move to a solution-based approach. Their dedicated CRO team provides constant support, right from the research to the post-campaign analysis. And that’s exactly what the VWO’s service team does.

If you don’t have an in-house team to support you for the entire CRO process, our dedicated services team is there to help you.

What can you expect?

“Working with VWO Professional Services was a very smooth process. After we provided the test hypothesis and desired setup, they had the test ready to run in just one day.

We found their technical expertise especially valuable – this enabled us to expedite the setup process and saved us many hours that would have been spent trying to resolve technical challenges.

Additionally, the quick response time and reliable customer service provided is commendable. We are glad to have VWO as a partner, thank you VWO!”

-Yong

ZALORA

Our Services team takes charge of ideation, planning, testing, and analysis.

VWO Service team to boost conversion rates

Creating the test was so easy with the help and support of VWO. We supplied them with the test hypothesis, wireframe, and design layout and they coded it up within one day. The design needed only minor alterations from the layout supplied and these were done within the hour. They also put the variation through QA testing. Their support didn’t stop there, once we set up the test they then went into it to review it and also made additional tracking recommendations. It’s great having a partner like VWO onboard, who pricing is fair and their customer service is excellent. Well done VWO and thank you

-Neil

LULALU

Read more about the services here.

Optimization to boost conversion rates

VWO Services is as good as having a dedicated internal team. These guys are quick, efficient and don’t stop until the job is done.

– Jason Tippins

E-Commerce Analytics Manager | BBC Store

While the CRO market is expected to reach $45.2bn by 2022, you wouldn’t want to stay behind. In any company, for the CRO process to be successful and less challenging, it is important to keep experimenting and believing that these experiments will work.

With multiple plans available to fit your business goals, connect with us over a call or drop an email at marketing@vwo.com

The post Why Businesses Are Not Satisfied With Their Conversion Rates? appeared first on VWO Blog.

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Why Businesses Are Not Satisfied With Their Conversion Rates?