All posts by Lindsay Kwan

6 key insights from the “State of Experimentation Maturity 2018” research report

While Web Development and QA skills are a priority for every organization surveyed, organizations at the “Scaling” maturity level are…Read blog postabout:6 key insights from the “State of Experimentation Maturity 2018” research report

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6 key insights from the “State of Experimentation Maturity 2018” research report

How to blast through silo mentality to create a culture of experimentation

Creating and maintaining a culture of experimentation doesn’t happen in a straightforward, sequential manner. It’s an iterative process. For example,…Read blog postabout:How to blast through silo mentality to create a culture of experimentation

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How to blast through silo mentality to create a culture of experimentation

Case Study: Getting consecutive +15% winning tests for software vendor, Frontline Solvers

The post Case Study: Getting consecutive +15% winning tests for software vendor, Frontline Solvers appeared first on WiderFunnel Conversion Optimization.

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Case Study: Getting consecutive +15% winning tests for software vendor, Frontline Solvers

A tactical guide to creating emotional connections with your customers

Anxiety. Relief. Pain. Desire. Frustration. We’ve been talking a lot about emotion lately. And for data-driven marketers, it’s easy to…Read blog postabout:A tactical guide to creating emotional connections with your customers

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A tactical guide to creating emotional connections with your customers

9 marketing trends you should track in 2018

“Growth marketing” has become mainstream. Experimentation is revolutionizing organizational culture and breaking down internal silos. Testing is bridging sales, marketing,…Read blog postabout:9 marketing trends you should track in 2018

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9 marketing trends you should track in 2018

Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer…Read blog postabout:Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

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Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now