All posts by Neil Patel

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3 A/B Testing Examples That You Should Steal [Case Studies]

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There’s a joke in the marketing world that A/B testing actually stands for “Always Be Testing.” It’s a good reminder that you can’t get stellar results unless you can compare one strategy to another, and A/B testing examples can help you visualize the possibilities. I’ve run thousands of A/B tests over the years, each designed to help me hone in on the best copy, design, and other elements to make a marketing campaign truly effective. I hope you’re doing the same thing. If you’re not, it’s time to start. A/B tests can reveal weaknesses in your marketing strategy, but they…

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3 A/B Testing Examples That You Should Steal [Case Studies]

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How to Calculate Your Landing Page Conversion Rate (And Increase It)

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A landing page represents an opportunity. Your prospect or lead will either take advantage of it or they won’t. The landing page conversion rate tells you how well you’re doing. Some websites have one or two landing pages, while others have dozens. It all depends on how many products or services you sell and what referral source sends you the most traffic. For instance, if you get tons of traffic from Facebook and Instagram Ads, you might have a landing page for each of those referral sources. You’ll want to optimize each page to reflect the visual aesthetic and copy…

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How to Calculate Your Landing Page Conversion Rate (And Increase It)

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What is Customer Retention, Importance, Examples & Techniques

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Your best customers don’t just buy one product or use your service once. They come back again and again for more. Customer retention increases your customers’ lifetime value and boosts your revenue. It also helps you build amazing relationships with your customers. You aren’t just another website or store. They trust you with their money because you give them value in exchange. What what does customer retention mean? And how can you achieve customer retention through relationship-building strategies? Let’s explore these concepts in depth and look at a few examples that you can apply to your own business. What is…

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What is Customer Retention, Importance, Examples & Techniques

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Customers, Come Back! Learn How to Use Customer Retention to Your Advantage

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Your best customers don’t just buy one product or use your service once. They come back again and again for more. Customer retention increases your customers’ lifetime value and boosts your revenue. It also helps you build amazing relationships with your customers. You aren’t just another website or store. They trust you with their money because you give them value in exchange. What does customer retention mean? And how can you achieve customer retention through relationship-building strategies? Let’s explore these concepts in depth and look at a few examples that you can apply to your own business. What is Customer…

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Customers, Come Back! Learn How to Use Customer Retention to Your Advantage

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Website Speed Optimization: Guide to the Best Techniques (2018)

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We live in a fast-paced world. People want things as quickly as possible — and they’re unhappy when something takes too long. Website speed optimization takes away one barrier between you and your audience. Think about the last time you encountered a slow-loading website. You might have closed out the browser tab entirely or felt less inclined to patronize the site once it finally loaded. Google understands that consumers want fast access to information, products, and services. Consequently, it rewards websites that load quickly. Let’s take a look at a few ways in which you can use website speed optimization…

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Website Speed Optimization: Guide to the Best Techniques (2018)

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How to Calculate and Improve Your Ecommerce Abandonment Rate

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Abandoned shopping carts significantly reduce revenue for ecommerce stores. An abandoned cart happens when a prospective customer adds products to the cart, but leaves before completing the checkout process. Fortunately, you can calculate and improve your ecommerce abandonment rate. The first step is to figure out why abandonment happens. In some cases, consumers just get busy or distracted, but if something about your website turns them off, you want to know about it. Diving deep into your website data will allow you to pinpoint patterns that might contribute to abandonment rate. From there, you can make targeted changes — and…

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How to Calculate and Improve Your Ecommerce Abandonment Rate

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How to Optimize Your Website for SEO and Conversions

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Have you learned how to optimize your website for both SEO and conversions? If not, your website isn’t working as hard as it should. SEO and conversions might exist in separate parts of the marketing sector, but they’re inextricably linked. If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers. A website optimized for conversions typically has better metrics, such as time on page and bounce rate, which means that Google might rank it higher. The following tips and strategies will teach you how to optimize your website for both SEO and…

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How to Optimize Your Website for SEO and Conversions

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How to Use a Website Click Tracking Tool to Know your Audience

When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big-picture metrics, you can drill down to the basics and get to know what works with your audience — and what doesn’t. Lots of site tracking tools exist, but website click tracking tools offer the most depth when you want to better understand user behavior. To see what I mean, visit a website you’ve never seen before. Just Google a broad topic, such as “marathon training” or “best thriller novels.” It doesn’t matter. Click on one of the…

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How to Use a Website Click Tracking Tool to Know your Audience

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How to Use a Website Click Tracking Tool to Improve the User Experience

When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics, you can drill down to the basics and get to know what works with your audience — and what doesn’t. While many site tracking tools exist, website click tracking tools offer the most depth when you want to better understand user behavior. To see what I mean, visit a website you’ve never been to before. Just Google a broad topic such as “marathon training” or “best thriller novels.” It doesn’t matter. Click on one of…

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How to Use a Website Click Tracking Tool to Improve the User Experience

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How to Track User Behavior on a Website Using CRO Tools

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You have the ability to compile more data than you could ever need about your website visitors using conversion rate optimization (CRO) tools. But why should you care about user behavior? After all, CRO is just about maximizing clicks, conversions, and sales, right? Why should it matter what happens in between those actions? I’m here to tell you that it matters — a lot. User behavior gives you insight into how your website visitors act, think, and make decisions. While they’re contemplating a decision — for instance, about whether or not to sign up for your email newsletter — you…

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How to Track User Behavior on a Website Using CRO Tools