All posts by Neil Patel

The Definitive List of Content Promotion Techniques

without promotion something terrible happens

You may have heard it — that Google Analytics ruined marketing. “Really?” you’re thinking. “But I use GA every day to check metrics, KPIs, and growth!” TechCrunch’s article, “How Google Analytics ruined marketing” is what touched off the firestorm of controversy. In the article, Samuel Scott lays out what he sees as the failure of focusing too much on digital and data metrics at the expense of traditional methods and their ROI. When measuring the success of a content marketing campaign, the ROI is more determined by the reach of the message than the direct numbers. People don’t view a…

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The Definitive List of Content Promotion Techniques

8 Ways To Consistently Create Remarkable Content

remarkable content

If you’re doing any type of content marketing, then you know how difficult it is to consistently produce great content. I’ve faced this issue many times myself. I often feel like there’s a certain amount of creativity in me, and when it‘s gone, then it’s gone. It’s the brick-wall feeling. Sometimes you’re faced with writer’s block while on other occasions you struggle with transforming a mundane subject into something extraordinary. Add to that the fact that you’re faced with deadlines and competing priorities and the challenge becomes a stress point. One that you’d like to see disappear. Fortunately, it’s not…

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8 Ways To Consistently Create Remarkable Content

The Psychology Behind a Perfectly Formatted Email Newsletter

perfectly formatted email

Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today. What about Snapchat? What about Instagram stories? What about virtual reality? What about influencer marketing? What about Facebook groups? Nope, sorry. Those platforms are new, sexy, fun, innovative, and yes, they are somewhat effective. But if you want to talk raw power and cold, hard conversions, it’s email, folks. When you consider the time, effort, cost, ROI, and all the other factors that go into considering a marketing channel, email comes out on top. “But…

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The Psychology Behind a Perfectly Formatted Email Newsletter

5 Psychology Discoveries That Reveal What Makes Online Shoppers Convert on an Ecommerce Page

psych-brain

While the stats and analytics data involved in conversion rate optimization (CRO) clearly shows it’s a scientific and objective process, the system of turning visitors into actual buyers is also an art. To be specific, human psychology plays a crucial role behind motivating people to trust you with their hard-earned money. This, however, doesn’t mean you should choose one approach over the other. Why should you, when you can have the best of both worlds? I tend to spend a lot of time diving into the minds of my customers — learning what makes them tick, and understanding what motivates…

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5 Psychology Discoveries That Reveal What Makes Online Shoppers Convert on an Ecommerce Page

What You Should Do Right Now to Avoid Stressing Out for the Holiday E-commerce Explosion

santa chllin

Every year it feels like TV and radio stations, retailers and other businesses start the “holiday season” talk earlier and earlier. Some people complain. Some people love it. I’m usually thinking about other things — like how to stay sane. You see, online retailers (which many of my clients are) are basically going berserk during the months of November and December. Ever heard of Black Friday? Cyber Monday? E-commerce booms as the holidays near, especially among women and Millennials. Taking advantage of these search trends takes preparation, grit, timing, and even a little bit of luck. I’m not promising an…

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What You Should Do Right Now to Avoid Stressing Out for the Holiday E-commerce Explosion

What Does A Trustworthy News Article Really Look Like? 16 Pro Tips

It may seem demoralizing to spend hours writing a trustworthy article, only to have the latest abomination from Buzzle or ListVerse outrank you. Don’t panic about this. Time is on your side. What do I mean by this? Google and Bing have made it a priority to highlight more timely news articles at the expense of content mills and tabloids. Search engines have the ability to read articles in a human-like way and determine their finer qualities. Human editors also play an important part in filtering out untrustworthy sites from truly valuable resources of information. In addition to search engines…

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What Does A Trustworthy News Article Really Look Like? 16 Pro Tips

Are You Kryptonite to Your Marketing? Then Stop Trying to Persuade Without Telling a Story

Paul Smith had his work cut out for him. The associate director of Proctor Gamble’s market research department had just 20 minutes to make a successful pitch to upper management. He needed to secure additional funding for new research techniques. To that end, Smith spent the last three weeks fine-tuning his speech and perfecting his PowerPoint presentation. He couldn’t have done a better job at preparation. On the day of the meeting, company CEO A.G. Lafley entered the room, greeted everybody, and sat down to hear Smith’s speech. But Lafley didn’t look once at the screen displaying Smith’s PowerPoint slides….

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Are You Kryptonite to Your Marketing? Then Stop Trying to Persuade Without Telling a Story

Are You Marketing Kryptonite? Then Stop Trying to Persuade Without Telling a Story

Paul Smith had his work cut out for him. The associate director of Proctor Gamble’s market research department had just 20 minutes to make a successful pitch to upper management. He needed to secure additional funding for new research techniques. To that end, Smith spent the last three weeks fine-tuning his speech and perfecting his PowerPoint presentation. He couldn’t have done a better job at preparation. On the day of the meeting, company CEO A.G. Lafley entered the room, greeted everybody, and sat down to hear Smith’s speech. But Lafley didn’t look once at the screen displaying Smith’s PowerPoint slides….

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Are You Marketing Kryptonite? Then Stop Trying to Persuade Without Telling a Story