All posts by Neil Patel

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Optimizing Your SaaS Conversion Funnel (+ Example)

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The average company used 16 SaaS apps in 2017. That’s a 33 percent increase from the year before. That doesn’t mean your SaaS business will flourish, though. If you want your piece of an industry that’s worth an estimated 116 billion globally, optimizing your SaaS conversion funnel most become a priority. Your conversion funnel describes the steps your prospective customers take to reach a buying decision. Narrowing the conversion funnel and pushing prospects through faster can result in higher profits. Do to so, you must learn how to nurture your leads and prospects. Let’s look at some of the most…

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Optimizing Your SaaS Conversion Funnel (+ Example)

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Optimizing Your SaaS Conversion Funnel (Guide)

saas conversion funnel

The average company used 16 SaaS apps in 2017. That’s a 33 percent increase from the year before. That doesn’t mean your SaaS business will flourish, though. If you want your piece of an industry that’s worth an estimated 116 billion globally, optimizing your SaaS conversion funnel most become a priority. Your conversion funnel describes the steps your prospective customers take to reach a buying decision. Narrowing the conversion funnel and pushing prospects through faster can result in higher profits. Do to so, you must learn how to nurture your leads and prospects. Let’s look at some of the most…

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Optimizing Your SaaS Conversion Funnel (Guide)

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The 13 Most Effective Ways to Increase your Conversion Rate

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The average conversion rate for a Facebook Ad is 9.1 percent. Website conversion rates, though, lag at an average of just 2.35 percent. The data varies by industry. On Facebook, for instance, fitness ads top the charts at nearly 15 percent. You might be surprised to learn that B2B ads convert at an impressive 10.63 percent. But what if you don’t want to spend hundreds or thousands of dollars on Facebook Ads? You’d rather increase conversion rate on your own website through organic marketing. That’s certainly possible. I’ve done it myself. But you need some information before you can start…

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The 13 Most Effective Ways to Increase your Conversion Rate

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A Step-by-Step Guide to Creating the Best Call to Action for Conversions

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Fewer than 25 percent of businesses express satisfaction with their conversion rates. That’s pretty depressing. Conversion rate optimization (CRO) doesn’t improve your conversion rates overnight, but it sets you up for success. Part of CRO involves optimizing your calls to action for conversions. How is the best call to action for conversions? There’s no single call-to-action formula that can magically convince most of your leads to convert, but if you’re willing to get to know your audience, experience with different CTAs, and test variations, you’ll get closer to the conversion rates you want. We’ll be covering lots of information, so…

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A Step-by-Step Guide to Creating the Best Call to Action for Conversions

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How to Create and Optimize an Effective Exit Popup

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What if you could boost email signups by 1,375 percent (or more)? And what if I told you that the secret to those kinds of results lies in something as simple as an exit popup? Craft blogger Nikki McGonigal used to just have an email signup form in her website’s sidebar. Then she added an exit popup. Her conversion rate increased by more than 1,300 percent. Before you dismiss her results as industry related or as an aberration, you should know that businesses in just about every industry use exit popups. How do you get results from exit popups? I’m going…

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How to Create and Optimize an Effective Exit Popup

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How Mobile Optimization Can Affect your Conversions in 2018

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For a long time, responsive design dominated the web as the format of choice for business and personal sites. Now, however, mobile optimization has begun to gain credence as a potentially preferable strategy. Mobile optimization refers to optimizing a website specifically for mobile devices. Instead of simply compressing and slightly rearranging the content on the screen, you design the entire experience for smaller screens. You’ve probably heard the term “mobile-friendly.” It’s a bit outdated, so even though it sounds like a good thing, it’s not enough. People are using their mobile devices more and more, as I’ll explain in a…

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How Mobile Optimization Can Affect your Conversions in 2018

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How to Convert Website Visitors into Customers (9 Effective Ways)

Figuring out how to convert website visitors into customers requires not only strategy, but extensive testing. You can learn from others what worked for them, but your website audience is unique. That’s probably why you’re reading this article. You want to know the best place to start. Then, you can test different solutions to increase your conversion rate. I’m a big fan of growth hacking. In other words, my goal is always to get the biggest possible results in the shortest possible time frame. That requires aggressive marketing and strategic application of data. You might take a different approach. Whatever…

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How to Convert Website Visitors into Customers (9 Effective Ways)

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The Best Customer Acquisition Techniques You Need to Start Testing

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Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have to understand your customers’ buyers journeys and how they make the decision to buy (or to not buy). You might have heard that old adage about how much less expensive it is to retain customers than to acquire them. In fact, it’s about five times less expensive. That statistic sounds powerful, but it leaves an important element out of the equation. To retain customers, you first must acquire them. If you already have 10 million…

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The Best Customer Acquisition Techniques You Need to Start Testing

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15 High-Converting Lead Magnet Examples and Ideas

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Generating good lead magnet ideas can become a long process. Simply throwing together an e-book or whitepaper just because other businesses do it would be a mistake. High-converting lead magnet ideas offer so much value that your target audience can’t say no. The more you refine your lead magnet, the more qualified your leads become because you’re offering exactly what those leads need at the exact right time. Lead magnets can work for nearly all audiences, including those of B2B and B2C businesses. They’re powerful because they open the door to further communication between the business and the lead. But…

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15 High-Converting Lead Magnet Examples and Ideas

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A Complete Guide to High-Converting Lead Magnet

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Generating good lead magnet ideas can become a long process. Simply throwing together an e-book or whitepaper just because other businesses do it would be a mistake. High-converting lead magnet ideas offer so much value that your target audience can’t say no. The more you refine your lead magnet, the more qualified your leads become because you’re offering exactly what those leads need at the exact right time. Lead magnets can work for nearly all audiences, including those of B2B and B2C businesses. They’re powerful because they open the door to further communication between the business and the lead. But…

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A Complete Guide to High-Converting Lead Magnet