All posts by Neil Patel

15 Tips to Optimize Your CTA Buttons for Conversion

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If you had to pack all your conversion wisdom and power into one tiny space, it would be the call-to-action button. It’s amazing how a single button can make or break an online business. I believe there’s no such thing as a successful marketing effort unless there’s a successful CTA. That’s why I’ve spent a lot of time and money making sure that my call-to-action buttons are as optimized as possible. I’ve co-founded two businesses and helped thousands of entrepreneurs, so I know how important conversions are. And more importantly, I know how the call-to-action button plays into that success….

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15 Tips to Optimize Your CTA Buttons for Conversion

The 9 Best Free Keyword Research Tools for Startups

Many startups begin with an idea but lack deep financial resources. As a result, they’re often reluctant to spend money on anything that isn’t absolutely necessary. If there’s a way to accomplish a task for free, they’ll find it. If this sounds like your approach, you’re probably reluctant to spend a dime on something as basic as keyword research. While there are plenty of tools that offer advanced features and functionality, the essential keyword research process is fairly simple. And if you’re just looking for the basics, it’s possible to find keywords without spending a cent. This still holds true…

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The 9 Best Free Keyword Research Tools for Startups

The Definitive List of Content Promotion Techniques

without promotion something terrible happens

You may have heard it — that Google Analytics ruined marketing. “Really?” you’re thinking. “But I use GA every day to check metrics, KPIs, and growth!” TechCrunch’s article, “How Google Analytics ruined marketing” is what touched off the firestorm of controversy. In the article, Samuel Scott lays out what he sees as the failure of focusing too much on digital and data metrics at the expense of traditional methods and their ROI. When measuring the success of a content marketing campaign, the ROI is more determined by the reach of the message than the direct numbers. People don’t view a…

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The Definitive List of Content Promotion Techniques

8 Ways To Consistently Create Remarkable Content

remarkable content

If you’re doing any type of content marketing, then you know how difficult it is to consistently produce great content. I’ve faced this issue many times myself. I often feel like there’s a certain amount of creativity in me, and when it‘s gone, then it’s gone. It’s the brick-wall feeling. Sometimes you’re faced with writer’s block while on other occasions you struggle with transforming a mundane subject into something extraordinary. Add to that the fact that you’re faced with deadlines and competing priorities and the challenge becomes a stress point. One that you’d like to see disappear. Fortunately, it’s not…

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8 Ways To Consistently Create Remarkable Content

The Psychology Behind a Perfectly Formatted Email Newsletter

perfectly formatted email

Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today. What about Snapchat? What about Instagram stories? What about virtual reality? What about influencer marketing? What about Facebook groups? Nope, sorry. Those platforms are new, sexy, fun, innovative, and yes, they are somewhat effective. But if you want to talk raw power and cold, hard conversions, it’s email, folks. When you consider the time, effort, cost, ROI, and all the other factors that go into considering a marketing channel, email comes out on top. “But…

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5 Psychology Discoveries That Reveal What Makes Online Shoppers Convert on an Ecommerce Page

psych-brain

While the stats and analytics data involved in conversion rate optimization (CRO) clearly shows it’s a scientific and objective process, the system of turning visitors into actual buyers is also an art. To be specific, human psychology plays a crucial role behind motivating people to trust you with their hard-earned money. This, however, doesn’t mean you should choose one approach over the other. Why should you, when you can have the best of both worlds? I tend to spend a lot of time diving into the minds of my customers — learning what makes them tick, and understanding what motivates…

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5 Psychology Discoveries That Reveal What Makes Online Shoppers Convert on an Ecommerce Page

What You Should Do Right Now to Avoid Stressing Out for the Holiday E-commerce Explosion

santa chllin

Every year it feels like TV and radio stations, retailers and other businesses start the “holiday season” talk earlier and earlier. Some people complain. Some people love it. I’m usually thinking about other things — like how to stay sane. You see, online retailers (which many of my clients are) are basically going berserk during the months of November and December. Ever heard of Black Friday? Cyber Monday? E-commerce booms as the holidays near, especially among women and Millennials. Taking advantage of these search trends takes preparation, grit, timing, and even a little bit of luck. I’m not promising an…

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What You Should Do Right Now to Avoid Stressing Out for the Holiday E-commerce Explosion

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What Does A Trustworthy News Article Really Look Like? 16 Pro Tips

It may seem demoralizing to spend hours writing a trustworthy article, only to have the latest abomination from Buzzle or ListVerse outrank you. Don’t panic about this. Time is on your side. What do I mean by this? Google and Bing have made it a priority to highlight more timely news articles at the expense of content mills and tabloids. Search engines have the ability to read articles in a human-like way and determine their finer qualities. Human editors also play an important part in filtering out untrustworthy sites from truly valuable resources of information. In addition to search engines…

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What Does A Trustworthy News Article Really Look Like? 16 Pro Tips