2013. Google called it “a year of transformation.” Mashable declared it “the year of responsive web design.” And then there was Google Enhanced Campaigns, which was mandated across all AdWords campaigns back in July. If you weren’t ready for mobile, well, it didn’t matter, because it happened.
With smartphone sales expected to reach 1.81 billion…and double by 2015…compelling, intelligent, and integrated digital campaigns, and thus experiences, will be mandatory.
We’ve been preaching brilliant post-click marketing since 2007. But this year, highly relevant, smart, user-centered creative really took a front seat that will carry through 2014 and beyond.
So, to wrap up the year with a nice bow, we wanted to share our “Best of 2013″ — a collection of blog posts designed to inspire better digital experiences and help you provide more value (and conversions) in the new year.
Nine of our favorite best practices for designing stellar responsive landing pages. You can use these with or without a platform to ensure you are building landing pages that not only respond, but convert! Learn how to put the right content in the right place on the page for every user.
Humans click your ads and land on your pages. Seems obvious, but in our haste to put up an experience with the perfect layout, content & offer, we often forget to think about the human behind the click. Learn how to use user segmentation (aka conversion paths) for a better digital experience.
Sure, you’ve used landing pages to ‘gate’ high value content such as white papers or ebooks, but there more creative ways to up-sell and cross-sell content to convert your audience’s attention into business results. Discover nine ideas for innovative ways to drive more leads from your content marketing.
Content marketing, landing pages and testing…these are three of our favorite things! Download these infographics.
Read our 2013 holiday blog post series — ionians cover best practices for testing, responsive design, user segmentation, marketing apps & more! Read the series.
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