No drummers drumming, or even a partridge in a pear tree here, just 12 of the very best tips and tricks for creating and testing digital experiences that generate leads, enhance brands and drives sales this holiday season.
From the basics of message match to progressive conversion strategy, we’re sharing 12 of our favorite posts from holidays past.
1. Santa Approved Landing Pages – Have You Been Naughty or Nice?
This year, make sure you’re on Santa’s (and your visitors) nice list to ensure your stockings are full of qualified leads with these quick, best-behavior tips.
2. A Very Merry Message Match
Message match is an important best practice to implement on your landing page campaigns. Promise something in your headline or ad? Make sure that’s what your viewer sees when they click on your link! This is one place that people do NOT want surprises, even during the holidays.
3. Ring in the New Year with Social Sign On
Eight in 10 consumers would prefer to login to sites using a social identity, versus traditional account creation. Given these numbers, will you be ringing in the new year with social sign on?
4. Get in the Spirit of A/B Testing
The results received from drastic A/B testing (followed by iteration) can be extremely powerful, just like the holiday spirit that comes over us this time of year. A great New Year’s resolution? Commit to testing radical new ideas, destroy all assumptions, and never stop learning!
5. Directional Cues to Sway and Seduce this Holiday Season
As we close out 2013 and move into a brand new year, what fun and creative ways can you seduce your audience to convert on your landing pages? Will you be testing implicit and explicit directional cues?
6. A Very Mobile New Year
Users are savvy and expect single touch interaction, easy calls to action and checkout experiences. App-like experiences, that are tightly message matched to your ad, and load as fast as Santa’s sleigh, are the way to go to ensure engagement from your users, and of course, conversions.
7. Resolve to be R.E.A.D.Y
Use the guidelines of the R.E.A.D.Y framework when creating your digital experiences and you will be able to produce highly relevant pages that are engaging, authoritative, directional and that yield optimal.
8. All I Want for Christmas is a Clear CTA
Wait, what? Your goal for the page is to get viewers to click your call to action? Sorry, I got distracted by all the other toys…
9. Santa Claus is Coming to Town With Dynamic Keyword Targeting
Yes, you can create unique landing pages for each keyword with very little effort on your part. Dynamic keyword targeting is as close to “magic” as you’re going to get!
10. Interactive Content: Best Gift Under the Tree This Year
Four things to consider as you get ready to give and receive the “gift” of interactive content.
11. Joy to the Progressive Conversion!
As we move into the new year, think progressive. Remember how important it is to give all visitors a good experience, because today’s non-converter may be tomorrow’s conversion win.
12. Thank Your Visitors Ever Day of the Year
Three quick tips for creating a valuable and thankful post-conversion experience on your landing pages.
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Originally posted here:
12 Holiday Landing Page Tips