The Small Nuances of Form Optimization That You Must Get Right

You’ve covered the basics: your website is setup, complete with a contact form, registration field, and payment integration. Your company’s marketing strategy is up and running, and the traffic is flowing in. So why is your conversion rate so low? Why aren’t people taking the actions that you would expect? Make sure that you not […]

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The Small Nuances of Form Optimization That You Must Get Right

Don’t Leave Me: How To Optimize Exit-Intent Popups

I love exit-intent popups. I know, I know. They get a lot of hate. People complain about how annoying or irritating they are. But here’s the thing – they work! We already know that attention spans are low. People land on your site, browse around for a bit or read a blog article, and then […]

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Don’t Leave Me: How To Optimize Exit-Intent Popups

Desktop Wallpaper Calendars: December 2015

Since seven years, our monthly desktop wallpapers post is a Smashing favorite that wouldn’t be possible without the tireless efforts of designers and artists from across the globe. Each month, we challenge you, the design community, to get your creative juices flowing and produce some interesting and inspiring desktop wallpapers. And well, we are very thankful to everyone who tickles their creativity and contributes to this challenge every month.

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Desktop Wallpaper Calendars: December 2015

P Vs. NP: The Assumption That Runs The Internet

Let’s get a few things out of the way first. This isn’t your regular Smashing Magazine article. It’s not a “how to“; it won’t show you how to build a better menu or improve your project tomorrow. This article shows you how a core problem in computer science works and why we’re all pretending we know something for certain when we really have no idea.
You’re looking at Smashing Magazine right now because you’re standing on the shoulders of a giant assumption called “P versus NP”.

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P Vs. NP: The Assumption That Runs The Internet

Web Development Reading List #114

What’s going on in the industry? What new techniques have emerged recently? What insights, tools, tips and tricks is the web design community talking about? Anselm Hannemann is collecting everything that popped up over the last week in his web development reading list so that you don’t miss out on anything. The result is a carefully curated list of articles and resources that are worth taking a closer look at.

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Web Development Reading List #114

23 Conversion-Boosting WordPress Plugins

WordPress rules the web. The latest stats show that: 25% of the top 10 million sites by Alexa rank use WordPress every 74 seconds a new site within that group starts using WordPress 48% of all content management systems tracked by BuiltWith use WordPress (W3Techs puts the figure at 58.7%) That means if you’re talking […]

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23 Conversion-Boosting WordPress Plugins

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Web Development Reading List #114: Black Friday, UI Stack, Accessible Web Apps


“Black Friday” has many explanations and various historical reasons. Besides that, every year it leads to people buying things just because retailers give huge discounts. But do you really need more? If you wouldn’t have bought something at its full price, you probably don’t need it at all.

The User Interface Stack

In a world where most of us have many things in their home untouched for months or years, we should focus on what is important. It’s not having the newest products, using the latest tools, using the latest cool startup service. It’s about helping other people, sharing real experiences and stories with your friends. Thank them and yourself this year without a bought gift.

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Web Development Reading List #114: Black Friday, UI Stack, Accessible Web Apps

Lessons Learned After Shutting My Startup, Following A Six-Year Struggle


On 12 January 2015, Getwear, an integrated custom jeans company, processed its last order. After that, the company shut down. Despite coming up with a unique custom production process and outstanding jeans, we didn’t achieve much success. Several months — and a lot of discussion and dissection — later, I figured out why.

Lessons Learned After Shutting My Startup, Following A Six-Year Struggle

It all started back in 2009, when I was finishing my marketing studies in Italy. I read a well-known article by Tim O’Reilly, “What Is Web 2.0,” and was stunned by an idea of bringing the concept to the world of “real” objects, through mass customization. Enabling users to make their own products should have transferred the power to make design decisions from the hands of the few to the hands of the people — or so I thought.

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Lessons Learned After Shutting My Startup, Following A Six-Year Struggle

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Technical SEO – Fundamental Principles

Ask ten people what SEO is, and you’re likely to get ten different answers. Given the industry’s unsavoury past, this is hardly surprising. Keyword stuffing, gateway pages, and comment spam earned the first search engine optimizers a deservedly poor reputation within the web community. Snake oil salesmen continue to peddle these harmful techniques to unsuspecting website owners today, perpetuating the myth that optimizing your website for Google or Bing is an inherently nefarious practice.

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Technical SEO – Fundamental Principles

3 Ways To Make Your Hero Shot Convert Better

Your hero shot is indisputably the most valuable piece of real estate on your website. It’s the only thing you are GUARANTEED your visitors will see. If you’re not completely sure what a hero shot is, click a link and then take a screenshot the moment you arrive. That’s the hero shot. Here is Crazy […]

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3 Ways To Make Your Hero Shot Convert Better