Why Tailoring Copy for Segments Isn’t Enough

It’s something most marketers don’t really pay attention to. Sure you know the different stages of awareness and how your prospect progresses from attention through to action. And sure, you know that there’s different expectations at each stage requiring a slightly different tact and approach. But how thoroughly do you personalize your messaging for the […]

The post Why Tailoring Copy for Segments Isn’t Enough appeared first on The Daily Egg.

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Why Tailoring Copy for Segments Isn’t Enough

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