The Easy as Pie Guide to Installing Google Tag Manager

I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of different types of code on a site in order to track the metrics you need. Before GTM, putting tracking code on your site was a messy, risky business. Whoever was in charge of the website backend had to handle implementation, and there was no guarantee that you would get it right the first time. (I still have nightmares about how a failed copy and paste of tracking code broke my site.) You also couldn’t be…

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The Easy as Pie Guide to Installing Google Tag Manager

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