7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse

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Instagram and ecommerce are logical bedfellows. The brand-audience engagement rates here outperform all of the mainstream social channels, while the visual elegance of Instagram posts are perfect for showcasing people enjoying beautiful products in the wild. It’s lifestyle marketing but without the phoniness of high-concept production shoots – just compelling, evocative imagery wrapped up in authentic social proof. What else could an ecommerce marketer ask for? Image Source So when it comes to branding and engagement, ecommerce marketers have it great on Instagram. Providing audience members with seamless opportunities to make purchases, however, is another story. Researchers have estimated that…

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7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse

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