Why Your B2B Needs Account Based Content Marketing & How You Should Do It

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Content Marketing Institute’s 2017 report stated that over 60% of B2B marketers saw more success from their content marketing efforts this past year. What does this mean? It means – as so many of us have stated before – that Content is King. When it comes to digital marketing, there is truly no better way to convey value and transparent authority to your users. However, even if the majority of B2B search marketers are reporting strong growth stats, there is still a large discrepancy between how our content performs in theory and how it performs in reality. Ironically, content marketing…

The post Why Your B2B Needs Account Based Content Marketing & How You Should Do It appeared first on The Daily Egg.

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Why Your B2B Needs Account Based Content Marketing & How You Should Do It

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