Redefining Hick’s Law

Hick’s Law has always been a popular reference point for designers. You’ll find it cited in the endless lists of basic laws and principles that all designers should be familiar with. Given our assumed comfort level with this design cornerstone, I am surprised to see so many people getting it wrong.
Further reading on Smashing: Infinite Scrolling: Let’s Get To The Bottom Of This 6 Design Principles To Evaluate Your Product How To Change User Behavior With UX Design And Psychology Improving Reviews And Testimonials Using Science-Based Design Get the Scrolling Right Advanced Navigation With Two Independent Columns Takeaways From Mobile Web Behavior How I Built The One Page Scroll Plugin What we think we understand about Hick’s Law as it pertains to Web design is oversimplified and incomplete.

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Redefining Hick’s Law

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