Corporate Web design has certain elements designed to attract customers. One of those elements is the introduction. The page or website introduction does what you would think: it introduces the website or page to the user and entices them to visit more of the website.
Using an introduction has several benefits. The first is that introductions can coax the user further into the website. If the introduction is colorful, well-designed and has a good title, the user will be interested in the rest of the content.