If you had to pack all your conversion wisdom and power into one tiny space, it would be the call-to-action button. It’s amazing how a single button can make or break an online business. I believe there’s no such thing as a successful marketing effort unless there’s a successful CTA. That’s why I’ve spent a lot of time and money making sure that my call-to-action buttons are as optimized as possible. I’ve co-founded two businesses and helped thousands of entrepreneurs, so I know how important conversions are. And more importantly, I know how the call-to-action button plays into that success….
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