Among SaaS marketers, it’s common knowledge that upsells are the Holy Grail. Statistics tell the story. Upselling is 20 times more effective than cross-selling. Marketing Metrics states that upselling an existing customer is 50% more likely to succeed than selling to a new prospect. The sheer beauty of your existing customers spending more money with […]
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How Not To Suck At SaaS Upsells
When it comes time to promote your blog post, I recommend doing everything in your power to do so. Share it, tweet it, promote it, like it, talk about it, comment about it, and put it on every social network you possibly can. At the same time, we can’t rely on social media as the […]
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How to Increase Blog Traffic Without Using Social Media
Brand evangelism isn’t a new marketing technique, but it has evolved quite a bit over the last few years. Most people who hear about “brand evangelism” probably think of someone famous like Guy Kawasaki. But is brand evangelism something that only big brands can do? What about your brand? If you’re a struggling startup, can […]
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How to Use a Brand Evangelist to Skyrocket Your Sales
Marketers use the word “free” so often that it has nearly lost its power. Free is a word that has enormous psychological appeal. But when it’s overused or used incorrectly, it can ruin your marketing efforts. Here’s how to use the word free for conversion power, marketing advantage, and increased revenue. And not look like […]
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How to Use the Word “Free” in Your Marketing Without Losing Credibility
Reddit has been around for a decade, and it has a cult following. Insiders think it’s the greatest thing since Star Wars. Outsiders, on the other hand don’t quite get it. That’s understandable. How comfortable were you with any social media platform before you got hooked? Chances are, Twitter was a bit of a mystery […]
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How To Tap Into The Reddit Community
Sadly, a lot of conversion optimizers are wasting their time. They spend valuable resources on conversion optimization strategies that don’t get results. In the worst case, their efforts aren’t simply fruitless; they are actually giving them negative results! As much as I love to sing the praises of digital marketing, growth hacking, and conversion optimization, […]
The post You’re Wasting Your Time on These 3 Conversion Strategies appeared first on The Daily Egg.
You’re Wasting Your Time on These 3 Conversion Strategies
Sometimes, all your conversion optimization needs is a swift kick in the pants. CRO can easily devolve into a bean-counting, test-running, data-crunching road to nowhere. What it needs is a strong dose of strategy, structure, alignment, and revenue-focused goals. Consider this article your swift kick in the pants — in the gentlest way possible, of […]
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The 3-Step Conversion Funnel That Will Revolutionize Your Conversion Optimization
We conversion optimizers are in love with data. So much in love that it can skew our strategy or mislead us into thinking we don’t need one. Data serves a purpose. All those statistics, analytics, reports, and numbers are intended to drive at something deeper and more enduring, which, in turn, enables the holistic optimization […]
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How Data Can Ruin Your Conversion Optimization Strategy
Conversion optimization can be confusing. Ideally, we optimize based on data — the cold, objective truths of split testing. Realistically, we operate on hunches, heuristics, and paradigms. Though some of these hunches might be correct, others could be skewed. I’ve been optimizing my websites before conversion optimization was a thing. Every time that I get […]
The post Neil Patel’s 5 Surprising Conversion Rate Optimization Discoveries appeared first on The Daily Egg.
Neil Patel’s 5 Surprising Conversion Rate Optimization Discoveries
Ah, split testing. We love it. We swear by it. We do it. We tell other people to do it. We learn from it. We read case studies about it. And sometimes, we completely blow it. A/B testing is not quite as easy as buying some software, making some changes, and running a test. If […]
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7 Laws of Split Testing That Most People Completely Ignore