Tag Archives: product

Building An Effective ‘Coming Soon’ Page For Your Product

I recently had to design a couple of teaser pages for a client and a personal project, and this led me to think about what exactly makes for a good teaser page — or to be more precise a “coming soon” page that companies often put up before they’re ready to launch their product. After careful research and many scientific tests in the brand new field of teaserology, I’ve developed a patented Teaser Effectiveness Analysis Matrix™, consisting of four elements.

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Building An Effective ‘Coming Soon’ Page For Your Product

Smashing Book 2: Why We Love It And Why You’ll Love It, Too

Two and a half months ago, the Smashing Book 2 was released. For us, a small independent publisher, it was a big deal, because this ambitious project on which we had been working since July 2010 was also very important for Smashing Magazine. We spent a tremendous amount of time and effort on the little and big details of the book. It was very important for us to get it right this time: to create an outstanding, high-quality book and provide outstanding, high-quality service to our readers.

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Smashing Book 2: Why We Love It And Why You’ll Love It, Too

Designing For Start-Ups: How To Deliver The Message Across

Start-up organizations provide an extraordinary example of chaos organized into manageable chunks. Perhaps more than anyone else, the individuals who comprise a start-up team are required to understand their team’s goals across a variety of disciplines — research, marketing, design, development, architecture, etc. — as well as their own responsibility to move the company’s overarching objective forward. Entrepreneurs must choose the direction, designers must think through the options, and developers must cull a functional product or service, all while giving feedback to and receiving it from their colleagues.

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Designing For Start-Ups: How To Deliver The Message Across

Showcase of Beautiful (or Creative) E-Commerce Websites

Designers are constantly striving to create eye-catching designs without losing the usability features that add significant importance to the experience of online shopping. Today’s showcase presents a variety of websites with elegant design solutions and innovative design techniques. We have analyzed the designs and now discuss their advantages and disadvantages in this review. [Updated March/15/2017]
We also suggest improvements and further ideas that could help improve shopping experience on these sites.

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Showcase of Beautiful (or Creative) E-Commerce Websites

How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Since the beginning of time, people have exploited the human desire to sin so that they could achieve their goals. Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product.
Further Reading on SmashingMag: Better Product Pages How To Engage Customers In Your E-Commerce Website Giving Your Product A Soul In this article we’ll show examples of how successful companies exploit the tendency to conduct all the famous Seven Deadly Sins, and in turn generate momentum with their website visitors.

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How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Billboard Web Design: How To Win Your Audience’s Attention

Let’s say you’re driving down the freeway at 65mph and you see the roadside plastered with advertising posters on both sides. Some small, some large, all meant in some measure to cause you to remember a brand or identity, to keep that company name in your mind. The more saturated the roadside becomes with advertisements, the more the brand has to be distinctively creative, unique and memorable.
Generally, the eye-catching ads are mostly the ones with witty taglines that are easy and fun to remember.

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Billboard Web Design: How To Win Your Audience’s Attention

Users Are Not Idiots

Websites are designed to be used by people of varying backgrounds, educations and technical levels. One of the challenges we face when designing for the Web is finding a way to create sites and applications that can be accessed by a widely disparate audience while avoiding the pitfall of sacrificing the quality of our work to cater to the dreaded ‘lowest common denominator.’
Further Reading on SmashingMag: What You Need To Know About Anticipatory Design Improving Customer Service with UX Improving Customer Service with UX – Idiots & Drama Queens How To Successfully Educate Your Clients On Web Development Giving Users Some Credit Even though it happens to me with some frequency, being told by a client that one of the requirements for their project is that it must be ‘idiot proof’ never fails to give me pause.

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Users Are Not Idiots

Add Music To Your Workflow To Improve Results

Almost all of us listen to music. We listen at home, while working, on the subway, while driving, while running. Yet many of us don’t think of music as much more than entertainment. Did you know that you can use music as a tool? With the right music, you can increase effectiveness, create better stuff more easily, get into your creative zone quickly and kick-start a productive day. Add music to your workflow for better results.

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Add Music To Your Workflow To Improve Results

Why Design By Committee Should Die

No matter where you go in the known universe, there is design-by-committee. It has become a pecking order of disaster for the society that used to pride itself on being a mover and shaker and that allowed its mavericks and dreamers to innovate their way to success.
In a business climate fueled by fear and the “Peter Principle,” as it is today, a decision not made is a tragedy averted.

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Why Design By Committee Should Die

Download a Free Magento Theme: HelloWired

Magento, an open source e-commerce web application, is often a good choice for an e-commerce website. The system is quite powerful and the community around the product is strong, making Magento one of the first options to consider when choosing an engine for your online shop.
In this post we present our first Magento-release: a simple and beautiful HelloWired Magento Theme, designed by HelloThemes and released especially for Smashing Magazine and its readers.

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Download a Free Magento Theme: HelloWired