Tag Archives: product

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You’re Pricing It Wrong: Software Pricing Demystified

Pricing your own product is always a tricky proposition, and the more critical the price is to your product’s success, the more difficult it is to set. It’s easy to look at another product and say how much you would be willing to pay for it, but how can you know how much people would be willing to pay for yours?
There are no absolute truths or perfect formulas for finding the best price, assuming that the “best price” even exists.

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You’re Pricing It Wrong: Software Pricing Demystified

Improving The Online Shopping Experience, Part 2: Guiding Customers Through The Buying Process

Part 1 of “Improving the Online Shopping Experience” focused on the upper part of the purchase funnel and on ways to get customers to your website and to find your products. Today, we move down the funnel, looking at ways to enable customers to make the decision to buy and to guide them through the check-out process.

Ways to improve the online shopping experience and to reduce the drop in the purchase funnel.

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Improving The Online Shopping Experience, Part 2: Guiding Customers Through The Buying Process

Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products

Amazon turned sweet sixteen this year, and, by extension, so did online shopping as we know it. As online shopping has grown over the past 16 years, so have user needs and expectations related to the online shopping experience. Setting up shop online is easy, but creating an experience that satisfies target users is a different story altogether.
In the traditional journey of a purchase, commonly depicted as a funnel, a business loses potential customers as they move closer to the purchasing stage.

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Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products

5 Interaction Design Tactics For Visual Designers

Anyone designing Web-based properties today requires a basic understanding of interaction design principles. Even if your training is not formally in human-computer interaction, user experience design or human factors, knowing the fundamentals of these disciplines greatly enhances the chances of your design’s success. This is especially true for visual designers. Many visual designers are formally trained in art school and informally trained at interactive agencies.
While these institutions focus on designing communications, neither typically provides a strong interaction design foundation.

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5 Interaction Design Tactics For Visual Designers

Breaking The Rules: A UX Case Study

I read a lot of design articles about best practices for improving the flow of sign-up forms. Most of these articles offer great advice, such as minimizing the number of steps, asking for as little information up front as possible, and providing clear feedback on the status of the user’s data.
If you’re creating a sign-up form, you could do worse than to follow all of these guidelines. On the other hand, you could do a lot better.

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Breaking The Rules: A UX Case Study

How To Design For Android

For designers, Android is the elephant in the room when it comes to app design. As much as designers would like to think it’s an iOS world in which all anyones cares about are iPhones, iPads and the App Store, nobody can ignore that Android currently has the majority of smartphone market share and that it is being used on everything from tablets to e-readers. In short, the Google Android platform is quickly becoming ubiquitous, and brands are starting to notice.

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How To Design For Android

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5 Copywriting Errors That Can Ruin A Company’s Website

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words.
If a new website is going to hit all the right notes, its content must be just as well crafted as its design and programming. However, as you might imagine, there are many ways to go wrong with content in a Web development project.

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5 Copywriting Errors That Can Ruin A Company’s Website

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Building An Effective ‘Coming Soon’ Page For Your Product

I recently had to design a couple of teaser pages for a client and a personal project, and this led me to think about what exactly makes for a good teaser page — or to be more precise a “coming soon” page that companies often put up before they’re ready to launch their product. After careful research and many scientific tests in the brand new field of teaserology, I’ve developed a patented Teaser Effectiveness Analysis Matrix™, consisting of four elements.

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Building An Effective ‘Coming Soon’ Page For Your Product

Smashing Book 2: Why We Love It And Why You’ll Love It, Too

Two and a half months ago, the Smashing Book 2 was released. For us, a small independent publisher, it was a big deal, because this ambitious project on which we had been working since July 2010 was also very important for Smashing Magazine. We spent a tremendous amount of time and effort on the little and big details of the book. It was very important for us to get it right this time: to create an outstanding, high-quality book and provide outstanding, high-quality service to our readers.

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Smashing Book 2: Why We Love It And Why You’ll Love It, Too

Designing For Start-Ups: How To Deliver The Message Across

Start-up organizations provide an extraordinary example of chaos organized into manageable chunks. Perhaps more than anyone else, the individuals who comprise a start-up team are required to understand their team’s goals across a variety of disciplines — research, marketing, design, development, architecture, etc. — as well as their own responsibility to move the company’s overarching objective forward. Entrepreneurs must choose the direction, designers must think through the options, and developers must cull a functional product or service, all while giving feedback to and receiving it from their colleagues.

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Designing For Start-Ups: How To Deliver The Message Across