All posts by Todays Eggspert

How to NOT Distract, Destroy and Decimate Your Google Shopping Traffic

Google Shopping is taking off like a rocket ship. Consumers love the visually based Product Listing Ads, especially on mobile. Retailers are also taking note, spent big on the channel in 2015. That spending paid off: Research showed that Google Shopping Product Listing Ads (PLAs) drove 15% of retailers’ sitewide revenue during Holiday 2015, up from 9.6% in 2014. It’s safe to say that competition in Google Shopping is sure to continue heating up — especially now that Google Shopping ads dominate the right-hand side of the desktop SERP (pictured): So the time is now for Google Shopping users to…

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How to NOT Distract, Destroy and Decimate Your Google Shopping Traffic

8 Steps For Building A Profitable Google AdWords Display Campaign

There is a misconception about the Google AdWords Display Network. Many believe it is only for big businesses running large-scale branding campaigns (think Coca-Cola). But that is not true! When display ads are set up and managed correctly, they can be just as effective as search ads in driving direct leads and sales. Let’s take a closer look at this misconception. Branding Vs. Direct Response Advertising First, let’s define the two types of advertising: branding and direct response. The misconception surrounding display advertising (branding) stems from a lack of understanding about these two very different types of advertising. With a…

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8 Steps For Building A Profitable Google AdWords Display Campaign

Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It

Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about a sponsored tweet or Facebook post, than a blaring television commercial. The good news for advertisers is: the general public doesn’t avoid these ads as much as TV ads. The ROI (return on investment) for a social media marketing campaign is a lot higher (on average) than the ROI on a print or TV campaign. The goal is to blend into the news feed with something interesting and personalized to your target audience that makes the individual stop…

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Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It

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8 Brain Secrets That Will Turbocharge Email Conversions

Scientists and marketers alike have been researching neuromarketing for years – and it’s absolutely fascinating stuff. As people, we’re naturally curious about the secrets that hide within the human mind. And as marketers, we’re always looking for ways to better understand what makes our audiences tick. But our synapses really start firing when we think about how brain science can be applied to email marketing to boost conversion rates. Here are 8 brain science facts complete with tips and examples on how to use them to get better results in the inbox. 1. We Make Snap Judgments In 3 Seconds…

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8 Brain Secrets That Will Turbocharge Email Conversions

An Anti-Cookbook Approach to A/B Testing

When I first started designing experiments to optimize conversion rates at Magoosh Test Prep (the company I work for), I read a bunch of case studies for inspiration, assembled a list of so-called “best practices” that I wanted to try, and naively thought that A/B testing wouldn’t involve any knowledge beyond statistics 101. It took me almost a month to realize that I was terribly wrong … about everything related to A/B testing. Case studies are not helpful unless you truly understand the procedures and motivations behind them. There is rarely any transferable wisdom from one product to another. And…

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An Anti-Cookbook Approach to A/B Testing

Content Marketing vs. Native Advertising: What’s a Better Value?

$21 billion. That’s how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds, marketers could raise the 14th largest military in the world. Alternatively, we could have fun with 840,000 hot air balloons, 150 million puppies, or 210,000 Teslas. You get the idea – we’re spending a lot of dough on content. As outbound marketing tactics lose their edge, it’s no surprise that companies are increasingly investing in inbound strategies like content marketing and native advertising. With more than 840,000 hot air balloons on the line, we decided…

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Content Marketing vs. Native Advertising: What’s a Better Value?

How To Block Google Analytics Spam Traffic With These Tools

Analytics spam was one of the hot analytics topics in 2015 (peaking during the summer of 2015). It seems the topic regained some popularity during November and it appears that the traffic spam problem is not over just yet. Google Trend for Analytics Spam Google created a traffic spam support page, so this means they […]

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How To Block Google Analytics Spam Traffic With These Tools

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The Beginner’s Guide To Twitter Video

Video marketing is becoming an important component for online marketers and it’s growing at a prolific rate. It’s surprising that Twitter only introduced video on their platform last year. As with any new feature, Twitter video is open to change as the company works hard to deliver the best product that they can to their fans. However, for marketers trying to understand how Twitter videos are seen by their following, it can get pretty confusing. How do you upload a video? Can you only use your smartphone? Do my followers even see my video, or do they just see a…

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The Beginner’s Guide To Twitter Video

10 Ways To Drive Up Conversions With Email Work Flows

In an ideal world, you’d be able to reach out personally to every lead. You’d develop a one-to-one relationship as you guide them through your offering. When they were ready to talk about purchase you’d be right there. But there’s no way you can give each lead that level of personal attention right out of […]

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10 Ways To Drive Up Conversions With Email Work Flows

10 Chrome Extensions That Guarantee Better Results On Your Social Media Marketing Efforts

Social media marketing is a great way to get your brand noticed by a larger audience. If done effectively, the results can be astonishing, but it isn’t always easy to do. From balancing client accounts to replying to comments, social media marketers usually have their plates full and tools have a become an integral part […]

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10 Chrome Extensions That Guarantee Better Results On Your Social Media Marketing Efforts