All posts by Todays Eggspert

7 Conversion Optimization Trends to Stay Ahead of the Game

The ever-increasing competition on the web has forced marketers to be more creative in their content marketing endeavors than ever before in order to drive conversions. In fact, conversion optimization has now become a must. According to a Venture Beat survey report, conversion rate optimization is one of the most crucial aspects of modern-day content […]

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7 Conversion Optimization Trends to Stay Ahead of the Game

Why Helping Visitors Abandon Their Carts is Your Biggest Conversion Asset

Actually encouraging people to abandon their carts may seem counterproductive, but in the long run, you could end up earning a lot more money. Research shows that the average shopping cart abandonment rate is at 68.53%, leading to the creation of countless articles on the subject of forcing visitors to hand over the credit card […]

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Why Helping Visitors Abandon Their Carts is Your Biggest Conversion Asset

Infographic: How to Avoid The Most Committed Email Marketing Blunders

Click on the infographic below to view the full size version: Infographic Source Email holds the ability to communicate directly to the consumer and build relationships. It has become such a mature channel that subscribers are now seeking engaging emails that contain both accuracy and relevancy. In such condition, if you commit email marketing blunders, […]

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Infographic: How to Avoid The Most Committed Email Marketing Blunders

5 Subtle Tricks That Inc. 500 Companies Use to Increase Conversion

The fastest-growing companies in the USA are hyper-successful for more than just the obvious reasons, such as that they provide good value. They also make subtle refinements to their websites. These companies, chosen and ranked by Inc. Magazine each year and known as the Inc. 500, use a variety of hardly noticed yet highly impactful […]

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5 Subtle Tricks That Inc. 500 Companies Use to Increase Conversion

The Beginner’s Guide to Facebook Ads

The year 2015 is winding down, but Facebook marketing is still going strong. With 1.49 billion monthly active users, 40 million small business pages, and 2 million active advertisers, Facebook is a big influence in the world of social media marketing. No matter what type of business you have or what your goals are, Facebook […]

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The Beginner’s Guide to Facebook Ads

10 Design Principles That Will Increase Your Email Newsletter Conversions

Seven years ago, Seth Godin introduced a groundbreaking, yet startlingly obvious concept called “permission marketing.” “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Nowhere is this concept more apparent than in email marketing. As a marketer, you make an offer […]

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10 Design Principles That Will Increase Your Email Newsletter Conversions

The Small Nuances of Form Optimization That You Must Get Right

You’ve covered the basics: your website is setup, complete with a contact form, registration field, and payment integration. Your company’s marketing strategy is up and running, and the traffic is flowing in. So why is your conversion rate so low? Why aren’t people taking the actions that you would expect? Make sure that you not […]

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The Small Nuances of Form Optimization That You Must Get Right

Want to Boost Conversions? Get Employees Involved in Content Creation

Your content. You know it has to be the right mix to not only attract visitors, but convert them as well. You may be writing content for your website, newsletter, landing pages, or email campaign and almost immediately you notice that it’s not converting the way you hoped or thought it would. Could it be […]

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Want to Boost Conversions? Get Employees Involved in Content Creation

How The Matrix Taught us to Increase Revenue Despite Ad Blockers

Today’s post is a guest contribution that provides an interesting perspective on website testing from businesses that generate advertising revenue. Remember that scene from the Matrix? Cypher and Agent Smith are having dinner at a restaurant. A fine steak is followed up by an expensive cigar, and Cypher tells Agent Smith that “ignorance is bliss.” […]

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How The Matrix Taught us to Increase Revenue Despite Ad Blockers

How to Use Emotion to Influence Decisions & Increase Conversions

“Emotions have taught mankind to reason.” -Marquis De Vauvenargues Research done in the last 30 years shows that emotions “powerfully, predictably, and pervasively influence decision making” (Lerner et. al.). Recently, neuroscientist Antonio Damasio studied individuals who were damaged in the area of the brain that generated emotions. When asked, these individuals could not make even […]

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How to Use Emotion to Influence Decisions & Increase Conversions