All posts by Todays Eggspert

An Anti-Cookbook Approach to A/B Testing

When I first started designing experiments to optimize conversion rates at Magoosh Test Prep (the company I work for), I read a bunch of case studies for inspiration, assembled a list of so-called “best practices” that I wanted to try, and naively thought that A/B testing wouldn’t involve any knowledge beyond statistics 101. It took me almost a month to realize that I was terribly wrong … about everything related to A/B testing. Case studies are not helpful unless you truly understand the procedures and motivations behind them. There is rarely any transferable wisdom from one product to another. And…

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An Anti-Cookbook Approach to A/B Testing

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Content Marketing vs. Native Advertising: What’s a Better Value?

$21 billion. That’s how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds, marketers could raise the 14th largest military in the world. Alternatively, we could have fun with 840,000 hot air balloons, 150 million puppies, or 210,000 Teslas. You get the idea – we’re spending a lot of dough on content. As outbound marketing tactics lose their edge, it’s no surprise that companies are increasingly investing in inbound strategies like content marketing and native advertising. With more than 840,000 hot air balloons on the line, we decided…

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Content Marketing vs. Native Advertising: What’s a Better Value?

How To Block Google Analytics Spam Traffic With These Tools

Analytics spam was one of the hot analytics topics in 2015 (peaking during the summer of 2015). It seems the topic regained some popularity during November and it appears that the traffic spam problem is not over just yet. Google Trend for Analytics Spam Google created a traffic spam support page, so this means they […]

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How To Block Google Analytics Spam Traffic With These Tools

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The Beginner’s Guide To Twitter Video

Video marketing is becoming an important component for online marketers and it’s growing at a prolific rate. It’s surprising that Twitter only introduced video on their platform last year. As with any new feature, Twitter video is open to change as the company works hard to deliver the best product that they can to their fans. However, for marketers trying to understand how Twitter videos are seen by their following, it can get pretty confusing. How do you upload a video? Can you only use your smartphone? Do my followers even see my video, or do they just see a…

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The Beginner’s Guide To Twitter Video

10 Ways To Drive Up Conversions With Email Work Flows

In an ideal world, you’d be able to reach out personally to every lead. You’d develop a one-to-one relationship as you guide them through your offering. When they were ready to talk about purchase you’d be right there. But there’s no way you can give each lead that level of personal attention right out of […]

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10 Ways To Drive Up Conversions With Email Work Flows

10 Chrome Extensions That Guarantee Better Results On Your Social Media Marketing Efforts

Social media marketing is a great way to get your brand noticed by a larger audience. If done effectively, the results can be astonishing, but it isn’t always easy to do. From balancing client accounts to replying to comments, social media marketers usually have their plates full and tools have a become an integral part […]

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10 Chrome Extensions That Guarantee Better Results On Your Social Media Marketing Efforts

When It Comes To High-Performing Landing Pages, It’s Not Long Or Short. It’s This…

If you’ve worked in the conversion optimization industry for longer than say, fifteen minutes, you’ve almost certainly stumbled across someone making the argument for longer sales pages. Or shorter sales pages. It usually sounds something like this… “People have short attention spans. Who’s going to read something this long?” “Long pages are ugly. What’s with […]

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When It Comes To High-Performing Landing Pages, It’s Not Long Or Short. It’s This…

Email Deliverability Success for Small Business Decoded

Email marketing is one of the strongest weapons small businesses employ to enhance their user base, build brand visibility, and improve ROI. But, how is your business’s reputation holding up? If it’s taking a beating, your mails may be sent to SPAM folders or blocked by ISPs. In this article, we’ll be decoding the success […]

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Email Deliverability Success for Small Business Decoded

How to Drive Traffic With Roundup Posts

Western culture relies heavily on lists. Grocery lists, playlists, bucket lists, to-do lists. These lists are functional as they dictate how and when we’ll do something, and we often rely on them to map out our lives. (This stems from our desire for order and comprehensibility, says Italian philosopher Umberto Eco.) What does this have […]

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How to Drive Traffic With Roundup Posts

How To Market Your Startup On Reddit

I’m going to be honest… Marketing on Reddit is hard. That’s because the Reddit community is extremely good at sniffing out imposters and detecting BS. Even if moderators don’t kick you to the curb, a slew of downvotes and harsh comments from users will. But here’s the good news… If you do provide the community […]

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How To Market Your Startup On Reddit