Why is it that every time a company needs to increase conversions, they immediately start tampering with the product, website, or marketing strategy? We see this the most with SaaS startups. Investors aren’t happy with revenue one month, so everyone stops what they’re doing so they can “optimize the customer journey for increased sales.” This […]
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How to Conversion Rate Optimize Your Management Style
How are you getting your users? Are you trying to squeeze as many people as possible into your free trial? And then hoping they will stick around and become paid users? In many cases, that’s what SaaS companies do. And more often than not, it’s a mistake. A SaaS is a SaaS. It’s more complicated […]
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6 Powerful Ways To Get More People Into Your SaaS Drip Campaigns
There’s a scene in Seinfeld where Kramer dabbles in copywriting. Do you remember it? Jerry’s trying to sell a used van he was guilted into buying from “Fragile Frankie.” So Kramer, being the thoughtful guy he is, offers to write the classified ad for him. KRAMER: “Here we go, yeah. ‘For sale: a big, juicy, […]
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The Cosmo Kramer Guide To Writing Attention-Grabbing Copy
In the world of dating and relationships, it is clear that the word “no” should indeed mean no. But in the world of business, things are more nuanced. While it’s important to respect when customers and prospects say no to an offer on a website, it’s also important to not stop there. Instead, use that […]
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Does “No” Mean “No” in Online Business?
With over 39,600,000 Google search results for the search term “landing page tests”, it’s easy to see how you could get overwhelmed when it comes to improving your conversion rates. And while there’s definitely no shortage of ideas, there’s unfortunately a surplus of regurgitated information that everyone claims to be an expert about. But for […]
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4 Hacks For Conducting Smart Landing Page Tests
Website popups, or site overlays, are a highly contested subject, although it shouldn’t be. With the average website seeing 98% of its traffic bounce, there aren’t many reasons not to use an exit-intent popup. Or you can think of it this way: What ratio of that 98% plan on visiting your site a second time? […]
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How to Convert Bouncing Traffic with Exit-Intent Popups
You already know that limited-time offers are a powerful marketing tool. Consumers have a burning desire to jump on the exclusivity bandwagon and get their hands on something special before they miss out. When HubSpot performed an A/B test using a control page and a limited-time offer page, the limited-time offer outperformed the control by […]
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5 Ways to Get Your Audience to Act on Limited-Time Offers
Seth Godin, upon learning of the term content marketing, once said, “content marketing is the only marketing that’s left.” Of course, he already knew that delivering value to your audience upfront was the best way to generate awareness, build trust, and cultivate an audience (not to mention, sell stuff). As marketers, we know content marketing […]
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7 Side Projects That Became Marketing Engines
We all like to think that we’re logical, that we make decisions based on a series of careful observations and well-considered evaluations. The reality? Nothing could be further from the truth. The human mind is a wonderful, complex, and fascinating thing, but logical it is not. As it turns out, we’re all subject to internal […]
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15 Human Psychology Hacks to Boost Landing Page Conversions
In the past 5 years, the term “infographic” has seen an impeccable rise in trend. Image Source In fact, the popularity of infographics is expected to see an increase of almost 5% by next year, meaning that anyone who isn’t yet riding the infographic bandwagon is bound to fall behind. If you’re reading this, though, […]
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The Anatomy of the Perfect Infographic