All posts by Todays Eggspert

When It Comes To High-Performing Landing Pages, It’s Not Long Or Short. It’s This…

If you’ve worked in the conversion optimization industry for longer than say, fifteen minutes, you’ve almost certainly stumbled across someone making the argument for longer sales pages. Or shorter sales pages. It usually sounds something like this… “People have short attention spans. Who’s going to read something this long?” “Long pages are ugly. What’s with […]

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When It Comes To High-Performing Landing Pages, It’s Not Long Or Short. It’s This…

Email Deliverability Success for Small Business Decoded

Email marketing is one of the strongest weapons small businesses employ to enhance their user base, build brand visibility, and improve ROI. But, how is your business’s reputation holding up? If it’s taking a beating, your mails may be sent to SPAM folders or blocked by ISPs. In this article, we’ll be decoding the success […]

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Email Deliverability Success for Small Business Decoded

How to Drive Traffic With Roundup Posts

Western culture relies heavily on lists. Grocery lists, playlists, bucket lists, to-do lists. These lists are functional as they dictate how and when we’ll do something, and we often rely on them to map out our lives. (This stems from our desire for order and comprehensibility, says Italian philosopher Umberto Eco.) What does this have […]

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How to Drive Traffic With Roundup Posts

How To Market Your Startup On Reddit

I’m going to be honest… Marketing on Reddit is hard. That’s because the Reddit community is extremely good at sniffing out imposters and detecting BS. Even if moderators don’t kick you to the curb, a slew of downvotes and harsh comments from users will. But here’s the good news… If you do provide the community […]

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How To Market Your Startup On Reddit

16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness

We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get. Why? Because writing online is grueling. From idea generation to creating headlines to composing, editing, rewriting, optimizing, and promoting … to all the behind-the-scenes stuff you dread most — like […]

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16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness

The Best Colors For Your Landing Pages And Checkout Process

Ralph Waldo Emerson once wisely observed that nature always wears the colors of the spirit. Your website should do the same. That’s especially true when it comes to your checkout process or landing page. When a visitor lands there, you’re just a few clicks (give or take) away from conversion. At that point, you want […]

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The Best Colors For Your Landing Pages And Checkout Process

How To Reach Out To Influencers So That They Can’t Say No

If you’re a small fish in the massive ocean of online marketers, chances are you probably have a lot of difficulty getting your voice heard. Sometimes it may seem that despite all the effort and time you put into creating “great content”, it never really seems to make an impact. How can you make sure […]

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How To Reach Out To Influencers So That They Can’t Say No

Know Your Enemy: Practical Tips to Prevent Copyright Violation, Duplicate and Plagiarized Content

Plagiarized and duplicate content (as well as copyright breach) are not synonyms, but they do have something in common. They’re shortcuts and are usually a desire to gain profit. So what can these misdeeds entail and how do you avert their negative consequences? Source: educationworld.com Using Copyrighted Visuals to Promote Your Product The number of […]

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Know Your Enemy: Practical Tips to Prevent Copyright Violation, Duplicate and Plagiarized Content

Cold Emails Are Killing Deliverability. Earn Permission Instead!

Cold emails are a necessary evil to many B2B technology businesses. You don’t particularly want to send them – you don’t really want any cold anything – but you have to reach out to new prospects, and unsolicited emails let you get a foot in the door. Except they don’t. While you’re using cold emails […]

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Cold Emails Are Killing Deliverability. Earn Permission Instead!

How To Convince Your Leads To Convert In 8 Smart Steps

Cold leads are prospective customers you haven’t contacted before and are really difficult to convert into buyers. It is a known fact that acquiring new customers is a daunting task, but it doesn’t mean the business needs to stop pursuing these leads after a few rejection. Even though we are strictly against spamming, a little […]

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How To Convince Your Leads To Convert In 8 Smart Steps