Seven years ago, Seth Godin introduced a groundbreaking, yet startlingly obvious concept called “permission marketing.” “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Nowhere is this concept more apparent than in email marketing. As a marketer, you make an offer […]
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10 Design Principles That Will Increase Your Email Newsletter Conversions
You’ve covered the basics: your website is setup, complete with a contact form, registration field, and payment integration. Your company’s marketing strategy is up and running, and the traffic is flowing in. So why is your conversion rate so low? Why aren’t people taking the actions that you would expect? Make sure that you not […]
The post The Small Nuances of Form Optimization That You Must Get Right appeared first on The Daily Egg.
The Small Nuances of Form Optimization That You Must Get Right
Your content. You know it has to be the right mix to not only attract visitors, but convert them as well. You may be writing content for your website, newsletter, landing pages, or email campaign and almost immediately you notice that it’s not converting the way you hoped or thought it would. Could it be […]
The post Want to Boost Conversions? Get Employees Involved in Content Creation appeared first on The Daily Egg.
Want to Boost Conversions? Get Employees Involved in Content Creation
Today’s post is a guest contribution that provides an interesting perspective on website testing from businesses that generate advertising revenue. Remember that scene from the Matrix? Cypher and Agent Smith are having dinner at a restaurant. A fine steak is followed up by an expensive cigar, and Cypher tells Agent Smith that “ignorance is bliss.” […]
The post How The Matrix Taught us to Increase Revenue Despite Ad Blockers appeared first on The Daily Egg.
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How The Matrix Taught us to Increase Revenue Despite Ad Blockers
“Emotions have taught mankind to reason.” -Marquis De Vauvenargues Research done in the last 30 years shows that emotions “powerfully, predictably, and pervasively influence decision making” (Lerner et. al.). Recently, neuroscientist Antonio Damasio studied individuals who were damaged in the area of the brain that generated emotions. When asked, these individuals could not make even […]
The post How to Use Emotion to Influence Decisions & Increase Conversions appeared first on The Daily Egg.
How to Use Emotion to Influence Decisions & Increase Conversions
So you’re running A/B tests like a good marketer should. But when are you declaring a test “done”? Is it when you reach 100 conversions per variation? No. Is it when you hit 95% statistical significance? No. Is it whenever the testing tool tells you? No. All of these are very common misconceptions. Let’s tackle […]
The post When Should You Stop an A/B Test? appeared first on The Daily Egg.
When Should You Stop an A/B Test?
Yay! Your case study is ready to publish. At last. You’ve interviewed your customer for over an hour. You’ve written down their story and carefully proofread the text. Soon the world will hear what a great job you do. But in the back of your mind lurks a nagging fear. Perhaps your case study is […]
The post How to Turn Boring Case Studies into Gripping Stories that Sell appeared first on The Daily Egg.
How to Turn Boring Case Studies into Gripping Stories that Sell
Have you ever poured your heart out into an online survey? Or shared your deepest, innermost feelings while completing a customer satisfaction questionnaire? Probably not. There are loads of awesome qualitative research tools out there. But if you want extremely deep insight about your customers, there’s no substitute for picking up the phone and chatting […]
The post Start Talking! How To Do Customer Interviews That Reveal Priceless Insights appeared first on The Daily Egg.
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Start Talking! How To Do Customer Interviews That Reveal Priceless Insights
It can be hard to figure out why customers buy from a website and what turns them off. Did they buy because your buyer path through your website was done well, and they were ready to click the Buy button? Or were they turned off by something simple like your font choice because it was […]
The post A/B Test Mining: 4 Places to Find Meaningful Test Ideas appeared first on The Daily Egg.
A/B Test Mining: 4 Places to Find Meaningful Test Ideas
Bad news. Your website visitors are often very fickle creatures. They judge your whole website often within just a few seconds of arriving on your homepage – just like they do for a book by its cover. And worst still, many of them aren’t happy with what they see – average webpage bounce rates hover […]
The post How to Engage and Convert More Visitors in the First Critical 20 Seconds appeared first on The Daily Egg.
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How to Engage and Convert More Visitors in the First Critical 20 Seconds