All posts by Todays Eggspert

How to Optimize Your Website for Google’s Mobile-First Index

We know that Google’s Mobile-First Index is coming. As is the norm with Google, we’re just not sure when. The latest reports from SMX Advanced in Seattle back in June saw Gary Illyes quoting early 2018 as the rollout date, but we can expect a fairly soft roll out on this one. It’s also likely that Google will be providing webmasters with a lot of guidance as this is a huge move with the potential to cause havoc to a lot of great websites if they get it wrong. With that timeline in mind, there are things you can be…

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How to Optimize Your Website for Google’s Mobile-First Index

The Six Most Misunderstood Metrics in Google Analytics

Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and ultimately maximize conversions. But there’s a catch. It’s only effective if you actually know how to interpret the data.   Unfortunately, not all users fully understand the core metrics, and there’s uncertainty as to how to decipher them. Here, we’ll take a look at six of the most misunderstood metrics in GA to find out what the data means and how to apply it in order to optimize your site. 1. Direct Traffic At first…

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The Six Most Misunderstood Metrics in Google Analytics

A Simple Guide to Link Prospecting

link prospecting

You can break down SEO into two major categories: On-Page SEO: Ensuring your title tags, meta tags, site architecture and content are optimized for near-perfect search engine comprehension and indexing. Link Building: Getting other websites to link back to your site. In today’s post, we’re going to focus on #2 because it can be the most rewarding in terms of traffic gains, but it’s also the most difficult because a lot of it is beyond your control. Link building is truly an art and link prospecting is the smartest way to ensure your highest level of success. Let’s get into…

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A Simple Guide to Link Prospecting

5 Real-Life Popup A/B Tests That Will Help Boost Your Conversion Rate (Based on Actual Case Studies)

5 tests

Do you think your popups are converting at their highest potential? I’m guessing that unless you’ve been testing them to figure out what makes your audience tick, then probably not. Luckily, you can figure that out by, well,..testing of course :). And if you’re wondering what to assess first, I have some suggestions. As Head of Customer Success at WisePops, an intelligent popup builder, I’ve reviewed hundreds of A/B tests. Based on this experience, I’ll share 5 popup A/B tests which can make a difference for your future and existing campaigns (spoiler: one of our customers almost tripled the number…

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5 Real-Life Popup A/B Tests That Will Help Boost Your Conversion Rate (Based on Actual Case Studies)

How to Tailor Your eCommerce Payment Options for Teenage Customers

There’s an ecommerce audience that doesn’t get talked about much, but they’re buying online in massive and ever-increasing numbers. More than three-quarters of them buy online regularly. They flock to major brands like Amazon, but there are ways you can get in on the action too. Interested? I’m talking about young people. Under-18 teens are one of the most ecommerce-savvy populations out there – unsurprising when you consider that a person who’s 17 this year literally can’t remember a time without the internet. ‘They are the first generation to always have the internet at their disposal. They grew up in…

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How to Tailor Your eCommerce Payment Options for Teenage Customers

How to Design a High Converting Mobile Lead Generation Flow

mobile lead

Everything is moving towards mobile. For examples, Google penalizes you if your site isn’t mobile optimized and Facebook Ad CPC (cost per click) is much cheaper on mobile compared to desktop. More than half of the world’s web traffic now comes from mobile phones. This means more and more potential customers are viewing your website on their phones. If you still haven’t optimized your site’s conversions for mobile user experience, then chances are you’re losing money. On top of that, audience targeting is way more successful on mobile than on desktop, so you can’t afford to put off mobile any…

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How to Design a High Converting Mobile Lead Generation Flow

4 Ways Your eCommerce Store Can Leverage Video (and Why It’s So Crazy Effective)

video for ecommerce

We’ve gone beyond the point of video being an up-and-coming trend. It’s here, and marketers should be using it to attract audiences and keep them engaged. That goes for eCommerce as much as any other industry. Data shows that video isn’t just effective when it comes to marketing. There’s also a continuously growing demand for content in video form. And while some 43% of consumers want to see brands produce more video, it’s not just the consumers who want more visual media. More than half of marketers worldwide say video delivers the best ROI. Additional data from HubSpot’s State of…

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4 Ways Your eCommerce Store Can Leverage Video (and Why It’s So Crazy Effective)

15 Tools for Uncovering the New Features Your Customers Want Most

Savvy entrepreneurs know to base their decisions on data rather than assumptions. Try as you might, the products and features that you think will resonate strongly with your audience often don’t. In order to refine your offering and produce something that creates real value for your audience (and in return, money for you), research is required. Here are 15 of my favorite tools that I use to determine what products, services and features my customers really want. 1. Answer The Public Google’s autosuggest is a great tool for learning about what people are searching for in a particular niche. Answer…

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15 Tools for Uncovering the New Features Your Customers Want Most

How to Storyboard a Marketing Video (When You’re Not an Artist)

Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video. According to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it. Which, unfortunately, doesn’t bode well for blog posts. With written content becoming less effective as time goes on, you’re probably already thinking about creating video content as a part of your marketing strategy. You might be eager to jump right in and start creating videos, but planning your content…

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How to Storyboard a Marketing Video (When You’re Not an Artist)

5 Useful Tools for Translating Your Website Content

website translation

The global economy has expanded your potential market in a way that was not possible even ten years ago, leveling the playing field for small and big businesses. However, it does come with some issues. One of them is the language barrier. If your website is in English, you will get your message across to about 27% of the market. Put another way, about 73% of the global market prefers websites with content in their native language. If people don’t understand the content of your website, you cannot hope to make a sale. You need to give your visitors the…

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5 Useful Tools for Translating Your Website Content