You’ve heard the marketing mantra a bazillion times: people do business with people they know, like, and trust. Nowhere is this truer than on your About Page. When people click on your About Page, they want to get to know you. It’s a golden chance, and possibly your only chance, to impress them. You must strive to woo them so they fall in love with you and your brand. And, once they do, like and trust you enough to do business with you. But that’s easier said than done. The plain truth is most About Pages suck. They’re so bland and…
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5 Super Simple Ways To Increase About Page Conversions
The human population is made up of 65% of visual learners. This means that we can influence 65% of consumers using images. Since time immemorial, visuals have been used by marketers to grab their customers’ attention, which means that there must be something about the images that leads to conversions. People can remember more than 2,000 pictures with at least 90% accuracy. This is another way of saying that they will recall your brand if they are prodded with images right on point. This is the major reason why my website design team spends so much time picking the right…
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How to Use Images/Visuals to Boost Website Conversion Rate
Imagine this: As the Chief Marketing Officer of your company, you are tasked to report on the annual marketing results by your CEO – and you have to be quick, direct, and efficient in communicating the whole to every stakeholder sitting at the meeting. How do you do it? This might not be a situation you’re too unfamiliar with. There might not be stakeholders, you might not be a CMO – but you often find yourself in a position where you need to convey effectively the story behind your online marketing data. And we know that online marketing data is…
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Using Data Visualizations To Leverage Your Online Marketing Data
Conversion rate is a metric that has a direct impact on your revenue. You can never have enough of it. A number of factors affect the conversion rate, such as brand trust, messaging, landing page design, etc. For instance, Amazon has an industry-leading conversion rate because of the years in business and the trust in its brand. A recently-launched e-commerce site can’t hope for that kind of conversion rate even if its user experience is much better than that of Amazon. In the case of websites, various design factors, usability, and communication factors have a lot to do with conversion….
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12 Obvious User Experience Mistakes That Could Ruin Your Conversion Rate
Google’s algorithm is constantly evolving to better understand search intent, and content creators must adapt to survive — by throwing out their keyword lists and grouping content into topic-based clusters. A content cluster structure helps Google to understand the relationship between different pages and determine which topics you’re an authority on. Ultimately, this will boost rankings, increase organic traffic and help relevant users to find you via search. So, what does this mean? Traditional keyword research is dead. Google doesn’t want us to do keyword research Previously, keyword research was the backbone of every SEO strategy. Each page was mapped…
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How to Take Your Content Marketing Growth to The Next Level with Content Clusters
At the end of the day, we use content marketing to build business results. These business results are usually represented by some form of conversion — usually an email subscriber, but sometimes a lead or a customer as well. In my estimation, content marketers spend more of their time creating content, and then they spend the extra time promoting it. However, we often neglect the third part of this equation: optimizing content for conversions. There are no shortage of opportunities to do this, especially because more marketers leave up the same content offer or popup for years. It’s usually generic — something…
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How to Improve Blog Conversion Rates
It’s dangerous territory to make assumptions, over-generalize, or depend on logic or even so called “best practices” to make decisions about site changes. My team and I launched an e-commerce website a few years ago, and here are four ways we tried to break through common conversion pitfalls in order to ensure we increased our own conversions: Assumption #1 – All Of Your Ideas Are Great Ideas You’ve had these experiences countless times… you had a great idea for the site that was informed and re-enforced by “best practices.” You sold it to the team by explaining how your idea…
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3 Assumptions That Can Kill Conversions
Comprehensive content, a tone of voice, storytelling, punchy texts, surplus value, social signals… While all these big words swallow up the digital marketing world today, one tiny detail sobs in the corner of your marketing strategy. Keywords. In 2018, search engines are smart and more concentrated on behavioral factors, so we sometimes belittle the role of keywords. SEO specialists know that anchors matter, but – afraid of keyword stuffing penalties – they struggle to broaden SEO far beyond this core instrument. They reshape market- and customer-defining descriptors for better rankings, so today we have tons of keyword types to include…
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How to Increase Your Ranking by Mixing “Hidden” Keywords in Your Content
Take a moment and think about a first meeting with a prospective customer. A good salesman will not try to sell right away. Instead, he will start by asking specific questions and subsequently use the answers provided to give valuable advice. Why does this work? Because in this way, trust is developed between both parties. This trust forms the necessary foundation for a sales transaction to take place further down the road. If a prospect visits your website, you’ll want to apply this principle of building trust in an online environment. Therefore, you typically provide useful content on your site such as articles, white…
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How to double your website conversion rate
How do you know your content marketing is effective? It’s not a rhetorical question, though it may seem like it. While it’s difficult to measure the success and return on investment of content purely quantitatively, you can absolutely use digital analytics to get some directional insights as well as insights that help you improve your approach. The good thing: there are no shortage of tools and guides to help you do that nowadays. The bad thing: it can be a bit overwhelming when you think about how to get started with digital analytics, especially if you’ve got a content calendar…
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How to Improve Your Content Marketing Using Digital Analytics