All posts by Todays Eggspert

Science Has Spoken: Here’s Why Your Instagram Posts Don’t Get Engagement

You post image after image on Instagram, but can’t seem to get more than 25 or 30 Likes on each. Your comments are as inactive as a car broken down on the side of the road. You’ve tried every “hack” in the book, but nothing seems to work. Don’t give up hope just yet. A lot of marketers look for the “secret” to get floods of engagement. Well, the secret has less to do with a specific Instagram filter or tactic, and more about understanding how we see and process visual information. Figuring out what attracts a person’s eye to…

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Science Has Spoken: Here’s Why Your Instagram Posts Don’t Get Engagement

Why You Should Have A Local Content Marketing Strategy

You’ve probably heard time and time again that content marketing is important in growing your business’s online presence. When done correctly, it can increase brand awareness, advocacy, and lead to more sales. The problem is many businesses are doing it wrong. Many business owners think they need to be creating X new pieces of content per week, which simply isn’t true. Producing content for the sake of producing content is not a productive use of time and will not rank you higher in Google or drive more sales. Sure the more quality content you can create, the more traffic you…

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Why You Should Have A Local Content Marketing Strategy

Hacking Your User Onboarding Process: 10 Strategies to Try Now

There is some confusion about what the overall objective of the onboarding process should be. Many view onboarding as an opportunity to get new users up and running. However, I prefer to think of it as laying the foundation for a long-term relationship with your brand or application. Particularly for software companies, it’s crucial to focus on your retention rates if you want to be in business for the long-term. Effective user onboarding is an essential first step in achieving this. The best way to ensure that new sign-ups become active users is by delivering value. Your onboarding process should…

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Hacking Your User Onboarding Process: 10 Strategies to Try Now

The Fine Art of Landing Page Design: Using F & Z Patterns to Increase Conversions

In a saturated online world with an abundance of information, marketers are constantly battling for attention. You’ve likely read that online users have an attention span less than that of a goldfish. Therefore, the more organized and straightforward your strategy is for converting a lead, the better. Over the last couple decades, eye-tracking studies have been performed to ascertain where consumer’s eyes move when they land on a web page. Jakob Nielsen even authored a book Eyetracking Web Usability which analyzes “1.5 million instances where users look at Web sites to understand how the human eyes interact with design.” Landing…

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The Fine Art of Landing Page Design: Using F & Z Patterns to Increase Conversions

In a Pinch? Here Are 4 Fast Acting Tactics to Meet Your Growth Goals Every Month

hit your goals

Want to make sure you never miss a monthly growth goal? Perhaps you need a boost right now to get the month moving in the right direction? Then, you’ve come to the right place. Big companies like Facebook and HubSpot have lofty growth goals and continue to meet them every month. But, exactly how do they do it? Planning of course. That is, planning ahead consistently to meet their goals and then planning for the occasional situation when they need to scrape together their resources and make ends meet. I call this having an ace in the hole. This is…

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In a Pinch? Here Are 4 Fast Acting Tactics to Meet Your Growth Goals Every Month

In a Pinch? Here Are 4 Fast-Acting Methods to Meet Your Growth Goals Every Month

hit your goals

Want to make sure you never miss a monthly growth goal? Perhaps you need a boost right now to get the month moving in the right direction? Then you’ve come to the right place. Big companies like Facebook and HubSpot have lofty growth goals and continue to meet them every month. But how do they do it exactly? Planning of course! That is, consistently planning ahead to meet their goals and then planning for the occasional situation when they need to scrape together their resources and make ends meet. I call this having an ace in the hole. This is…

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In a Pinch? Here Are 4 Fast-Acting Methods to Meet Your Growth Goals Every Month

How to Reverse-Engineer Viral Content to Drive Massive Traffic

Traffic

Content marketing is arguably the best long-term strategy for marketing a business. Compared to traditional marketing, content marketing costs 62% less, but produces almost 3X as many leads. By regularly publishing high-quality content that people appreciate and share, you’ll generate an abundance of inbound links, ascend Google’s rankings and cement yourself as an authority within your niche. As wonderful as this sounds, executing an effective content marketing strategy is no easy task. Most beginners use the “publish and pray” approach to content marketing – haphazardly posting articles they think will be awesome and hoping that their readers feel the same….

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How to Reverse-Engineer Viral Content to Drive Massive Traffic

How To Turn Your iPhone Into A Video Marketing Machine

These days, being able to produce video is becoming more of a necessity than a “nice-to-have” for online marketers. Check out these stats: Creating a video of a product increases the likelihood of a purchase by 144% Having a video on your homepage can increase conversion rates by 64-85%. 100 million hours of video was watched on Facebook just over a year ago. Guess what that number is now? As the figures show, video is the future, and video marketing is the key to the right promotion of your product or service. Lucky for us, the iPhone shoots beautiful video…

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How To Turn Your iPhone Into A Video Marketing Machine

Glossary: Earned Media

what is earned media

Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results. It includes publicity gained through word-of-mouth, buzz, reviews, news coverage, comments, feedbacks, likes, mentions, shares, and varied promotional efforts other than paid media advertising or owned media branding. Reputation is the biggest asset for any brand. A brand (both personal and corporate) can be either established through or demolished through the reputation it holds. This reputation comes from nowhere else other than earned media! In concise, earned media is any publicity created by a third party for your brand….

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Glossary: Earned Media

How to Prune Your Email List to Improve Deliverability

pruning your email list

As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox. But 21% of opt-in emails fail to reach the inbox. Deliverability and reputation are crucial to reaching the inbox. A major component of reputation is keeping a clean list. List hygiene can be considered a “pruning” process. And just as one prunes a tree to make it stronger, you should prune your email list to ensure good deliverability. Let’s look at how to do that. 1. Cut the Dead Weight Remove Duplicates Depending on what platform you’re…

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How to Prune Your Email List to Improve Deliverability