All posts by Neil Patel

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User Experience Testing: UX Methods and Tools

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User experience testing often scares entrepreneurs and marketers. It seems like a daunting task, especially if you have lots of products or lots of pages on your website. However, it’s essential if you want more conversions. ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions. Furthermore, a Magnetic North study revealed that more than 90 percent of respondents had had a poor user experience, and that about 33 percent reported they would abandon an online shopping cart due to poor UX. Clearly, there’s a correlation between user experience…

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User Experience Testing: UX Methods and Tools

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What is Conversion Rate Optimization (CRO), Best Practices, Tools [Guide]

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Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. Also known as CRO, conversion rate optimization can involve numerous tools and strategies, but they’re all geared toward the same thing: Converting visitors into leads and leads into customers. There is a lot of conflicting and illuminating information out there about CRO. For instance, one study found that using long-form landing pages increased conversions by 220 percent. However, some companies find that short-form landing pages work better for their audiences. Similarly, about 75 percent of businesses who responded to another…

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What is Conversion Rate Optimization (CRO), Best Practices, Tools [Guide]

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19 Form Design Best Practices to Get More Conversions (+ Examples)

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Form design matters more than you might think. A poorly designed form can turn off prospects, whether you’re asking them to sign up for your email list or buy your latest product. Web forms are used on nearly every website on the Internet, but some feature extremely poor design. If you don’t want to fall into that trap, this article will teach you how to design forms that boost conversion rates. Feel free to jump around if you’re interested in a single a particular topic covered in this article: What’s a web form? Why do you need a web form?…

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19 Form Design Best Practices to Get More Conversions (+ Examples)

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How to Create Sales Pages that Convert [Tips and Examples]

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When you create sales pages that convert, you take some of the burden off your team. You don’t have to constantly be hustling to find prospective customers. They come to you. But let’s face it: Traffic doesn’t mean much without conversions. You need people to buy what you sell. Today, we’re going to talk about how to create sales pages that convert. I’ll provide you with some strategic tips and show some examples. We’re going to cover lots of information, so feel free to skip around: What are sales pages? Sales pages versus landing pages Long-form versus short-form landing pages…

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How to Create Sales Pages that Convert [Tips and Examples]

15 Tips to Optimize Your CTA Buttons for Conversion

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If you had to pack all your conversion wisdom and power into one tiny space, it would be the call-to-action button. It’s amazing how a single button can make or break an online business. I believe there’s no such thing as a successful marketing effort unless there’s a successful CTA. That’s why I’ve spent a lot of time and money making sure that my call-to-action buttons are as optimized as possible. I’ve co-founded two businesses and helped thousands of entrepreneurs, so I know how important conversions are. And more importantly, I know how the call-to-action button plays into that success….

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15 Tips to Optimize Your CTA Buttons for Conversion

The 9 Best Free Keyword Research Tools for Startups

Many startups begin with an idea but lack deep financial resources. As a result, they’re often reluctant to spend money on anything that isn’t absolutely necessary. If there’s a way to accomplish a task for free, they’ll find it. If this sounds like your approach, you’re probably reluctant to spend a dime on something as basic as keyword research. While there are plenty of tools that offer advanced features and functionality, the essential keyword research process is fairly simple. And if you’re just looking for the basics, it’s possible to find keywords without spending a cent. This still holds true…

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The 9 Best Free Keyword Research Tools for Startups

The Definitive List of Content Promotion Techniques

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You may have heard it — that Google Analytics ruined marketing. “Really?” you’re thinking. “But I use GA every day to check metrics, KPIs, and growth!” TechCrunch’s article, “How Google Analytics ruined marketing” is what touched off the firestorm of controversy. In the article, Samuel Scott lays out what he sees as the failure of focusing too much on digital and data metrics at the expense of traditional methods and their ROI. When measuring the success of a content marketing campaign, the ROI is more determined by the reach of the message than the direct numbers. People don’t view a…

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The Definitive List of Content Promotion Techniques

8 Ways To Consistently Create Remarkable Content

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If you’re doing any type of content marketing, then you know how difficult it is to consistently produce great content. I’ve faced this issue many times myself. I often feel like there’s a certain amount of creativity in me, and when it‘s gone, then it’s gone. It’s the brick-wall feeling. Sometimes you’re faced with writer’s block while on other occasions you struggle with transforming a mundane subject into something extraordinary. Add to that the fact that you’re faced with deadlines and competing priorities and the challenge becomes a stress point. One that you’d like to see disappear. Fortunately, it’s not…

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8 Ways To Consistently Create Remarkable Content

The Psychology Behind a Perfectly Formatted Email Newsletter

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Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today. What about Snapchat? What about Instagram stories? What about virtual reality? What about influencer marketing? What about Facebook groups? Nope, sorry. Those platforms are new, sexy, fun, innovative, and yes, they are somewhat effective. But if you want to talk raw power and cold, hard conversions, it’s email, folks. When you consider the time, effort, cost, ROI, and all the other factors that go into considering a marketing channel, email comes out on top. “But…

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5 Psychology Discoveries That Reveal What Makes Online Shoppers Convert on an Ecommerce Page

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While the stats and analytics data involved in conversion rate optimization (CRO) clearly shows it’s a scientific and objective process, the system of turning visitors into actual buyers is also an art. To be specific, human psychology plays a crucial role behind motivating people to trust you with their hard-earned money. This, however, doesn’t mean you should choose one approach over the other. Why should you, when you can have the best of both worlds? I tend to spend a lot of time diving into the minds of my customers — learning what makes them tick, and understanding what motivates…

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5 Psychology Discoveries That Reveal What Makes Online Shoppers Convert on an Ecommerce Page