All posts by Neil Patel

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Tripwire Marketing: Lure in More Customers With 12 Slam-Dunk Tripwire Ideas

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You’re unhappy with your conversion rate. People just aren’t buying what you’re selling. The solution might lie in tripwire marketing. The term tripwire marketing might sound a little shady, like you’re trying to get one over on your customer. That’s not the case at all. Marketing and advertising experts have been using tripwire marketing for decades in one form or another, and it works just as well online as it does in brick-and-mortar sales. In fact, it’s even more effective because you can more easily stay in touch with the customer. What is tripwire marketing? And how does it work?…

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Tripwire Marketing: Lure in More Customers With 12 Slam-Dunk Tripwire Ideas

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Low Conversion Rate? 13 Reasons (And 13 Fantastic Solutions)

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A low conversion rate can harm your business by slowing your leads and sales to a trickly. Fortunately, there are plenty of ways to fix the problem. First, though, you need to know why you have a low conversion rate. What’s causing people to bounce from your site or read your content without any other engagement? Data and tools can help you identify the culprit, but it helps to know what red flags to consider. I’m going to take you through 13 potential reasons for your low conversion rate, then answer four common questions involving conversion rate metrics. 13 Reasons…

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Low Conversion Rate? 13 Reasons (And 13 Fantastic Solutions)

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Secrets of the E-Commerce Conversion Funnel: Effective Ways To Boost Conversions and Drive Sales

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When people visit your e-commerce store, you want them to fill up their carts and spend lots of cash. That’s natural. But what if they don’t? There’s no guarantee your e-commerce store will generate sales, and you’re far less likely to increase your revenue if you haven’t optimized your e-commerce conversion funnel. On YouTube, LinkedIn, and Facebook, I get tons of questions about how to build and optimize an e-commerce conversion funnel. It’s harder than it looks. But I can share a few secrets that have worked for me — secrets you can deploy today to boost both sales and…

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Secrets of the E-Commerce Conversion Funnel: Effective Ways To Boost Conversions and Drive Sales

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Poor Sales? Maybe You Need a Website Redesign: Here’s How

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Did you know that poor web design can hurt conversions and sales? An unattractive site deserves a website redesign. No matter what your company size or industry is, though, it’s crucial that you take a strategic approach to your website redesign. Know what isn’t working, what does currently work, and what goals you wish to achieve. Otherwise, how will you take advantage of your existing web traffic? Worse, what happens if your web design is causing people to avoid visiting your site at all? Let’s look at some of my favorite techniques for creating a website redesign strategy and implementing…

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Poor Sales? Maybe You Need a Website Redesign: Here’s How

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8 Website Redesign Tips, Examples and Best Practices

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Every website redesign is different. I’ve worked on a ton of them, so I should know. What’s important, though, is that you take a strategic approach to your website redesign. Know what isn’t working, what does currently work, and what goals you wish to achieve. Let’s look at some of my favorite techniques for creating a website redesign strategy and implementing it for maximum ROI. If you’d like to skip around, here are the topics I’ll address: How Do You Know If Your Website Needs a Redesign? How to Start the Website Redesign Process 8 Website Redesign Tips and Best…

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8 Website Redesign Tips, Examples and Best Practices

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How to Build an Email List from Scratch Fast (Top Tips From an Expert)

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I always prefer to get information directly from experts. If I can eliminate some of the guesswork before I start a new marketing campaign, I’m already ahead of the curve. That includes information on topics like how to build an email list. Geoff Roberts, marketing expert and the founder of Outseta, agreed to answer some of the questions I know you’re asking about your own businesses. I’m excited to share with you the answers he gave to my queries about email marketing, list building mistakes, advanced email marketing tactics, and more. First, though, I want to cover some of the…

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How to Build an Email List from Scratch Fast (Top Tips From an Expert)

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Landing Page Optimization: Best Practices, Tips and Tools (2018)

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Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up. If you want better landing pages, focus on collecting data. You should design your landing pages based on what you already know about your audience, but don’t stop there — make sure you collect even more information as more people visit your website. Converting that data into informed decisions about your marketing funnel can produce more leads and sales. Today, I’m going to teach you my best landing page optimization tips and tricks so you can attract more prospects and convert more customers. If…

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Landing Page Optimization: Best Practices, Tips and Tools (2018)

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Landing Page Optimization: Best Practices, Tips, Tools (2018)

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Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up. If you want better landing pages, focus on collecting data. You should design your landing pages based on what you already know about your audience, but you’ll collect even more information as more people visit the page. Converting that data into informed decisions about your marketing funnel can produce more leads and sales. Today, I’m going to teach you my best landing page optimization tips and tricks so you can attract more prospects and convert more customers. If you’d like to skip around, here’s…

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Landing Page Optimization: Best Practices, Tips, Tools (2018)

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How to do A/B Testing and Improve Your Conversions Quickly

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If you’re not A/B testing your content, you’re leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers. From e-commerce to SaaS, guesswork won’t cut it. You need enough hard data to understand how your audience responds to specific elements on your website. But what is A/B testing and how does it work? That’s what I’m covering today. There’s a lot of information here, so feel free to skip around if there’s a specific section that interests you: What Is A/B Testing and How Does…

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How to do A/B Testing and Improve Your Conversions Quickly

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9 Tips to Get More Email Subscribers by Increasing Email Conversions

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My email list is one of my most valuable assets. I have tons of email subscribers even though I regularly scrub my list, and I’ve converted many subscribers to paying clients. I started in the same place as everyone else, though: zero email subscribers. Whether your list includes 10 subscribers, 100 subscribers, or 1 million subscribers, you probably want more. That’s the nature of marketing. So, how can you increase conversions to build your email list further? That’s the question I’m going to answer today. I’ll cover several topics, so here’s a list in case you want to skip around:…

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9 Tips to Get More Email Subscribers by Increasing Email Conversions