Fundamental Guidelines Of E-Commerce Checkout Design

Here is the harsh reality of e-commerce websites: according to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy at 83% and MarketLive at 62.14%). The main question is why do customers abandon their shopping cart so often? Is there some fundamental mistake that designers of e-commerce websites do very often? Are there any common guidelines or rules of thumbs that make it more difficult for our users to purchase products?

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Fundamental Guidelines Of E-Commerce Checkout Design

Image Manipulation With jQuery & PHP GD

One of the numerous advantages brought about by the explosion of jQuery and other JavaScript libraries is the ease with which you can create interactive tools for your site. When combined with server-side technologies such as PHP, this puts a serious amount of power at your finger tips.
In this article, I’ll be looking at how to combine JavaScript/jQuery with PHP and, particularly, PHP’s GD library to create an image manipulation tool to upload an image, then crop it and finally save the revised version to the server.

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Image Manipulation With jQuery & PHP GD

Multivariate Testing 101: A Scientific Method Of Optimizing Design

In a previous article on Smashing Magazine, I described A/B testing and various resources related to it. I have also covered the basics of multivariate testing in the past, yet in this post I’ll go deeper in the technical details of multivariate testing which is similar to A/B testing but with crucial differences.
In a multivariate test, a Web page is treated as a combination of elements (including headlines, images, buttons and text) that affect the conversion rate.

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Multivariate Testing 101: A Scientific Method Of Optimizing Design