The Art Of Content Marketing

A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a seat.
The magazine read like a very long press release, blabbering on about patient-centric care and employee awards. I was quickly bored, so I read from my phone instead. The magazine failed in its purpose.

View this article: 

The Art Of Content Marketing

Useful Free Admin Plugins For WordPress

The admin area is the heart of any WordPress-powered website. It’s where everything is controlled and where admin, editors, authors and contributors publish content to posts, pages and other custom post types. The default features of WordPress are fine for some website owners, although you may find that certain features need to be improved and others need to be added.
Thankfully, the core features of WordPress can easily be extended with plugins.

Link – 

Useful Free Admin Plugins For WordPress

Symptoms Of An Epidemic: Web Design Trends

Since Elliot Jay Stocks so poignantly told us to destroy the Web 2.0 look, we’ve witnessed a de-shinification of the Web, with fewer glass buttons, beveled edges, reflections, special-offer badges, vulgar gradients with vibrant colors and diagonal background patterns. The transformation has been welcomed with relief by all but the most hardened gloss-enthusiasts. However, design and aesthetics work in mysterious ways, and no sooner does one Web design trend leave us before another appears.

See the original article here: 

Symptoms Of An Epidemic: Web Design Trends

Thumbnail

Respect Thy Typography

Good typography shouldn’t have to rely on ornamental crutches to stand tall. Yet despite all the tools and knowledge available to us, we readily embrace a flourishing, decorative typography, with cheap tricks used in a misguided attempt to make it “pop”. This ancient art may rapidly be gaining popularity, but are we paying it the respect it deserves?
Take a snapshot of the visual culture that surrounds you—magazines, movie posters, packaging, websites—how much of it relies on typography?

Read the article: 

Respect Thy Typography

Thumbnail

Techniques For Overcoming Poor CSS Support In Email

Designing and developing emails can be challenging, especially if you start doing it after years of designing and developing websites. Unlike most Web browsers, email clients have not yet united in support of HTML email standards, resulting in poor CSS support for email.
Inconsistent support for images in email clients has thus motivated us to experiment in a code editor and to develop the following techniques.
Further Reading on SmashingMag: How To Optimize Email Newsletters With CSS Design and Build Email Newsletters Without Losing Your Mind’“) Email Newsletter Design: Guidelines And Examples Building And Sending HTML Email For Web Developers Technique 1: HTML Gradients Creating gradients for the Web is very simple with repeating background images and tools that produce cross-browser-compliant code, such as Ultimate CSS Gradient Generator.

Follow this link: 

Techniques For Overcoming Poor CSS Support In Email

A Dad’s Plea To Developers Of iPad Apps For Children

I spend a lot of time buying and testing iPad apps for kids. To be more specific, I lovingly do this for a certain two-year-old girl who is currently on a very successful #OccupyiPad mission in my house. Through extensive observational research, I’ve discovered what works and doesn’t work for my daughter, so I’m going to shamelessly generalize my findings to all children and propose four essential guidelines for developers who work on iPad apps for children.

See the original article here:  

A Dad’s Plea To Developers Of iPad Apps For Children

The Smashing Book #3 Cover Design

Around the end of October last year, Vitaly Friedman of Smashing Magazine asked me if I would be interested in contributing to the new Smashing Book #3. There were a few options as to how I could contribute to it. But since my days were already filled until Summer 2012, it was clear to me that I could only find time to design the cover.
After some doubting on my end (as I was slightly concerned about the timing), I decided to take on the project.

Link to original:

The Smashing Book #3 Cover Design

Top Non-Destructive Photoshop Techniques

The creative process is not a linear one. As artists and designers, we often set off in one direction only to decide that the proper solution lies somewhere else completely. Unfortunately, many of the creative software packages we use (Photoshop in particular) can be pretty unforgiving when in comes to making changes late in the game.
Sure, we’ve got “Undo” for a quick change of heart, but often we don’t realize we need to make an adjustment until several steps (or days) later.

From:

Top Non-Destructive Photoshop Techniques

Behind The Scenes Of Tourism New Zealand (Case Study)

In 2011 we saw the rise in popularity of two relatively new trends: responsive Web design and the use of HTML’s canvas. While some websites had experimented with both, in the last 12 months we’ve seen these trends move from the fringes firmly into the mainstream.
Responsive Web design is more a concept than a technology — an ideal that many new websites aspire to. Canvas, on the other hand, is an HTML5-based technology that opens the door to a new wave of interactivity.

Visit source:  

Behind The Scenes Of Tourism New Zealand (Case Study)

Designing Engaging And Enjoyable Long-Form Reading Experiences

Finally, some good news from the media industry: digital subscriptions are growing. We’re seeing positive reports from newspapers such as the New York Times and magazine publishers such as Conde Nast: announcements about increases in their digital content sales and paywall members.
When you have fantastic and original content, ensuring the best possible reading experience is critical to keeping and building your audience. The following practices will help you design your content in a way that improves the experience for readers.

See original:

Designing Engaging And Enjoyable Long-Form Reading Experiences