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Your Author Bio Is A Conversion Gold Mine

gold mine

Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me? Just Google ‘author bio optimization’ and see what your search turns up. Not much. Just one or two dated guides. Clearly, digital marketing experts are not seeing the business potential of an optimized author bio. Well, I’ve got news for you. By ignoring your bio, you’re missing out on a lot of business. Your author bio has a lot of marketing potential. It’s an untapped goldmine that can do so much for your business. Would you like…

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Your Author Bio Is A Conversion Gold Mine

Real-World Examples of Show-Stopping Case Studies That Capture Attention and Close Sales

A compelling case study can be an extremely useful sales tool. Buyers love them. In fact, 78 percent of B2B buyers read case studies when researching an upcoming purchase. Why then, do so many companies fail to create compelling case studies? Well, creating a convincing case study is hard. There’s a reason why experienced copywriters charge thousands of dollars for a single case study. Case studies put your biggest benefits on display, using convincing language that connects with the core concerns of your ideal prospects. There are some common roadblocks you might run into when creating case studies. Asking something…

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Real-World Examples of Show-Stopping Case Studies That Capture Attention and Close Sales

Using Gradients In User Experience Design

(This is a sponsored article.) Color has the potential to make or break product. Today you’ll learn how to use gradients for a website in Adobe XD through a very useful tutorial. In the last Adobe XD release, radial gradients were added so that designers can easily create unique color effects by simulating a light source or applying a circular pattern. Designers can add, remove and manipulate color stops with the same intuitive interface as linear gradients.

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Using Gradients In User Experience Design

A Comprehensive Guide To UX Research

(This is a sponsored article.) Before embarking upon the design phase of any project, it’s critical to undertake some research so that the decisions you make are undertaken from an informed position. In this third article of my series for Adobe XD, I’ll be focusing on the importance of undertaking user research.
Your job title might not be “design researcher”, but that doesn’t mean you shouldn’t at the very least inform yourself of your users and their needs by undertaking at least some initial scoping research before you embark upon a project.

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A Comprehensive Guide To UX Research

What is Keyword Cannibalization?

glossary keyword cannibalization

Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword. When more than one page is designed to rank for one particular keyword, you end up competing with yourself. As a result, each page ends up with diminished authority, a lower click-through rate and even lower conversion rates than you’d achieve from having just one target page. Cannibalizing Your Content To put it simply, keyword cannibalization is the act of splitting clickthrough-rate (CTR), links and conversions between two pages that should either be merged together or should be targeting different keywords….

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What is Keyword Cannibalization?

The Online Business Owner’s Periodical Website Sanity Checklist

Website Checklist

A common oversight of many online businesses is NOT using their own websites. Simply put, they don’t spend time in their visitors’ shoes. Many site owners are busy with day-to-day, business-as-usual tasks, working on new features or promotional campaigns or whatever other millions of things there are sitting on their to-do lists. Very few spend time checking up on their own online properties to make sure everything is in working order. For a business owner, whose time is valuable, this job can be handed off to an intern, virtual assistant, or entry-level employee. It’s a good idea to make a…

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The Online Business Owner’s Periodical Website Sanity Checklist

What is Knowledge Commerce?

knowledge commerce

The monetization of the process by which you share your knowledge. Benjamin Franklin once said, “An investment in knowledge pays the best interest.” Even with the passing of years, this quote hasn’t lost its meaning. But what if you could create a business entirely out of your knowledge? Would the returns be significantly higher? The answers to the above questions are in this article. The online learning industry continues to grow by leaps and bounds every day. Individuals who have chosen to share their knowledge and expertise digitally have seen amazing returns. However, the truth is, not many people are…

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What is Knowledge Commerce?

How to Generate More Sales From an Ambassador Strategy

brand ambassadors

It seems influencer marketing keeps exponentially growing in popularity. Looking at Google Trends, the data agrees: The question is when you’ve established a relationship, what do you do then? According to Tapinfluence, 67.6% of marketers consider finding relevant influencers their largest influencer marketing challenge. But what about after those campaigns have run their course? How do you turn influencer relationships into ongoing relationships geared towards growth? For many industries, ambassador programs are the answer. They empower influencers with effective content while providing a solid and ongoing ROI. Today, I’ll share four steps to executing effective ambassador marketing campaigns. You’ll learn…

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How to Generate More Sales From an Ambassador Strategy

Maximize Your Instagram Sales With Help From These Third-Party Platforms

instagram money

The recent explosion in Instagram hype is capturing the attention of marketers everywhere – especially those of us who are keeping tabs on trends in visual storytelling and social media-based audience building. As of this past fall, when the most recent official Instagram community stats were released, the social channel had over 800 million monthly active users, which makes it over twice as popular as Twitter. And the audience engagement here is also particularly strong – especially in certain niches, as data from Rival IQ demonstrates. Source Recently, the Facebook-owned platform announced the ability for multiple accounts to broadcast live…

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Maximize Your Instagram Sales With Help From These Third-Party Platforms

7 Crucial Steps to Convert Casual Visitors into Premium Customers

You have a professional website that looks attractive, your pages load up quickly as well, and you’re a master storyteller. Yet, you’re still struggling to make your casual website visitors make a purchase, or contact you for a quote. It can be very frustrating. However, you’ve got to understand no matter how great your website is, you can’t control people’s decisions 100%. But there are steps you can take to steer their decision making processes in the right direction. There are several reasons why website visitors aren’t converting. Here’s the proven 7-step process to take a ‘casual’ visitor who just…

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7 Crucial Steps to Convert Casual Visitors into Premium Customers