Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have to understand your customers’ buyers journeys and how they make the decision to buy (or to not buy). You might have heard that old adage about how much less expensive it is to retain customers than to acquire them. In fact, it’s about five times less expensive. That statistic sounds powerful, but it leaves an important element out of the equation. To retain customers, you first must acquire them. If you already have 10 million…
Have you ever read a post that has left you feeling wholly inadequate because you know you can’t live up to the high standards they lay out? Well, that is how I feel when I read posts about how much to charge my clients.
When Smashing Magazine asked me to write an article sharing my thoughts on pricing my services, I agreed without much thought. But now I sit down to write it, and I’m faced with a conundrum.
The mobile app market is growing faster than a beanstalk. The industry is huge and growing daily, and there is no end in sight. Expectedly, the mobile developer population has boomed, and the number of mobile apps in the market has hit new heights. The revenue generated by the global mobile app industry has skyrocketed.
Hybrid monetization models, such as in-app ads and in-app purchases, are quickly gaining popularity in the business world.
Many people find it difficult to get their minds back into work after a holiday season filled with love, food, and friends. May 2017 bring you a healthy and inspiring adventure. As for that kick-start inspiration, I hope this article will help get you back in the creative mindset.
Further Reading on SmashingMag: Inspiring Illustrations With Plenty Of Bright Colors Colorful Inspiration For Gray Days How To Create A Water Lily In Illustrator Anglepoise This is just genius!
The days of floats and margin trickery are finally behind us, as CSS furnishes developers with new and improved properties perfect for those delicate layouts. Layout features such as vertical alignment, evenly distributed spacing, source-order control and other patterns such as “sticky” footers are quite effortless to achieve with flexbox.
In this article, we’ll discuss layout patterns well suited to flexbox, using the interface from the Tracks application, which also takes advantage of atomic design principles. I’ll share how flexbox proved useful and note the pitfalls of pairing it with particular layout patterns. We’ll look at those patterns that caused concern, provide suggestions for fallbacks and share additional tactics to start using this CSS property immediately.
A balanced composition feels right. It feels stable and aesthetically pleasing. While some of its elements might be focal points and attract your eye, no one area of the composition draws your eye so much that you can’t see the other areas. [Links checked March/29/2017]
Balancing a composition involves arranging both positive elements and negative space in such a way that no one area of the design overpowers other areas.
Imagine two futures of mobile technology: in one, we are distracted away from our real-world experiences, increasingly focused on technology and missing out on what is going on around us; in the other, technology enhances our life experiences by providing a needed boost at just the right time.
The first reality is with us already. When was the last time you enjoyed a meal with friends without it being interrupted by people paying attention to their smartphones instead of you?
Every element on a web page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is attracted. These forces also appear to act on other elements, imparting a visual direction to their potential movement and suggesting where you should look next.
We refer to this force as visual weight and to the perceived direction of visual forces as visual direction.
In 1910, psychologist Max Wertheimer had an insight when he observed a series of lights flashing on and off at a railroad crossing. It was similar to how the lights encircling a movie theater marquee flash on and off.
To the observer, it appears as if a single light moves around the marquee, traveling from bulb to bulb, when in reality it’s a series of bulbs turning on and off and the lights don’t move it all.
Designing with users in mind is a tricky thing. Not only does it require of us a sound understanding of who our users are, but the actual act of translating what we know about them into a well-designed product is not always an obvious or easy path.
Currently, our user experience tools tend to focus on “who” users are. I believe this is a hangover from how we traditionally approached marketing and market research.