Tag Archives: media

Designing for Subscription: 6 UX Musts for Increasing Sign Ups

Your music is being streamed on all your devices with Apple Music and your favorite shows find a home at Netflix. Your physical store can accept payments via your Shopify subscription and now you can even get your basics like underwear or healthy food delivered to you through services like Stance and Graze respectively. Subscription services are not just the future of e-commerce anymore. They are very much the present. Subscription services are great for consumers as they get to experience much more content than they do with one-off purchases (think entire music libraries instead of a single album). They…

The post Designing for Subscription: 6 UX Musts for Increasing Sign Ups appeared first on The Daily Egg.

Original article:

Designing for Subscription: 6 UX Musts for Increasing Sign Ups

7 Ways to Completely Blow Your Online Advertising Budget

ad budget on fire

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. – John Wanamaker (1838 – 1922). This statement, at the time it was first made back in the late 1800’s, echoed the sentiments of merchants and advertisers all around. Back then, advertising was less sophisticated – television ads, billboards and methods we consider “traditional” today. It’s next to impossible to measure the effectiveness of these methods. So many years have passed, and so many developments have been made in the world of marketing. Yet, in a world of digital marketing, where we have…

The post 7 Ways to Completely Blow Your Online Advertising Budget appeared first on The Daily Egg.

More here:

7 Ways to Completely Blow Your Online Advertising Budget

Thumbnail

Maximize Your Instagram Sales With Help From These Third-Party Platforms

instagram money

The recent explosion in Instagram hype is capturing the attention of marketers everywhere – especially those of us who are keeping tabs on trends in visual storytelling and social media-based audience building. As of this past fall, when the most recent official Instagram community stats were released, the social channel had over 800 million monthly active users, which makes it over twice as popular as Twitter. And the audience engagement here is also particularly strong – especially in certain niches, as data from Rival IQ demonstrates. Source Recently, the Facebook-owned platform announced the ability for multiple accounts to broadcast live…

The post Maximize Your Instagram Sales With Help From These Third-Party Platforms appeared first on The Daily Egg.

Link to article: 

Maximize Your Instagram Sales With Help From These Third-Party Platforms

5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars

22% of the world’s total population uses Facebook. Whatever niche you’re in, there are potential customers waiting for you at the click of a button. While Facebook advertising can be immensely lucrative, there is a significant learning curve before you can expect positive results. Recently, PPC advertising has become more competitive. As advertisers flock to Facebook, this drives up the cost per click for campaigns and makes it harder to turn a profit. Some marketers pour money into Facebook only to leave empty-handed, concluding that the platform simply doesn’t work. In the early phases, losing money is inevitable (believe me,…

The post 5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars appeared first on The Daily Egg.

Link – 

5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars

Infographic: The Surprising Words That Get Content Shared on Social Media

surprising words social media

It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts. Today’s infographic will help you get started in the right direction. Just be sure to track what you’re doing and measure the results. And even though most social media networks track your performance for you (using their native analytics systems), I find it’s always a good exercise to record your performance in a Google spreadsheet. It makes you…

The post Infographic: The Surprising Words That Get Content Shared on Social Media appeared first on The Daily Egg.

From: 

Infographic: The Surprising Words That Get Content Shared on Social Media

Instructional Faculty – New Media Design – Tenure Track – Rochester Institute of Technology – (Rochester, NY) – FullTime

3477BR
College of Imaging Arts and Sciences
CIAS School of Design
Faculty Type (Tenure Status): Tenure-Track
Faculty Discipline: New Media Design
Faculty Rank: Assistant Professor
Employment Category: Fulltime
Anticipated Start Date: 15-Aug-2018
Department/College Description
THE DEPARTMENT:
The School of Design is comprised of five undergraduate programs, two graduate programs, and the Vignelli Center for Design Studies. The undergraduate programs include: 3D Digital Design, Graphic Design, Industrial Design, Interior Design, and New Media Design.

Link:

Instructional Faculty – New Media Design – Tenure Track – Rochester Institute of Technology – (Rochester, NY) – FullTime

Thumbnail

What is Banner Blindness?

what is banner blindness

A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based messaging. Some say the term “banner blindness” is outdated. As if there was a point in internet history when banner advertisements started to disappear. Yeah, right.. If anything, banner ads and online advertisements are more prevalent than ever. We have more internet users than ever, and more forms of online advertising than ever. How many of you have skipped a YouTube video ad? How many of you use ad blocking software? How many of you have clicked “X” on…

The post What is Banner Blindness? appeared first on The Daily Egg.

See original:

What is Banner Blindness?

Your Blog Design is Bollocks (And How You’re Gonna Fix it)

One page, one purpose. If you’ve spent any time in the CRO world, or read even a single article on landing page optimization, you’ll have heard this catchy little slogan. And yet, unlike the majority of marketing advice containing little substance, this is a phrase which can drastically change the effectiveness of your site’s pages. How? By focusing your page’s intent. Having only one purpose removes extraneous CTAs, helps target your messaging, and makes it easier to track actual success. I mean, if your page has 10 CTAs (and we assume each has an equal chance of being taken) then…

The post Your Blog Design is Bollocks (And How You’re Gonna Fix it) appeared first on The Daily Egg.

Excerpt from: 

Your Blog Design is Bollocks (And How You’re Gonna Fix it)

How to Design a High Converting Mobile Lead Generation Flow

mobile lead

Everything is moving towards mobile. For examples, Google penalizes you if your site isn’t mobile optimized and Facebook Ad CPC (cost per click) is much cheaper on mobile compared to desktop. More than half of the world’s web traffic now comes from mobile phones. This means more and more potential customers are viewing your website on their phones. If you still haven’t optimized your site’s conversions for mobile user experience, then chances are you’re losing money. On top of that, audience targeting is way more successful on mobile than on desktop, so you can’t afford to put off mobile any…

The post How to Design a High Converting Mobile Lead Generation Flow appeared first on The Daily Egg.

Read this article: 

How to Design a High Converting Mobile Lead Generation Flow

Infographic: Your Brain On Visualization

I’m not going to lie – visual communication is incredibly more effective than just using plain old text. I’ll prove it to you. Which set of instructions is quicker to understand and more effective overall? This: Or this: Obtain a pair of scissors. Hold the bag out in front of you. Locate the perforated seam at the top of the bag. Using your scissors, carefully cut along the perforated line. Discard any excess trimmings. The bag is resealable – so close after using to preserve freshness. Which set of instructions is going to help you get the job of opening…

The post Infographic: Your Brain On Visualization appeared first on The Daily Egg.

Source: 

Infographic: Your Brain On Visualization