Tag Archives: these

Can Your Audience and Google Love the Same Page Title?

The Thinker

“What Do Department Store Santas and Prostitutes Have in Common?” “Why Do Drug Dealers Still Live at Home with Their Mothers?” These are two chapter titles from the Steven Levitt and Stephen Dubner book Freakonomics, a work that has captured the interest of hundreds of thousands of readers. One of the big draws of this book is the catchy and intriguing title for each chapter. You just want to read on. But how would Google rate those titles in terms of SEO? Where are the keywords/keyword phrases that are popular and commonly used by generic searches? These titles would be…

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Can Your Audience and Google Love the Same Page Title?

Calligraphy Art: Getting Started And Lessons Learned

Typography is a primary element of composition. Being a designer, I pay a lot of attention to its quality. Operating Photoshop is easy for me; however, to level up my skills, I am always learning to work with letters, using my hands, without any computer programs.
The first time I took a calligraphy course was about a year ago, and the decision was quite hard. I was sure that it would be painstaking and that I would need excellent handwriting to learn this art.

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Calligraphy Art: Getting Started And Lessons Learned

Infographic: A Breakdown of Color Preferences by Gender

true-colors

Choosing the right colors for a web or app design can be one of the most difficult decisions there is. Funny right? Not the coding, not the copy: the darn colors! Those who are not skilled in graphic design or the arts should probably leave this decision alone :). We always botch it! One factor that comes into play when making these palette decisions is: What gender are you targeting? The infographic below will shed some light on how males and female receive different colors and even how they identify colors by names. These interesting insights may adjust your thinking…

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Infographic: A Breakdown of Color Preferences by Gender

Everything You Need To Know About Emoji ?

We all recognize emoji. They’ve become the global pop stars of digital communication. But what are they, technically speaking? And what might we learn by taking a closer look at these images, characters, pictographs… whatever they are ? (Thinking Face). We will dig deep to learn about how these thingamajigs work.
Please note: Depending on your browser, you may not be able to see all emoji featured in this article (especially the Tifinagh characters).

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Everything You Need To Know About Emoji ?

How To Optimize For Voice Search And Siri

Siri, Cortana, Google Now. These are all “digital assistant” voice search platforms that are changing the way we search for content. To prove this point, over the course of 2015, “search on virtual assistants jumped from statistical zero to 10 percent of overall search volume globally.” If this pattern persists like I believe it will, this is only the beginning, and voice search may even surpass traditional keyboard search in time. I know that I find myself using voice search more and more these days. I find that it’s quicker, easier and simply more fun than manually typing in a…

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How To Optimize For Voice Search And Siri

How to Monetize Your Non-Ecommerce Website Without Being A Spam Lord

At the risk of stating the obvious, nobody likes spam. In fact, the Internet’s collective hatred of all things spam has given birth what Wired recently called “a veritable cottage industry of ad blockers.” If you’re trying to make money online … that’s not exactly good news. In fact, global ad blocking is estimated to cost online publishers nearly $41.48 billion this year alone. And that’s not even the worst of it: display ads that do make it through blocking software now earn an average click-through rate of just 0.19%. These stark realities are especially painful for non-ecommerce websites whose…

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How to Monetize Your Non-Ecommerce Website Without Being A Spam Lord

How to Track Conversions & ROI With These Content Marketing Metrics

If you ever want to make a marketer nervous, ask them how effective their content marketing is. Even I would sweat a little if you asked me that question. It’s not because I don’t know the answer, or where to look to find the answer, it’s just because the process of answering the question can be a little complex. I could throw any manner of numbers out at you, but some of them are just vanity metrics and most are meaningless without also talking about the benchmarks, past performance and the goals that I’m reaching for. Because metrics can be…

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How to Track Conversions & ROI With These Content Marketing Metrics

6 Easy Steps To Better Icon Design

This article discusses a set of design guidelines in six steps. The steps follow the basics of sound icon design, including consistency, legibility and clarity. The principles of effective icon design have been discussed at length by icon designer John Hicks of Hicks Design in his book The Icon Handbook, as well as by Google in its material design guidelines for system icons. The six steps discussed in this article should be seen as a guide, not a dogmatic list of rules.

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6 Easy Steps To Better Icon Design

The Big Fat Guide to Content Upgrades

You know how to grow a list, right? I mean, it’s a topic that’s been covered more times than I’d care to count. Well timed pop-ups, landing page best practices and appealing lead magnets have been the talk of the marketing town for years now. And sure, they’re all great methods proven to help you grow a sizable, quality list. But there’s a problem. These methods are often ineffectual without large amounts of targeted traffic. Landing pages need to be ranking well on Google or have large amounts of targeted referrals. And popups, well, they’re often generic and quite disjointed…

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The Big Fat Guide to Content Upgrades

A Better iOS Architecture: A Deep Look At The Model-View-Controller Pattern

If you’ve ever written an iOS app beyond a trivial “Hello world” app with just one screen and a few views, then you might have noticed that a lot of code seems to “naturally” go into view controllers. Because view controllers in iOS carry many responsibilities and are closely related to the app screens, a lot of code ends up being written in them because it’s just easier and faster that way.

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A Better iOS Architecture: A Deep Look At The Model-View-Controller Pattern