Yay! Your case study is ready to publish. At last. You’ve interviewed your customer for over an hour. You’ve written down their story and carefully proofread the text. Soon the world will hear what a great job you do. But in the back of your mind lurks a nagging fear. Perhaps your case study is […]
The post How to Turn Boring Case Studies into Gripping Stories that Sell appeared first on The Daily Egg.
How to Turn Boring Case Studies into Gripping Stories that Sell
Have you ever poured your heart out into an online survey? Or shared your deepest, innermost feelings while completing a customer satisfaction questionnaire? Probably not. There are loads of awesome qualitative research tools out there. But if you want extremely deep insight about your customers, there’s no substitute for picking up the phone and chatting […]
The post Start Talking! How To Do Customer Interviews That Reveal Priceless Insights appeared first on The Daily Egg.
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Start Talking! How To Do Customer Interviews That Reveal Priceless Insights
It can be hard to figure out why customers buy from a website and what turns them off. Did they buy because your buyer path through your website was done well, and they were ready to click the Buy button? Or were they turned off by something simple like your font choice because it was […]
The post A/B Test Mining: 4 Places to Find Meaningful Test Ideas appeared first on The Daily Egg.
A/B Test Mining: 4 Places to Find Meaningful Test Ideas
Bad news. Your website visitors are often very fickle creatures. They judge your whole website often within just a few seconds of arriving on your homepage – just like they do for a book by its cover. And worst still, many of them aren’t happy with what they see – average webpage bounce rates hover […]
The post How to Engage and Convert More Visitors in the First Critical 20 Seconds appeared first on The Daily Egg.
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How to Engage and Convert More Visitors in the First Critical 20 Seconds