Category Archives: Conversion Rate Optimization

HTML5 and The Future of the Web

Some have embraced it, some have discarded it as too far in the future, and some have abandoned a misused friend in favor of an old flame in preparation. Whatever side of the debate you’re on, you’ve most likely heard all the blogging chatter surrounding the “new hotness” that is HTML5. It’s everywhere, it’s coming, and you want to know everything you can before it’s old news.
Things like jQuery plugins, formatting techniques, and design trends change very quickly throughout the Web community.

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HTML5 and The Future of the Web

A Guide To Google Analytics And Useful Tools

Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers.

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A Guide To Google Analytics And Useful Tools

How To Optimize PNG

As a web designer you might be already familiar with the PNG image format which offers a full-featured transparency. It’s a lossless, robust, very good replacement of the elder GIF image format. As a Photoshop (or any other image editor) user you might think that there is not that many options for PNG optimization, especially for truecolor PNG’s (PNG-24 in Photoshop), which doesn’t have any. Some of you may even think that this format is “unoptimizable”.

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How To Optimize PNG

5 Useful And Creative Ways To Use WordPress Widgets

If you’ve been reading some of the previous WordPress-related articles here on Smashing Magazine, you’ll know that WordPress is much more than a blogging platform. It can be used as a CMS, too. And WordPress widgets are a powerful tool in your WordPress development arsenal.
When you think of WordPress widgets, you may think they’re just a way to rearrange various items in your blog’s sidebar without touching any code.

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5 Useful And Creative Ways To Use WordPress Widgets

Quality-Price-Ratio in Web Design (Pricing Design Work)

I’m about to make a bold statement. The quality of a design and the monetary cost of producing or procuring that design have absolutely no relationship whatsoever. It’s a bitter pill to swallow, I know. Many of you are crying foul at this very moment, but hear me out. I’ll explain my radical position – and hopefully give you a few pointers about how to more effectively price and position your design business in this brave new, and uncorrelated, world.

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Quality-Price-Ratio in Web Design (Pricing Design Work)

CSS3 Cheat Sheet (PDF)

Just last week we released an extensive printable HTML 5 Cheat Sheet that lists all currently supported HTML5 tags, their descriptions, their attributes and their support in HTML 4. In comments to this post we received many requests for a similar CSS3 cheat sheet that would present the main features of CSS3 in a handy, printable reference card. So we asked our friend Chris Hanscom from Veign (who created the HTML 5 cheat sheet) to create a quick reference card for CSS 3.

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CSS3 Cheat Sheet (PDF)

Crank Up Your Design Radar

No one understands the statement, “design is everywhere” better than us designers. But comprehension and integration are two totally separate acts. From food packaging, to billboards, to book covers, catalogs, websites, and everything in between, we spend the majority of our waking hours on our computers designing and/or looking at these designs through the portals of our monitors. But when the computer is shut down, does your “design radar” go off-line, as well?

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Crank Up Your Design Radar

35 Beautiful Photography Websites

Interest in photography websites has exploded over the last 10 years, largely thanks to the developments in digital photography. Cameras and computers have become cheaper and more powerful, software more sophistocated and printers can now print photos that are as good (if not better) than anything produced in a chemical darkroom. Now, once you’ve acquired a digital setup, the economic restrictions of film and development costs have been removed and the cost of photography is virtually nil.

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35 Beautiful Photography Websites

The Roadmap To Becoming A Professional Freelance Web Designer

Becoming a freelance web designer is a common dream among many designers, although it takes quite a bit of talent, business savvy, committment, and time. With all there is to consider when becoming self-employed, one can become overwhelmed — enough to deter themselves from trying at all.
Realizing many Smashing readers probably already have a head-start into the world of professional and freelance web design, this post is meant to act as not only a step-by-step guide, but also as a checklist for those who have already started their career.

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The Roadmap To Becoming A Professional Freelance Web Designer

Free Typographic XHTML/CSS-Layouts For Your Designs

In May we announced the Typographic Layout Design Contest that aimed to collect beautiful typographic (X)HTML+CSS-based layouts created by the design community and release them for free as a gift for the web design community. The response was overwhelming and we really had a hard time going through the designs, analyzing them and deciding which templates deserve the awards. Unfortunately, many templates were just copies of the current designer’s blog and some weren’t related to typography at all.

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Free Typographic XHTML/CSS-Layouts For Your Designs