Category Archives: Conversion Rate Optimization

Captivating Examples of Silhouette Photography

Silhouette photography is a wonderful way to convey drama, mystery, emotion and mood in a picture. A silhouette is defined as a view of an object or a scene consisting of the outline and a featureless interior, with the silhouetted object usually being black. Pictures like these often don’t convey a clear story, and leave part of the image up to the imagination of the viewer.
The key to taking a silhouette picture would be to: choose a strong subject with a defined and recognizable shape; turn off your flash to have as little light on the front of your subject as possible; get the light right by having more light shining from the background than the foreground; frame your image so that the brightest light source is behind your subject; and make sure the silhouette shapes are distinct and uncluttered by making subjects recognizable and keeping multiple subjects separate.

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Captivating Examples of Silhouette Photography

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How To Improve Your Branding With Your Content

Branding experts hit the nail on the head when they say that a winning brand conveys why you are your prospects’ only solution. If you can’t achieve that, you should at least convey why you are your prospects’ best solution. Of course, the same logic applies to your clients. So make a compelling claim about your business, product or service, and back it up.
Are you the biggest or most popular provider of your type of product?

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How To Improve Your Branding With Your Content

Optimizing Conversion Rates: It’s All About Usability

In eCommerce usability improvements usually have a huge impact on conversion rates. However, usability doesn’t only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users instead of throwing ad-slogans at them. In this article you’ll learn what to consider when preparing a perfect landing page for your product, how to focus user’s attention on the most important parts of your sites and also how you can use videos and user ratings to improve your conversion rates.

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Optimizing Conversion Rates: It’s All About Usability

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Non Profit Website Design: Examples and Best Practices

Non profit websites share many of the same best practices as any website. They need to be user friendly, easily navigable, and use appropriate fonts, colors, and other design elements. But often a non profit website needs to offer more than your typical corporate site.
A non profit’s website needs to make it easy to find out more about their cause, to donate money, and to become more involved. It needs to make it easy for media contacts to find the information they need and the contact information of key personnel.

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Non Profit Website Design: Examples and Best Practices

100 Obscure and Remarkable CD Covers

While recording artists and bands are busy recording their albums, a separate effort is usually being made behind the scenes to plan for the launch, promotion and circulation of the new tracks. The creation of CD cover art is an integral part of this process. Some CD covers feature heavily edited and airbrushed vanity photos of the musicians or recording artists. Thankfully, others are much more creative and work to create a cover image that reflects the mood, attitude or feel of the music it promotes.

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100 Obscure and Remarkable CD Covers

Custom Fields Hacks For WordPress

In our previous articles on WordPress hacks, we discussed the incredible flexibility of WordPress, which is one of the biggest reasons for its popularity among bloggers worldwide. Custom fields in particular, which let users create variables and add custom values to them, are one of the reasons for WordPress’ flexibility.
You may also be interested in the following related posts:
10 Useful WordPress Loop Hacks 10 Handy WordPress Comments Hacks 10 Useful WordPress Hook Hacks 10 Exceptional WordPress Hacks In this article, we’ve compiled a list of 10 useful things that you can do with custom fields in WordPress.

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Custom Fields Hacks For WordPress

10 Ways To Put Your Content In Front Of More People

Which is more important, driving traffic to your website or encouraging as many people as possible to see your content? Believe it or not, they are not one and the same.Too often, we as website owners live and die by web analytics applications. We fret about bounce rates, unique visitors and dwell time. However, when we focus so heavily on the performance of our website, we miss a fundamental point: we should aim to expose users to our content, not our website.

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10 Ways To Put Your Content In Front Of More People

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15 Fresh High-Quality Free Fonts

Every now and again we take a look around, select “fresh” high-quality free fonts and present them to you in a brief overview. The choice is enormous, so the time you need to find them is usually the time you should be investing in your current projects. We search for them and we find them, so you don’t have to.
In this selection we’re glad to present you Junction, Nadia Serif, Nilland, CartoGothic Std, Bergamo Std, Comic Serif, Birra Stout, Vegur and a couple of other high-quality free fonts.

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15 Fresh High-Quality Free Fonts

Awesome Wallpapers That Will Blow Your Desktop Away

We love awesome wallpapers. And we love beautiful ones most. We thought that it would be nice to provide our contributors with some fresh inspiration and our readers with some nice desktop wallpaper update for a lousy Monday. The wallpapers for this post were selected over a long period of time; they cover mainly nature, abstract and digital art (further collections will be coming if you are interested).

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Awesome Wallpapers That Will Blow Your Desktop Away

Drawing Inspiration From Music

Instead of getting into the heads of successful designers, we should be getting into the head of the audience we’re designing for. There are many ways this can be done, one of which is music. Relying on senses other than your vision can evoke a greater comprehension for what feeling must be conveyed through a design.
In my early years as a student, I had a difficult time adjusting to the thought process of a designer.

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Drawing Inspiration From Music