Here’s the most common problem I see when it comes to conversion rate optimization (CRO): Not putting enough energy into conducting the proper initial research into what to test. One round of user tests, then change the website. One heatmap, then change the website. One cohort analysis, then change the website. This can lead to very bad testing habits. When you are trying to improve your conversion rate, you should do multiple types of research. You should be using: Qualitative methods (e.g., usability testing, 5-second testing, surveys, etc.) Quantitative methods (e.g., heatmapping, cohort analysis, funnel analysis, segmentation, etc.) And of…
Most people use Facebook ads to pump up their visitor numbers. Wait, what? Let me be clear. They don’t wake up with that goal in mind, but it’s usually what ends up happening. I see this all the time with clients I work with. The problem isn’t that they can’t set up the Facebook ad campaigns or get visitors to their websites. It’s the next step where things go haywire. The visitors they’re paying for don’t download ebooks, sign up for accounts or buy products. The reason for this simply is that the thing they offer doesn’t appeal to those…
If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of the classic twentieth century magazine and newspaper ads. We have weeks, websites, and embedded video to make a sale. They had only moments and one printed page. For this article, I’ve sifted through the reams of great copywriting and distilled things down to just…
The first set of screens with which users interact, set the expectations of the app. To make sure your users don’t delete your app after the first use, you should teach them how to complete key tasks and make them want to come back for more. In other words, you need to successfully onboard and engage your users during those first interactions.
The onboarding process is a critical step in setting up your users for success with your product.
So, you want to give your projects some extra love? With Valentine’s Day coming up soon, we’ve got a fresh new set that consists of a delicious selection — just like a good box of chocolates. Take a peek, and you’ll find icons especially tailored to e-commerce projects (such as shopping carts and price tags), but also some more versatile motifs like a love letter, calendar, and even a WiFi sign that sends off some lovely vibes.
Many people find it difficult to get their minds back into work after a holiday season filled with love, food, and friends. May 2017 bring you a healthy and inspiring adventure. As for that kick-start inspiration, I hope this article will help get you back in the creative mindset.
Further Reading on SmashingMag: Inspiring Illustrations With Plenty Of Bright Colors Colorful Inspiration For Gray Days How To Create A Water Lily In Illustrator Anglepoise This is just genius!
I’m big on modular design. I’ve long been sold on dividing websites into components, not pages, and amalgamating those components dynamically into interfaces. Flexibility, efficiency and maintainability abound.
But I don’t want my design to look like it’s made out of unrelated things. I’m making an interface, not a surrealist photomontage. As luck would have it, there is already a technology, called CSS, which is designed specifically to solve this problem. Using CSS, I can propagate styles that cross the borders of my HTML components, ensuring a consistent design with minimal effort.
Editor’s note: So you’ve attended a conference, listened to some truly inspiring talks, made quite a few valuable connections, maybe even attended a hands-on workshop and learned a thing or two. What now? How do you bring back the new knowledge and ideas and connections to your team and to your work? This article highlights a practical strategy of getting there without much effort. With SmashingConf Barcelona taking place next week, we thought this article would come in handy.
Have you ever been to a conference with top speakers, awesome people to network with and such a great energy that you got fired up and couldn’t wait to get home to start applying everything you’ve learned? How do things look two weeks later? Did you implement all of that learning into action? How about two months later? Were you still taking action on that knowledge?
It may seem demoralizing to spend hours writing a trustworthy article, only to have the latest abomination from Buzzle or ListVerse outrank you. Don’t panic about this. Time is on your side. What do I mean by this? Google and Bing have made it a priority to highlight more timely news articles at the expense of content mills and tabloids. Search engines have the ability to read articles in a human-like way and determine their finer qualities. Human editors also play an important part in filtering out untrustworthy sites from truly valuable resources of information. In addition to search engines…