Tag Archives: article

If You’re Not Using a Facebook Messenger Sequence, You’re Throwing Away Leads. This is How to Get Started.

Do you ever think about how much money you might be wasting on Facebook? I’ve done it. And I’ve hated myself for it. It happens. You pour time and money into an ad campaign only for it to fall flat on its face. Often, that’s not your fault – it can be difficult to stand out on a site that has billions of users. At the same time, Facebook is an undeniable marketing juggernaut. Its reach is unlike any other site, and it’d be silly not to use it. So there’s an important question: How do you leverage the platform…

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If You’re Not Using a Facebook Messenger Sequence, You’re Throwing Away Leads. This is How to Get Started.

Web Development Reading List #190: Images in Web Notifications and Angular Code Splitting

New APIs offer great possibilities to build better web services. And some people push these new technologies to their limits. For example, we can use JavaScript to generate images that we then can use in Web Notifications. We can use the Storage API to find out if and how much data we can save on a user’s device and can adjust the behavior of our applications accordingly.
And then we can push our designs further.

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Web Development Reading List #190: Images in Web Notifications and Angular Code Splitting

How Lean UX Can Save Your Start-Up

lean UX

Lack of “product/market fit” is one of the key reasons for start-up failures. Despite initial success, businesses fail to be sustainable. One way to escape this is to get everyone involved and get back to experience-based design. Don Norman, one of the top names in UX design, coined the term, “User Experience,” back in 1995. He said, “User experience is nothing but starting any design by understanding the audience.” It allows coordination between all the elements and putting together psychology and designing. From the way things were understood in 1995, we have moved a long way in terms of design….

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How Lean UX Can Save Your Start-Up

3 Reasons to Use End-to-End Testing in Your Content Marketing Strategy

finish line

End-to-end testing is a term usually reserved for the product team. Put simply, such testing ensures the product will complete the tasks it is intended to in real life conditions from beginning to end. Interestingly, end-to-end testing is a proven content marketing strategy as well. From The Wirecutter’s in-depth gadget reviews to Michelle Phan’s face care and makeup tutorials, they’ve turned their end-to-end product experience into content. So why do they work? Let’s go over three concrete examples that show how different companies execute end-to-end testing in their content marketing. 1. Gain consumer trust to convert users End-to-end testing can…

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3 Reasons to Use End-to-End Testing in Your Content Marketing Strategy

Free Icon Set: Happy 4th Of July (20 Icons, PNG, EPS, AI, SVG)

Every once in a while, we publish freebies related to different occasions and themes. Today, we’d like to share an icon set dedicated to a well-known upcoming American holiday. Some of you may already be working on the usual flyers or brochures, so we thought we’d help you out with a set of colorful icons to spice up your designs a bit differently this year. Thank us later!
Designed by the creative folks at Vecteezy, this freebie contains 20 illustrations of some lovely things that shouldn’t be left out on this particular holiday.

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Free Icon Set: Happy 4th Of July (20 Icons, PNG, EPS, AI, SVG)

When Large Isn’t Large Enough: Designing With Hero Images

(This is a sponsored post). When users come to your page, they’ll feel some kind of reaction. Whether it’s positive or negative, that reaction is determined in large part by what they see. Because vision is perhaps the strongest human sense, a hero image is one of the fastest ways to grab the user’s attention. Bold, graphic and intentional imagery engages the user. It draws the user in immediately and makes a perfect centerpiece for a minimalist app or website.

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When Large Isn’t Large Enough: Designing With Hero Images

How to Use Smarter Content to Build Laser-Focused Lists of Qualified Prospects

Laser Focus Content Marketing

Many companies invest a lot of time and money in content marketing. But very few are ever really successful with it. That’s because a lot of companies approach to content marketing as some sort of hands-off sorcery. They write blog post after blog post and then sit around and wait for something to happen (hint: nothing will happen). Instead, you should think of content as a type of currency – a strategic asset that you can use within a framework to drive business results. This requires a plan and a strategy for how you will use content and then which…

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How to Use Smarter Content to Build Laser-Focused Lists of Qualified Prospects

How To Create An A/B Testing Research Framework For Faster Iterations & More Wins

online ab testing framework

Here’s the most common problem I see when it comes to conversion rate optimization (CRO): Not putting enough energy into conducting the proper initial research into what to test. One round of user tests, then change the website. One heatmap, then change the website. One cohort analysis, then change the website. This can lead to very bad testing habits. When you are trying to improve your conversion rate, you should do multiple types of research. You should be using: Qualitative methods (e.g., usability testing, 5-second testing, surveys, etc.) Quantitative methods (e.g., heatmapping, cohort analysis, funnel analysis, segmentation, etc.) And of…

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How To Create An A/B Testing Research Framework For Faster Iterations & More Wins

An Abridged Cartoon Introduction To WebAssembly

There’s a lot of hype about WebAssembly in JavaScript circles today. People talk about how blazingly fast it is, and how it’s going to revolutionize web development. But most conversations don’t go into the details of why it’s fast. In this article, I want to help you understand what exactly it is about WebAssembly that makes it fast.
But first, what is it? WebAssembly is a way of taking code written in programming languages other than JavaScript and running that code in the browser.

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An Abridged Cartoon Introduction To WebAssembly

The Beginner’s Guide To Making Facebook Advertising Convert

beginners guide to facebook ads

Most people use Facebook ads to pump up their visitor numbers. Wait, what? Let me be clear. They don’t wake up with that goal in mind, but it’s usually what ends up happening. I see this all the time with clients I work with. The problem isn’t that they can’t set up the Facebook ad campaigns or get visitors to their websites. It’s the next step where things go haywire. The visitors they’re paying for don’t download ebooks, sign up for accounts or buy products. The reason for this simply is that the thing they offer doesn’t appeal to those…

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The Beginner’s Guide To Making Facebook Advertising Convert