All posts by Sean Work

The Crazy Egg Guide to Google Search Console

These days, the first thing I do after setting up a new website is link it to Google Search Console. Previously known as Google Webmaster Tools, this free resource from Google shows how the search giant crawls and indexes websites. It is invaluable for anyone needing to monitor: Their site’s performance in search results Content accessibility Malware and spam issues Frankly, anyone who has a website should use this excellent tool. If you’re not already using it, here’s how you can get started. Note: If you ever find this guide to be out-dated, please reach out to me on Twitter…

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The Crazy Egg Guide to Google Search Console

Infographic: The Blueprint for a Perfectly Testable Landing Page

Presented below is a beautifully designed infographic that breaks down all the elements of a landing page. This infographic is not necessarily a guide that is to be copied; rather it provides valuable insights on testable regions of a typical landing page design. Every Marketing Campaign Should Usually Be Directed To A Dedicated Landing Page There are some exceptions to this rule of thumb, but when you’re trying to establish a baseline of effectiveness for a specific campaign – there is no better way to measure than with a landing page. A dedicated landing page allows you to test and…

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Infographic: The Blueprint for a Perfectly Testable Landing Page

Free Webinar Today! 5 Simple Steps to Profit with Google AdWords

This FREE webinar will be extremely valuable to you if: You’re just getting started with Google AdWords You’re already advertising but you want to improve your results When Is It? Tuesday, October 4, 2016 at 1pm Eastern. Here’s What This Free Webinar Will Do For You: You’ll learn how to identify the BEST keywords to advertise on, so you get more qualified leads and new customers (and avoid wasting money on irrelevant keywords or “tire kickers”). You’ll learn 2 key Campaign Settings that will instantly improve the quality of your traffic and help you generate more leads and customers from…

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Free Webinar Today! 5 Simple Steps to Profit with Google AdWords

Free Webinar: 5 Simple Steps to Profit with Google AdWords

This FREE webinar will be extremely valuable to you if: You’re just getting started with Google AdWords You’re already advertising but you want to improve your results When Is It? Tuesday, October 4, 2016 at 1pm Eastern. Here’s What This Free Webinar Will Do For You: You’ll learn how to identify the BEST keywords to advertise on, so you get more qualified leads and new customers (and avoid wasting money on irrelevant keywords or “tire kickers”). You’ll learn 2 key Campaign Settings that will instantly improve the quality of your traffic and help you generate more leads and customers from…

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Free Webinar: 5 Simple Steps to Profit with Google AdWords

Why Your Responsive Website Could Be Killing Your SEO

Everyone has been telling you to “go responsive” for the past few years, and you’ve finally made the switch. I know how painful it can be. We recently redesigned The Daily Egg, and we’re still not done fixing things (we started in January!). Mobile is a pain in the behind! I still do a little web development work for friends and family, and I know how much extra work goes into building sites these days. It’s basically a matter of building two sites now. Good news for people in the web development business! If you’re lucky, nothing happened to your…

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Why Your Responsive Website Could Be Killing Your SEO

3 Psychographic Gems You MUST Find Out About Your Customers

Marketing is all about knowing your customers and the best way to respond to them. That’s why marketers love data. I’ve spent much of my career working on software that helps marketers understand what their customers are doing, and how to best respond. All this data is great, and we need to know it. But […]

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3 Psychographic Gems You MUST Find Out About Your Customers