Tag Archives: building

Why Should We Design Emotional Systems?

Before the very first page of a book has been read, you’ve already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is being dissected by the hand and eye at every moment. [Links checked & repaired March/24/2017]
In this brief second there is a dialogue between the reader and the object.

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Why Should We Design Emotional Systems?

Easier Is Better Than Better

In his book, The Paradox of Choice, Barry Schwartz comes to an interesting conclusion involving human choice. “People choose not on the basis of what’s most important, but on what’s easiest to evaluate.”
Common sense would dictate that if you were given a list of choices, you would choose the one that is most important to you, when in reality humans usually choose the one that is easiest for them to understand and evaluate.

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Easier Is Better Than Better

How To Build A Better Web Application For Your Business

Are you fed up with hearing about yet another Silicon Valley Web application built with fairy dust and funded by magic pixies? If so, this post is for you. Most of us will never get to work on a Web application that is funded by venture capital and for which the business aims are a secondary consideration. For us, developing a Web application is about meeting a particular business need as part of our job working with some large organization.

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How To Build A Better Web Application For Your Business

Email Is (Still) Important And Here Is Why

Social media is more than a buzzword. It’s now a lifestyle decision for a lot of companies. Many individuals and organizations have abandoned a traditional web presence (which used to mean a website and email address) in favor of a Facebook page coupled with a Twitter account.
So, where does this leave email? Has the @ symbol lost its meaning as an address, and instead become the signifier of a Twitter name?

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Email Is (Still) Important And Here Is Why

Optimizing Emotional Engagement In Web Design Through Metrics

Think about what keeps you coming back to your favorite store, your favorite person or even your favorite website. It’s not just a mindless buy-go, hug-go or click-go relationship. It is a complicated, emotional connection. It is what makes relationships with people and brands intoxicating. User engagement must have an equally complex emotional connection. It must affect the user in mind, body and spirit. Anything less is a 1990s brochure website.

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Optimizing Emotional Engagement In Web Design Through Metrics

When Business Objectives and User Experience Clash

Here’s a question for you: would you agree that creating a great user experience should be the primary aim of any Web designer? I know what your answer is… and youʼre wrong!
Okay, I admit that not all of you would have answered yes, but most probably did. Somehow, the majority of Web designers have come to believe that creating a great user experience is an end in itself. I think we are deceiving ourselves and doing a disservice to our clients at the same time.

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When Business Objectives and User Experience Clash

Billboard Web Design: How To Win Your Audience’s Attention

Let’s say you’re driving down the freeway at 65mph and you see the roadside plastered with advertising posters on both sides. Some small, some large, all meant in some measure to cause you to remember a brand or identity, to keep that company name in your mind. The more saturated the roadside becomes with advertisements, the more the brand has to be distinctively creative, unique and memorable.
Generally, the eye-catching ads are mostly the ones with witty taglines that are easy and fun to remember.

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Billboard Web Design: How To Win Your Audience’s Attention

Applying "A Pattern Language" To Online Community Design

A Pattern Language is a book about architecture that was written in the 1970s, before the Web as we know it was even conceived. But the book provides hundreds of valuable patterns for community planning and architectural design, many of which can easily be applied to online communities and social networking websites.

Niche social networks are popping up online all the time, with many designers and developers taking advantage of pre-built social network platforms and making little modification.

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Applying "A Pattern Language" To Online Community Design

HTML5 and The Future of the Web

Some have embraced it, some have discarded it as too far in the future, and some have abandoned a misused friend in favor of an old flame in preparation. Whatever side of the debate you’re on, you’ve most likely heard all the blogging chatter surrounding the “new hotness” that is HTML5. It’s everywhere, it’s coming, and you want to know everything you can before it’s old news.
Things like jQuery plugins, formatting techniques, and design trends change very quickly throughout the Web community.

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HTML5 and The Future of the Web

12 Tips For Designing an Excellent Checkout Process

Shopping online can be a great experience. You don’t have to leave the comfort of your home and you can quickly compare and read about all the competing products in order to pick the best one for you. But it can also be a little frustrating if the process isn’t designed correctly.
Looking around for that checkout link, having to fill out registration forms and then being told the product is out of stock isn’t going to make your day.

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12 Tips For Designing an Excellent Checkout Process