Probably the most remarkable characteristic of our Web design community is that we care about our craft. We care about best practices, about our work, about learning, sharing and improving our skills. This very spirit is the driving force behind our daily work at Smashing Magazine, and this spirit is what has prompted us to organize the very first Smashing Conference: a friendly, valuable and inspiring community event that will help us all become better at what we do.
The First Smashing Conference: A Community Event For Web Designers
We are very happy to present a sample chapter from the SOLD OUT printed Smashing Book #3, written by Aarron Walter. In this chapter, Aarron explains how sharing our personalities can help us create lasting relationships with users, and how it can improve the bottom line of our business. The sample is also available for free download in PDF, EPUB and MobiPocket. —Editorial Team
Written by Aarron Walter, reviewed by Denise Jacobs.
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Redesigning With Personality