Tag Archives: aarron-walter

Not Just Pretty: Building Emotion Into Your Websites

Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency.
We were so busy trying to adapt to the World Wide Web as a new medium that we lost sight of its full potential.

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Not Just Pretty: Building Emotion Into Your Websites