Tag Archives: active

Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only

google analytics 12 metrics

Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and even seven-figure companies all over the world use it. However, because it’s free, there are a few tradeoffs you have to make. One of those tradeoffs? You have to give up some user friendliness for affordability. Make no mistake: Google Analytics can go super deep. You can use it for some advanced applications, like finding out where users are abandoning the shopping cart. But if you’ve ever looked at Google Analytics before, you may have…

The post Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only appeared first on The Daily Egg.

See the article here: 

Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only

Getting Practical With Microcopy

The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an effective user experience. We, as designers, however, know that good design and a good user experience are rarely achieved by fixating on one discipline, but rather by adopting a multidisciplinary approach. At best, it’s about finding a balance between UX, UI and interaction design, usability, accessibility, web performance (front end, back end, networking), service design and content strategy (i.

View the original here: 

Getting Practical With Microcopy