Tag Archives: amazon

Monthly Web Development Update 12/2017: Pragmatic Releasing, Custom Elements, And Making Decisions

Today I read an eye-opening article about the current young generation and their financial future. It’s hard to grasp words like “Millenials”, and there’s much talk about specific issues they face, but, for many of us, it’s not easy to understand their struggle — no matter if you’re older or younger than me (I qualify under the Millenial generation). But Michael Hobbes’ entertaining and super informative article revealed a lot to me.

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Monthly Web Development Update 12/2017: Pragmatic Releasing, Custom Elements, And Making Decisions

How to Tailor Your eCommerce Payment Options for Teenage Customers

There’s an ecommerce audience that doesn’t get talked about much, but they’re buying online in massive and ever-increasing numbers. More than three-quarters of them buy online regularly. They flock to major brands like Amazon, but there are ways you can get in on the action too. Interested? I’m talking about young people. Under-18 teens are one of the most ecommerce-savvy populations out there – unsurprising when you consider that a person who’s 17 this year literally can’t remember a time without the internet. ‘They are the first generation to always have the internet at their disposal. They grew up in…

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How to Tailor Your eCommerce Payment Options for Teenage Customers

User Authentication For Web And iOS Apps With AWS Cognito (Part 1)

Developers and organizations alike are looking for a way to have more agility with mobile solutions. There is a desire to decrease the time from idea to test. As a developer, I often run up against one hurdle that can slow down the initial build of a mobile hypothesis: user management.

User Authentication For Web And iOS Apps With AWS Cognito (Part 1)

Over the years, I have built at least three user management systems from scratch. Much of the approach can be based on a boilerplate, but there are always a few key items that need to be customized for a particular client. This is enough of a concern that an entire category of user management, authentication and authorization services have sprung up to meet this need. Services like Auth0 have entire solutions based on user and identity management that developers can integrate with.

The post User Authentication For Web And iOS Apps With AWS Cognito (Part 1) appeared first on Smashing Magazine.

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User Authentication For Web And iOS Apps With AWS Cognito (Part 1)

The Crazy Egg Guide on How to Avoid the Reddit Hug of Death

Success. We all dream about it. And this guide is here to ensure your dreams don’t become a nightmare. The nightmare in question? It was originally popularized as the Slashdot effect, now most notoriously known as the Reddit Hug of Death. From the Wikipedia page: “The Slashdot effect … occurs when a popular website links to a smaller website, causing a massive increase in traffic. This overloads the smaller site, causing it to slow down or even temporarily become unavailable.” A massive increase in traffic. That’s the dream. That’s what we are all working to achieve! But imagine the very…

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The Crazy Egg Guide on How to Avoid the Reddit Hug of Death

Designing The Perfect Feature Comparison Table

Not all products are created equal. While we repeatedly buy some products almost mindlessly, for others, we take a lot of time to make a purchasing decision. For a price tag that meets a certain threshold or if we are particularly invested in the quality of a product, we want to be absolutely certain that we are making the right choice and are getting a good product for a good price.

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Designing The Perfect Feature Comparison Table

How Indian Brands Drive Conversions On Independence Day

How Brands Drive Conversion on Independence Day

The Indian Independence day is right around the corner. For consumers in India, it’s a day of rejoice and celebration. And, for marketers, it opens a box of opportunities.

For marketers, the opportunity to leverage spirit of Independence translates into consumers’ buying decision for marketers.

In India, especially during major festivals and occasions like Independence Day, you can expect cutthroat rivalry among major brands. And yet, there are big winners in such intense situations.

How does this happen?

What are the strategies and tactics that these brands deploy to successfully pull off a nationwide campaign?

We studied various campaigns of India’s largest online brands to find out the answer.  

And we saw that there were five different ploys deployed to pique the interest of the average online consumer in India that resulted in the success of these campaigns.

1. Tapping into consumers’ emotions

Independence Day is the time of the year when citizens are filled with joy and hopes for prosperity for the whole nation. Marketers very well understand these emotions and know how to leverage these to their advantage.

A fitting example would be the outstation campaign by Ola, one of the largest cab aggregator in India.

When the Independence day is close to a weekend, people love to travel a lot. Weekend getaways are popular among the public, and folks love to spend time with their friends and relatives at places nearby.

Ola appealed to its customers’ emotions by offering them outstation deals during the Independence week. The company even offered an INR 300 discount for its first-time outstation users. Ola also partnered with Club Mahindra and Yatra to offer deals on hotel stays.

Ola Outstation Email

Ola encourages taking a holiday while thinking about it as a viable brand for traveling to nearby getaways.

2. Limited Period Offer

The sad part of these festive sales and offers is that these need to end after a short span. These campaigns generally run from 2 to 5 days around the festival.

For example, Flipkart Freedom Sale which celebrates India’s spirit of Independence only ran for 4 days, so people had limited time to buy what they wanted to.

Freedom Sale Flipkart

Most consumers plan their purchases for such special occasions to get the best deals for the intended product. For others, marketing events, sales, and giveaways always take place with an expiration date.

Setting up such a trigger pushes prospective buyers to make purchases fast, to avoid missing out on the deals.

3. Creating a Sense of Urgency with the help of Micro Events

Some brands build upon the limited nature of the sale and go out all guns blazing to create a sense of urgency.

On top of the limited nature of the sale event, there are few micro-events incorporated into the sale that runs for a few hours to minutes. These sales are exclusive to people who can decide and act fast as they come with an additional discount.

Amazon does this very well with their lightning deals, which generally last from 2-6 hours throughout the event (which itself is 4-day long). The lightning deals have an additional discount on an already stated discount. The catch is the limited time and the sense of urgency it creates.

amazon-lighting-deal

If people have to buy a product which has a lightning deal, they can add it to their cart and checkout under 15 minutes or the deal is gone forever.

4. Exclusive Product Launch

These festive events also leverage their audience’s interest by providing exclusive product offers during a sale.

It is highly useful to build anticipation among shoppers. And, in India, Amazon attracted consumers from the smartphone market. India is known as the mobile-first country, where over half the population owns a smartphone.

keyone-launch

Amazon saw huge boosts in sales due to Smartphone and had exclusive launch of various devices such as Blackberry KeyOne, LG Q6, and the Oneplus 5’s Soft Gold variant. The result was a massive 10X increase in the sales for Amazon through just their Big Indian Sale Event.

5. Omnichannel Promotion and User Experience

Most major brands understand their users and customers. India is predominantly a mobile-first market with a decent penetration when it comes to computers. People love to shop using their mobile devices as well as use their laptops or PCs to make a purchase.

And most users want omnichannel access to the brand of their choice. We saw that a major chunk of brands embraced this philosophy over the Independence week.

For instance, my primary communication happens on my cell phone and brands saw my interaction on cell phones were far more than the email or website and therefore most of the promo I received was over mobile push or in-app rather than through email or website.

Grofers Freedom Sale

Also, there were deals that promoted usage of multiple channels to buy products. Grofers offered an INR 100 discount to shoppers who were open to buying stuff using their mobile app.

Appeal to Your Customers’ Emotions; Don’t Stop Experimenting

Customers are spoilt for choices when the whole nation is celebrating. In these times, marketers need not be intimidated or overwhelmed by their customers. They have to leverage these emotions and keeping building experiences with the help of experimentation.

These are major strategies that have been successfully demonstrated by brands to be effective. You need to understand emotional cues of your customers and accordingly create an effective campaign.

By tapping into your customer’s cognitive tendencies, you can build healthy, long-term relationships with your customers.

The post How Indian Brands Drive Conversions On Independence Day appeared first on VWO Blog.

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How Indian Brands Drive Conversions On Independence Day

Building A Simple AI Chatbot With Web Speech API And Node.js

Using voice commands has become pretty ubiquitous nowadays, as more mobile phone users use voice assistants such as Siri and Cortana, and as devices such as Amazon Echo and Google Home have been invading our living rooms.

Building A Simple AI Chatbot With Web Speech API And Node.js

These systems are built with speech recognition software that allows their users to issue voice commands. Now, our web browsers will become familiar with to Web Speech API, which allows users to integrate voice data in web apps.

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Building A Simple AI Chatbot With Web Speech API And Node.js

How To Transform Your eCommerce Business With 11 Simple Tips

transform your ecommerce business

Online store owners swim in a sea of fierce competition dominated by Amazon and Best Buy, among others. You can’t always be number one. But with a strong desire and the right tools, you can become a leader in your niche. One of the best ways to get to the top is with a powerful content marketing strategy that blows the opposition out of the water. So, what are the secrets of creating and implementing an unsurpassed content marketing strategy that delivers the results you’re looking for? That’s what I’m about to reveal. Why Should You Prioritize Content Marketing Above…

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How To Transform Your eCommerce Business With 11 Simple Tips

How To Build Your Own Action For Google Home Using API.AI

For the holidays, the owner of (and my boss at) thirteen23 gave each employee a Google Home device. If you don’t already know, Google Home is a voice-activated speaker powered by Google Assistant and is a competing product to Amazon’s line of Alexa products. I already have the Amazon Echo, and as Director of Technology at thirteen23, I love tinkering with software for new products. For the Amazon Echo, you can create what are called “skills”, which allow you to build custom interactions when speaking to the device.

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How To Build Your Own Action For Google Home Using API.AI

Web Development Reading List #183: Comedy In Design, Security Checklist And The Life As A Nobody

When was the last time you took some time to reflect? Constantly surrounded by news and notifications to keep up with and in a rush to get things done more efficiently, it’s important that we take a step back from time to time to reflect our actions and opinions.
Reflect if you are working the way you want to work, reflect if you live your life as you want it to be, but also everyday matters.

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Web Development Reading List #183: Comedy In Design, Security Checklist And The Life As A Nobody