Tag Archives: analytics

Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer…Read blog postabout:Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

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Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

How to Avoid Web Analytics “Analysis Paralysis” and Spend More Time Making Optimization Wins

It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one. When you can immediately see where visitors and users are clicking and where they’re not, you’re instantly clued into obvious bottlenecks, blockers, and regions that are completely ignored. Take this Google Analytics data for example… When you start digging through your typical analytics package, you’ll end up several pages deep, looking at listed data such as that shown above. Not always helpful, right? Visualizations are the best place to start What happens when I look at visual website analytics? This is a…

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How to Avoid Web Analytics “Analysis Paralysis” and Spend More Time Making Optimization Wins

What is a Vanity Metric?

what is a vanity metric

A metric that makes you feel good without telling you anything about your business. Or as Tim Ferris puts it: ‘Vanity metrics: good for feeling awesome, bad for action.’ Vanity metrics are things you can measure that don’t matter. They’re easily changed or manipulated, and they don’t bear a direct correlation with numbers that speak to business success. People use vanity metrics because they don’t know that these numbers don’t really count, or because vanity metrics can make you feel like you’re getting results – even though they don’t really tell you anything about your business health or growth. What’s…

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What is a Vanity Metric?

The Six Most Misunderstood Metrics in Google Analytics

Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and ultimately maximize conversions. But there’s a catch. It’s only effective if you actually know how to interpret the data.   Unfortunately, not all users fully understand the core metrics, and there’s uncertainty as to how to decipher them. Here, we’ll take a look at six of the most misunderstood metrics in GA to find out what the data means and how to apply it in order to optimize your site. 1. Direct Traffic At first…

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The Six Most Misunderstood Metrics in Google Analytics

Follow the Trail of Profits Hiding in Your Website with Crazy Egg’s Confetti Report

Confetti is a compelling report that shows you in high definition where individual clicks are happening on your web pages with colored-coded dots. Being able to visually see where your visitors are clicking can tell you a lot about your web page’s design and how it’s helping (or hurting) your goals and conversions. Metrics Selector In the upper-left corner of the Confetti Report, you’ll see our Metrics Selector. By clicking on the metrics in the legend, you can switch between: Search terms Day of week Time of click Browser …and 16 other metrics! Being able to segment your Confetti Report…

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Follow the Trail of Profits Hiding in Your Website with Crazy Egg’s Confetti Report

Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only

google analytics 12 metrics

Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and even seven-figure companies all over the world use it. However, because it’s free, there are a few tradeoffs you have to make. One of those tradeoffs? You have to give up some user friendliness for affordability. Make no mistake: Google Analytics can go super deep. You can use it for some advanced applications, like finding out where users are abandoning the shopping cart. But if you’ve ever looked at Google Analytics before, you may have…

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Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only

Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports

cohort analysis report

There have been many published articles on marketing funnels emphasizing the need to track the full customer lifecycle, in order to determine the best return on campaign activity spend. Some provide tracking solutions through hacks (e.g. using customer variables), other articles suggest using an enterprise level solution (e.g. Salesforce or Google Analytics Premium). While there’s also a small number that argue the fact that the customer journey isn’t linear, which means it can’t be tracked. The main challenge is that multi-channel attribution was and is still (until the next update comes out) measured on assumptions on what the individual credited…

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Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports

The State Of Advanced Website Builders

Advanced website builders — the tools provided by Squarespace, Wix, Weebly, The Grid and more — produce websites that look and feel like they were designed and coded by humans. They’re also software as a service, which is a different business model than traditional, custom-developed websites. So, should companies use them? At some point, will they replace custom development?
In short, yes.
Self-serve website-builder platforms are quietly becoming very powerful.

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The State Of Advanced Website Builders

Official Feature Release: Crazy Egg Recordings

Crazy Egg Recordings

Today we are releasing our newest feature – Recordings. And as the name suggests, Crazy Egg users can now view video recordings of their website visitors’ sessions. Just to be clear, Recordings doesn’t record visitors through their computer cameras :). We record their screen activity as they navigate and use your website. Here’s an example: We’ve been very excited about this release. Many of our customers have been asking for this functionality, and it was our pleasure to build it for them! We really wanted to make sure we built a visitor recording feature that serves our customer base in…

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Official Feature Release: Crazy Egg Recordings

Introducing Crazy Egg Recordings – Know What Visitors Really Do On Your Site

Crazy Egg Recordings

The one piece of information about your website that matters most is: how do your users interact with it? It’s easy to find out what they think about it: you can just ask them. But it’s very hard to find out how real users go about navigating your website. The thing is, that piece of knowledge is absolutely crucial. It’s the acid test for every design decision, because it’s what determines whether a visitor converts or bounces. So, we made Crazy Egg Recordings. Soon, Recordings will let you see multiple sessions of different visitors clicking, scrolling, and navigating throughout your…

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Introducing Crazy Egg Recordings – Know What Visitors Really Do On Your Site