Tag Archives: approved-please

Why is Apple’s Marketing Just So Darn Good?

apple-hasnt-tweeted-yet

Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war. They don’t try to compete on price, and they don’t have to. Steve Jobs and his team excelled at manufacturing and marketing consumer products that consumers love. Apple’s marketing is so effective, in fact, that it has become a benchmark for other companies who want to achieve the same global popularity, revenue growth and staying power. Regardless of your industry, product or service, there are a few things to be learned from Apple’s marketing. Apple’s Marketing…

The post Why is Apple’s Marketing Just So Darn Good? appeared first on The Daily Egg.

See original: 

Why is Apple’s Marketing Just So Darn Good?

How to Develop a Winning CRO Testing Roadmap

how-to-develop-a-winning-cro-testing-roadmap

If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem now is: how do you decide what to test? Successful testing is almost always strategic in nature. You can’t just fire up your testing tool, plug in a couple of page variations and expect to meet your business goals – at least not consistently. Instead, you need to plan out a long-term strategy, prioritize tests based on business goals, and develop an execution timeline. This, in essence, is the testing roadmap. And when done right,…

The post How to Develop a Winning CRO Testing Roadmap appeared first on The Daily Egg.

Link:

How to Develop a Winning CRO Testing Roadmap

The Crazy Egg Guide to Conversion Copywriting

the crazy egg guide to conversion copywriting

PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different. A PPC expert couldn’t run a successful email campaign, just as a social media guru might struggle to achieve better SERP rankings. Marketing is a multifaceted beast. Yet, regardless of the different stratagems, approaches or “hacks” required for each marketing process, there’s one element that is present throughout. Good copywriting. Call me biased, but any of the above-mentioned areas of marketing would fall flat without good copywriting. Keyword…

The post The Crazy Egg Guide to Conversion Copywriting appeared first on The Daily Egg.

View original post here:

The Crazy Egg Guide to Conversion Copywriting

The Beginner’s Guide to Performing a Local SEO Audit

google local seo audit

Local SEO works a little differently than the mainstream version. It uses some ranking factors that simply don’t show up in ordinary SEO, and some techniques are different too. That makes sense, since the buyer journey is often very different too. Local buyers are often searching from somewhere close by, they’re likely to make purchases soon and they’re interested in local information like phone numbers and directions. Before you can set out to be successful at local SEO, you need to know where you are. That means you need to audit your local SEO, onsite and off, and check that…

The post The Beginner’s Guide to Performing a Local SEO Audit appeared first on The Daily Egg.

See original: 

The Beginner’s Guide to Performing a Local SEO Audit

How To Optimize For Voice Search And Siri

Siri, Cortana, Google Now. These are all “digital assistant” voice search platforms that are changing the way we search for content. To prove this point, over the course of 2015, “search on virtual assistants jumped from statistical zero to 10 percent of overall search volume globally.” If this pattern persists like I believe it will, this is only the beginning, and voice search may even surpass traditional keyboard search in time. I know that I find myself using voice search more and more these days. I find that it’s quicker, easier and simply more fun than manually typing in a…

The post How To Optimize For Voice Search And Siri appeared first on The Daily Egg.

Source:

How To Optimize For Voice Search And Siri

Why Your Lazy Attempts at Copy are Killing Your Conversions

This is the greatest article you’ll ever read. Everything you’ve read in your life until this point pales in comparison to the wondrous insights you’re about to experience. Upon finishing this piece you’ll become the world’s greatest marketer, one who’s mastered the infinitely detailed nuances of the English language and how to leverage them for the success of your business. I could sit here and write grandiose claims all day long. I could regale you with unbelievable promises, tales of unparalleled success and the secrets to profit until I’m blue in the face. But honestly, would you believe me? Probably…

The post Why Your Lazy Attempts at Copy are Killing Your Conversions appeared first on The Daily Egg.

View the original here – 

Why Your Lazy Attempts at Copy are Killing Your Conversions

How to Make Your Own Explainer Video

You can pound your keyboard for months – trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really need is a great explainer video. Something that sits front and center on your home page and delivers your message perfectly. Something like this: You can go to one of the many explainer video companies, you can hire a freelancer, or you can try to make one yourself. Each of those options has its pros and cons. A company might be expensive, but you’ll get a quality video. Freelancers are cheaper, but it’s hard to…

The post How to Make Your Own Explainer Video appeared first on The Daily Egg.

More: 

How to Make Your Own Explainer Video