Blogging is a powerful B2B content marketing tool. But many B2B content marketers aren’t getting anything close to its full effectiveness. So they conclude that blogging doesn’t work, or at least that it doesn’t work for their business. In fact, you could be reaping massively higher traffic, leads, and sales with a well-constructed blogging strategy. By the end of this guide, you’ll know why blogging works and how to create, implement, and measure a blogging strategy that will work for you. First, though… 1. Why Blog at All? Blogging regularly can lead to more traffic, more leads, and more sales….
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The Crazy Egg Guide to B2B Blogging
Marketing Automation is a tool, or a suite of tools, that enables the automation of repetitive tasks across several channels. This includes email marketing, social media, customer segmentation, A/B testing and website personalization. Using an all-in-one tool, or a stack of several marketing tools together, marketers can automate several activities to scale their efforts and focus on more hands-on initiatives. The Benefits of Marketing Automation Marketing automation allows businesses, both small and large alike, to run complex marketing activities with limited resources. It’s a huge time saver, allowing marketers to set up campaigns long before they need to be executed….
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Glossary: Marketing Automation
Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war. They don’t try to compete on price, and they don’t have to. Steve Jobs and his team excelled at manufacturing and marketing consumer products that consumers love. Apple’s marketing is so effective, in fact, that it has become a benchmark for other companies who want to achieve the same global popularity, revenue growth and staying power. Regardless of your industry, product or service, there are a few things to be learned from Apple’s marketing. Apple’s Marketing…
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Why is Apple’s Marketing Just So Darn Good?
If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem now is: how do you decide what to test? Successful testing is almost always strategic in nature. You can’t just fire up your testing tool, plug in a couple of page variations and expect to meet your business goals – at least not consistently. Instead, you need to plan out a long-term strategy, prioritize tests based on business goals, and develop an execution timeline. This, in essence, is the testing roadmap. And when done right,…
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How to Develop a Winning CRO Testing Roadmap
PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different. A PPC expert couldn’t run a successful email campaign, just as a social media guru might struggle to achieve better SERP rankings. Marketing is a multifaceted beast. Yet, regardless of the different stratagems, approaches or “hacks” required for each marketing process, there’s one element that is present throughout. Good copywriting. Call me biased, but any of the above-mentioned areas of marketing would fall flat without good copywriting. Keyword…
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The Crazy Egg Guide to Conversion Copywriting
Local SEO works a little differently than the mainstream version. It uses some ranking factors that simply don’t show up in ordinary SEO, and some techniques are different too. That makes sense, since the buyer journey is often very different too. Local buyers are often searching from somewhere close by, they’re likely to make purchases soon and they’re interested in local information like phone numbers and directions. Before you can set out to be successful at local SEO, you need to know where you are. That means you need to audit your local SEO, onsite and off, and check that…
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The Beginner’s Guide to Performing a Local SEO Audit
We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for different search terms related to the specific niche your site covers. The problem is a lot of businesses forget that people view marketing content different than other content. A successful blogging initiative has to provide valuable information and eye-catching visual content without coming off as pushy and salesy. Blogs are at the top of the sales funnel, so there’s no real need to push direct sales from them. They’re meant to serve as an introduction…
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How to Sell Without Selling In Every Blog Post
Siri, Cortana, Google Now. These are all “digital assistant” voice search platforms that are changing the way we search for content. To prove this point, over the course of 2015, “search on virtual assistants jumped from statistical zero to 10 percent of overall search volume globally.” If this pattern persists like I believe it will, this is only the beginning, and voice search may even surpass traditional keyboard search in time. I know that I find myself using voice search more and more these days. I find that it’s quicker, easier and simply more fun than manually typing in a…
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How To Optimize For Voice Search And Siri
This is the greatest article you’ll ever read. Everything you’ve read in your life until this point pales in comparison to the wondrous insights you’re about to experience. Upon finishing this piece you’ll become the world’s greatest marketer, one who’s mastered the infinitely detailed nuances of the English language and how to leverage them for the success of your business. I could sit here and write grandiose claims all day long. I could regale you with unbelievable promises, tales of unparalleled success and the secrets to profit until I’m blue in the face. But honestly, would you believe me? Probably…
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Why Your Lazy Attempts at Copy are Killing Your Conversions
You can pound your keyboard for months – trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really need is a great explainer video. Something that sits front and center on your home page and delivers your message perfectly. Something like this: You can go to one of the many explainer video companies, you can hire a freelancer, or you can try to make one yourself. Each of those options has its pros and cons. A company might be expensive, but you’ll get a quality video. Freelancers are cheaper, but it’s hard to…
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How to Make Your Own Explainer Video