Apple’s Worldwide Developer Conference (WWDC) has been running for 34 years, which is 6 years longer than The Simpsons. Like Netflix, Apple likes to drop a whole season at once. When it does, I devote that week and the following weekend to binge-watching as many videos as I can and trying out some of the new technology, especially as it relates to iOS.
In the past 10 years, a big portion of these conferences has been devoted to iOS. This is where we learned about the first iPhone SDK, notifications, share and today widgets, the iOS 7 redesign, iPad multitasking, and other iOS milestones. I was genuinely surprised with some of the announcements this year.
Have you ever looked at a bizarre building design and wondered, “What were the architects thinking?” Or have you simply felt frustrated by a building that made you uncomfortable, or felt anger when a beautiful old building was razed and replaced with a contemporary eyesore? You might be forgiven for thinking “these architects must be blind!” New research shows that in a real sense, you might actually be right. That’s Michael Mehaffy and Nikos A.
A strong personal brand is beneficial on many levels. At the core it differentiates the designer, developer, marketer, etc, from the rest of the pack within crowded disciplines. It functions as a self-promotion agent that works for the practitioner 24/7/365 ultimately ensuring this person becomes a magnet for new and interesting work opportunities.
The foundation of a personal brand is initially created by consistently doing good work. From there, commenting, interacting and reacting in public discussion forums, blogging, Twitter, Facebook and the publication of articles and even books further solidify an individual as a thought leader.