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How To Use Underlined Text To Improve User Experience

(This article is supported by Adobe.) An underline is a horizontal line immediately below a portion of text. In our everyday experience, we underline to emphasize key sections of text, sometimes drawing an underline by hand below printed text. But underlines have their own place in the world of digital design. In fact, underlined text has become one of the most common, most recognizable features of our online experience. When we see an underlined word or sentence on a web page, we immediately assume it’s a link.

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How To Use Underlined Text To Improve User Experience

Lessons From 5 of the Most Viewed Product Awareness Videos on YouTube

If you feel like you’ve been seeing a whole lot more video content online over the past couple of years, it’s not your imagination. Video content has proliferated in recent months and the expectation is that it will continue to grow at a rapid pace in the coming years. Just consider the following statistics and data points (as curated by WordStream): Nearly 1 in 2 people watch more than an hour of Facebook or YouTube video per week. More video content is uploaded to the internet every month than all major U.S. TV networks have created in the last three…

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Lessons From 5 of the Most Viewed Product Awareness Videos on YouTube

7 Inventive Ways to Improve Your Organic CTR Using Google Search Console

improve ctr

In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about your organic CTR? Besides the obvious benefit of increased site traffic, Google often rewards higher CTRs with higher rankings. CTRs also pay off with increased brand awareness – the higher your CTR, the higher your ranking, and the better visibility for your brand. In this article, I’ll walk you through seven ways you can use Google Search Console (GSC) to improve your organic CTR. What You’re…

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7 Inventive Ways to Improve Your Organic CTR Using Google Search Console

What is Banner Blindness?

what is banner blindness

A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based messaging. Some say the term “banner blindness” is outdated. As if there was a point in internet history when banner advertisements started to disappear. Yeah, right.. If anything, banner ads and online advertisements are more prevalent than ever. We have more internet users than ever, and more forms of online advertising than ever. How many of you have skipped a YouTube video ad? How many of you use ad blocking software? How many of you have clicked “X” on…

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What is Banner Blindness?

Afraid Of AI? Conquer Your Fears By Learning How It Can Boost Your Sales

It’s 2017, and the robots are here. However, artificial intelligence (AI) is nothing to be feared. In fact, AI will help boost your sales, increase conversions while ensuring that your business thrives and stays relevant in an ever-changing world. If you have resisted AI up until now because it sounded too complex, we’re going to explain how it can turbocharge your sales in plain, understandable English. We’ll be covering everything from chatbots, personal assistants to how AI can ramp up your email marketing efforts – as well as tighten up your security. As a business owner, this could be the…

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Afraid Of AI? Conquer Your Fears By Learning How It Can Boost Your Sales

The Numbers Behind Content Marketing: Essential Statistics for 2017

content marketing 2017

What’s the state of play in content marketing? What content should you be creating, how should you be distributing it, where should you be promoting it? There’s a million opinions out there. But here, there’s a million stats instead. Well, OK, there’s actually 101, which I swear is a coincidence. But if you want solid data on emails, SEO, strategy and whole lot else besides – we got ‘em. Dive in! 1. The Market For Content Marketing Importance How important is content marketing to marketers? It’s probably the most important marketing tool for most businesses. 89% of B2B organizations are…

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The Numbers Behind Content Marketing: Essential Statistics for 2017

A Simple Guide to Link Prospecting

link prospecting

You can break down SEO into two major categories: On-Page SEO: Ensuring your title tags, meta tags, site architecture and content are optimized for near-perfect search engine comprehension and indexing. Link Building: Getting other websites to link back to your site. In today’s post, we’re going to focus on #2 because it can be the most rewarding in terms of traffic gains, but it’s also the most difficult because a lot of it is beyond your control. Link building is truly an art and link prospecting is the smartest way to ensure your highest level of success. Let’s get into…

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A Simple Guide to Link Prospecting

Understanding The Product Adoption Curve Could Totally Transform Your SaaS Marketing

product adoption curve

Like with any type of marketing, SaaS marketing is all about understanding your customers. If you don’t know your audience like you know yourself, you might as well pack your bags and choose another career. That’s how crucial it is. But sometimes, you can know your audience super well, and you just get…stuck. It’s happened to even the best of businesses. Your product development, marketing, and launch could all be on point, and everything could still go belly up. Maybe you’re only getting a few sales, so you get demotivated. Is your product really good after all? Could you be…

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Understanding The Product Adoption Curve Could Totally Transform Your SaaS Marketing

How To Accept Bitcoin on Your Website

how to put bitcoin on your website

Bitcoin is the most disruptive technology of our age. These powerful words, written by Dominic Frisby, author of “Bitcoin: the Future of Money?”, are more agreed upon and understood each passing year. And the actual creator of Bitcoin, an unknown genius who goes by the moniker Satoshi Nakamoto, is regarded as the most disruptive entrepreneur of our generation in this Virgin Entrepreneur article. Frisby continues: “This internet money system which involves neither banks nor government will do to finance what email did to the postal service and what the internet did to publishing.” These strong sentiments are actually more true…

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How To Accept Bitcoin on Your Website

4 Ways Your eCommerce Store Can Leverage Video (and Why It’s So Crazy Effective)

video for ecommerce

We’ve gone beyond the point of video being an up-and-coming trend. It’s here, and marketers should be using it to attract audiences and keep them engaged. That goes for eCommerce as much as any other industry. Data shows that video isn’t just effective when it comes to marketing. There’s also a continuously growing demand for content in video form. And while some 43% of consumers want to see brands produce more video, it’s not just the consumers who want more visual media. More than half of marketers worldwide say video delivers the best ROI. Additional data from HubSpot’s State of…

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4 Ways Your eCommerce Store Can Leverage Video (and Why It’s So Crazy Effective)