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6 Reasons Your Mobile Ranking on Google Sucks

drinking straws

2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply, your web strategy. Why is this so important? By late 2016, more than half of all Google searches were conducted from mobile devices, and over 77% of web searches are through Google. So when the company announced this year it would prioritize mobile sites over desktop to determine relevance and ranking, it was kind of a big…

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6 Reasons Your Mobile Ranking on Google Sucks

How to Make Facebook Ads Work for Your B2B Company With a Simple Google Form Survey

Google Survey

Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out cat pictures. Therefore, most marketers believe that advertising on Facebook is useless for B2B. They’ll point to lower click-through rates for B2B Facebook ads, and higher costs per click, and go back to focusing on Google Adwords. Facebook is a great tool for B2C promotions, where marketers can offer discounts, promote sales and retarget buyers. But these tactics are not always suitable for the B2B crowd. That’s fair. But guess what? Companies are made of people….

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How to Make Facebook Ads Work for Your B2B Company With a Simple Google Form Survey

How To Transform Your eCommerce Business With 11 Simple Tips

transform your ecommerce business

Online store owners swim in a sea of fierce competition dominated by Amazon and Best Buy, among others. You can’t always be number one. But with a strong desire and the right tools, you can become a leader in your niche. One of the best ways to get to the top is with a powerful content marketing strategy that blows the opposition out of the water. So, what are the secrets of creating and implementing an unsurpassed content marketing strategy that delivers the results you’re looking for? That’s what I’m about to reveal. Why Should You Prioritize Content Marketing Above…

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How To Transform Your eCommerce Business With 11 Simple Tips

How to Use Smarter Content to Build Laser-Focused Lists of Qualified Prospects

Laser Focus Content Marketing

Many companies invest a lot of time and money in content marketing. But very few are ever really successful with it. That’s because a lot of companies approach to content marketing as some sort of hands-off sorcery. They write blog post after blog post and then sit around and wait for something to happen (hint: nothing will happen). Instead, you should think of content as a type of currency – a strategic asset that you can use within a framework to drive business results. This requires a plan and a strategy for how you will use content and then which…

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How to Use Smarter Content to Build Laser-Focused Lists of Qualified Prospects

Google Analytics Is Lying to You. Here Are 7 Ways to Force It to Tell the Truth

trust the lies

Being data-driven is good. Unless of course, all that data driving your decisions is wrong. Google Analytics does a lot of good. It might look fine and seem correct when Goals are firing properly. But just because it’s working, doesn’t mean it’s accurate. Most analytics programs have to make a few implicit assumptions. They’re taking leaps of faith in some cases. And unless you know where to look, you could fall victim to these little white lies. Here are seven of the most common (along with how to fix them). Lie #1. Growing ‘Dark Traffic’ ‘Dark Traffic’ sounds ominous. And…

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Google Analytics Is Lying to You. Here Are 7 Ways to Force It to Tell the Truth

How To Create An A/B Testing Research Framework For Faster Iterations & More Wins

online ab testing framework

Here’s the most common problem I see when it comes to conversion rate optimization (CRO): Not putting enough energy into conducting the proper initial research into what to test. One round of user tests, then change the website. One heatmap, then change the website. One cohort analysis, then change the website. This can lead to very bad testing habits. When you are trying to improve your conversion rate, you should do multiple types of research. You should be using: Qualitative methods (e.g., usability testing, 5-second testing, surveys, etc.) Quantitative methods (e.g., heatmapping, cohort analysis, funnel analysis, segmentation, etc.) And of…

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How To Create An A/B Testing Research Framework For Faster Iterations & More Wins

Learn From The Best: An Interview With Product Designer Michael Wong

mizko portrait

Here at Crazy Egg, we’re infatuated with design. Graphic design, product design, UX, UI – all of it. And of course, there are a handful of designers that we really admire. Michael Wong is one of them. You can see Michael’s skill right away when you come face-to-face with his work. And since Michael is a product designer, you can bet your you-know-what he’s released some of his own products. Check out bukketapp.com We decided to reach out to Michael to ask him a few questions. What’s the best skill to have as a UX designer in today’s world? How…

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Learn From The Best: An Interview With Product Designer Michael Wong

How Twitter Can Bring You Top Talent

Using Twitter For Talent

Usually, when we talk about how social-media savvy companies use Twitter, we talk about doing smart and non-intrusive marketing; we talk about really getting into conversations with customers, and we talk about providing customer support using this particular social media channel. However, it has been some time since companies have started utilizing Twitter for something else – human resources. More precisely, there are companies out there which use Twitter to find and recruit top talent in their industry. Why Twitter? There is a list of reasons as to why Twitter is a fantastic recruitment tool, sometimes even giving LinkedIn a…

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How Twitter Can Bring You Top Talent

Are Your Keyword Rankings You See On Google Correct?

Google Search Results Differ

Have you ever doubted Google? When it comes to the keyword ranking accuracy, we can be skeptical about rank tracker tools we use or SEOs we hired. But when we check rankings manually, we trust our eyes and Google. But you shouldn’t be so careless. Google is clever and agile. They have a massive list of factors that affect the search results they display for you. Even if you see your website in the Number 1 position, it doesn’t mean you really are on top of the world. Your customers may see a very different Top 10. Fortunately, you can…

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Are Your Keyword Rankings You See On Google Correct?

Top 7 Ways to Build Brand Loyalty

Brand Consistent

Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way down the funnel before they talk to anyone at your business, you can’t rely on traditional methods to generate loyalty. At the same time, fewer and fewer clients remain loyal to one specific brand. Loyal customers are profitable customers: repeat customers are cheaper to market to, spend more, and make more frequent purchases. Yet, only 27% of initial sales go on to become repeat customers. Companies need to invest in building loyalty among their customers….

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Top 7 Ways to Build Brand Loyalty