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5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars

22% of the world’s total population uses Facebook. Whatever niche you’re in, there are potential customers waiting for you at the click of a button. While Facebook advertising can be immensely lucrative, there is a significant learning curve before you can expect positive results. Recently, PPC advertising has become more competitive. As advertisers flock to Facebook, this drives up the cost per click for campaigns and makes it harder to turn a profit. Some marketers pour money into Facebook only to leave empty-handed, concluding that the platform simply doesn’t work. In the early phases, losing money is inevitable (believe me,…

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5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars

7 Inventive Ways to Improve Your Organic CTR Using Google Search Console

improve ctr

In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about your organic CTR? Besides the obvious benefit of increased site traffic, Google often rewards higher CTRs with higher rankings. CTRs also pay off with increased brand awareness – the higher your CTR, the higher your ranking, and the better visibility for your brand. In this article, I’ll walk you through seven ways you can use Google Search Console (GSC) to improve your organic CTR. What You’re…

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7 Inventive Ways to Improve Your Organic CTR Using Google Search Console

CSS Grid Layout

Since the early days of the web, designers have been trying to lay out web pages using grid systems. Likewise, almost every CSS framework attempts to implement some kind of grid system, using floats and often leaning on preprocessors. The CSS Grid Layout module brings us a native CSS Grid system for the first time—a grid system that does not rely on document source order, and can create complex layouts which are easily redefined with media queries.

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CSS Grid Layout

The Front-End Performance Challenge: Make Your Site Blazingly Fast And Win Some Smashing Prizes

Not too long ago, front-end performance was a mere afterthought. Something that was postponed to the end of a project and that didn’t go much beyond minification, asset optimization, and maybe a few adjustments on the server’s config file. But things have changed. We have become more conscious of the impact performance has on the user experience, and the tools and techniques that help us cater for snappy experiences have improved and are widely supported now as well.

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The Front-End Performance Challenge: Make Your Site Blazingly Fast And Win Some Smashing Prizes

5 Real-Life Popup A/B Tests That Will Help Boost Your Conversion Rate (Based on Actual Case Studies)

5 tests

Do you think your popups are converting at their highest potential? I’m guessing that unless you’ve been testing them to figure out what makes your audience tick, then probably not. Luckily, you can figure that out by, well,..testing of course :). And if you’re wondering what to assess first, I have some suggestions. As Head of Customer Success at WisePops, an intelligent popup builder, I’ve reviewed hundreds of A/B tests. Based on this experience, I’ll share 5 popup A/B tests which can make a difference for your future and existing campaigns (spoiler: one of our customers almost tripled the number…

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5 Real-Life Popup A/B Tests That Will Help Boost Your Conversion Rate (Based on Actual Case Studies)

Uploading Directories At Once With webkitdirectory

If you’ve ever tried to implement a bulletproof, good-looking file uploader, you might have encountered an issue: uploading an entire folder or folders of files is usually quite a hassle, as files in each folder have to be selected manually. And then some folders might contain sub-folders as well.
Well, we can use webkitdirectory, a non-standard attribute that allows users to pick a directory via a file input. Currently supported in Chrome, Firefox and Edge.

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Uploading Directories At Once With webkitdirectory

Meet XRespond Testing Tool: Let’s Make Building Responsive Websites Simpler

The way people consume information is constantly evolving. As web designers and developers, we keep up with all of the different screen shapes and sizes, learning to create beautiful, flexible software. Yet most of the available tools still don’t reflect the nature and diversity of the platform we’re building for: the browser.
When I was making my first responsive website in 2012, I quickly realized how inefficient and time-consuming the constant browser window resizing was.

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Meet XRespond Testing Tool: Let’s Make Building Responsive Websites Simpler

The CSS Grid Challenge: Build A Template, Win Some Smashing Prizes!

Layout on the web has always been tricky, but with CSS Grid being now supported in all major browsers, most of the hacks that helped to achieve complex layouts have become obsolete. Firefox even has a CSS Grid Inspector built in, so that there’s nothing to hold you back from making even the most challenging flexible layout reality.
To explore the possibilities and features of CSS Grid together, we’d love to invite you to a little contest.

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The CSS Grid Challenge: Build A Template, Win Some Smashing Prizes!

Why You Should Have A Local Content Marketing Strategy

You’ve probably heard time and time again that content marketing is important in growing your business’s online presence. When done correctly, it can increase brand awareness, advocacy, and lead to more sales. The problem is many businesses are doing it wrong. Many business owners think they need to be creating X new pieces of content per week, which simply isn’t true. Producing content for the sake of producing content is not a productive use of time and will not rank you higher in Google or drive more sales. Sure the more quality content you can create, the more traffic you…

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Why You Should Have A Local Content Marketing Strategy

Hacking Your User Onboarding Process: 10 Strategies to Try Now

There is some confusion about what the overall objective of the onboarding process should be. Many view onboarding as an opportunity to get new users up and running. However, I prefer to think of it as laying the foundation for a long-term relationship with your brand or application. Particularly for software companies, it’s crucial to focus on your retention rates if you want to be in business for the long-term. Effective user onboarding is an essential first step in achieving this. The best way to ensure that new sign-ups become active users is by delivering value. Your onboarding process should…

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Hacking Your User Onboarding Process: 10 Strategies to Try Now