Tag Archives: automotive

How to Create Ads For More Clicks in 2018

With Facebook making some serious changes in 2018, marketers are beginning to look toward other channels for generating attention. I truly believe we’ll see a shift from Facebook to SEM in the coming months. People will begin investing in SEO, link-building and – of course – AdWords. But PPC has always been a challenge. Competition continues to increase as new startups enter existing spaces. Not to mention the industry Goliath’s expanding their reach into new markets. We recently analyzed 30,000 PPC accounts to see what the highest performers all had in common. While the use of machine learning helped control parameters…

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How to Create Ads For More Clicks in 2018

The State Of E-Commerce Checkout Design 2012

A year ago we published an article on 11 fundamental guidelines for e-commerce checkout design here at Smashing Magazine. The guidelines presented were based on the 63 findings of a larger E-Commerce Checkout Usability research study we conducted in 2011 focusing strictly on the checkout user experience, from “cart” to “completed order”.
This year we’ve taken a look at the state of e-commerce checkouts by documenting and benchmarking the checkout processes of the top 100 grossing e-commerce websites based on the findings from the original research study.

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The State Of E-Commerce Checkout Design 2012