Tag Archives: beauty

Infographic: How to Boost Ecommerce Revenue Through Upselling and Cross Selling

upselling cross selling feature image

To anyone who’s exclusively done business online, I cannot stress enough how beneficial it is to sell to humans, face-to-face. First of all, in person, you can learn what people are really looking for — and you can make suggestions accordingly. Instead of sifting through data, conducting endless customer surveys, and “guessing,” running a brick-and-mortar shop is a non-stop customer survey experience. The beauty comes when your business operates both online and offline. Your learnings from upselling and cross-selling in person can turn your online business from nice supplemental income to your bread-and-butter! Check out this infographic from Quicksprout to…

The post Infographic: How to Boost Ecommerce Revenue Through Upselling and Cross Selling appeared first on The Daily Egg.


Infographic: How to Boost Ecommerce Revenue Through Upselling and Cross Selling

50 Examples Of Stellar Use Of Light, Shadow And Texture To Kick Start Your Inspiration

Many people find it difficult to get their minds back into work after a holiday season filled with love, food, and friends. May 2017 bring you a healthy and inspiring adventure. As for that kick-start inspiration, I hope this article will help get you back in the creative mindset.
Let’s begin!
Further Reading on SmashingMag: Inspiring Illustrations With Plenty Of Bright Colors Colorful Inspiration For Gray Days How To Create A Water Lily In Illustrator Anglepoise This is just genius!

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50 Examples Of Stellar Use Of Light, Shadow And Texture To Kick Start Your Inspiration

3 Smart Moves for eCommerce to Fuel Customer Engagement

It is not enough for eCommerce establishments to provide exceptional one-off experiences to their users. eCommerce enterprises have been increasingly working on improving customer engagement with a view to forming long-term and meaningful relationships.

Gallup’s report on customer engagement 2014 states that fully engaged customers represent an average 23% premium in terms of share of profitability, revenue, and relationship growth.

Interestingly, Gallup defines fully engaged customers as those who are both emotionally attached and rationally loyal. To achieve complete engagement, rational loyalty as well as emotional connections need to be leveraged. The influence of social web and its impact on engagement is another aspect toward which eCommerce enterprises need to pay significant attention.

In this blog post, we discuss the three key attributes—emotions, participation, and user behavior—that eCommerce enterprises should focus on to improve customer engagement.

Leveraging Emotions to Drive Engagement

eCommerce enterprises have started paying a lot more attention to whether their customers really associate with the brand and the ways in which they can connect with customers at a deeper emotional level. Dove’s real beauty campaign is a classic example of using emotions to drive engagement. The campaign tapped into the emotions of many women about themselves and their appearance. In their new campaign—#MyBeautyMySay, Dove wants women to define their beauty their own way. Through this campaign, Dove attempts to connect to the self-respect aspect, which many women believe is a “battle still to be won.”

Customer Engagement - Emotional Connection

Targeting Emotions for Customer Engagement

Developing deeper levels of emotional engagement with consumers also requires eCommerce enterprises to foster transparency and trust in customer relationship. Using social proof, trust seals, and reviews on the website creates a sense of trust among their users.

Using humor has a strong emotional appeal, and when used appropriately, never fails to make an impact. For example, Hublogix includes Betabrand in its list of eCommerce excellent marketing for humorous product descriptions on its website.

Using Humor for Customer Engagement
The question, however, is that how do you use customer emotions to take a preferred course of action? A post published on My Customer gives a five-point list on building emotional engagement. The post talks about the following list:

  1. Know what emotional triggers exist currently in your experience.
  2. Define what emotion you want your experience to evoke.
  3. Listen to your customers…a lot.
  4. Identify your customers’ subconscious experiences.
  5. Never stop improving the experience.

Improving Engagement through Participation

Another way to improve user engagement is by soliciting participation. Involve your buyers in product creation and innovation. Consider the example of Vans. The leading shoe brand encourages users to design their own pair of sneakers, using a customization feature.

User Participation for Customer Enagement

Moreover, to increase the engagement level of people who understand the nitty-gritty of the products, eCommerce enterprises can focus on co-creation. McKinsey talks about what brands who have mastered co-creation do to gain an edge over others. They researched more than 300 companies in three European countries and identified three key areas where those who lead at co-creation focused: targeting co-creators, finding the motivation, and focusing on a sustainable pay-off.

Leveraging social media for participation is another way through which eCommerce enterprises can drive more engagement and purchases. According to a 2016 Yotpo consumer survey, 72% of customers say that seeing Instagram photos of a product increases customers’ chances of buying. These numbers give eCommerce enterprises a good reason to invest in social curation for driving user engagement. One way of doing this is using shoppable images on your site—product page, home page, or a dedicated photo gallery page. ASOS makes a creative and engaging use of Instagram images shared by customers, by running the #AsSeenOnMe campaign on its website.

ASOS Customer Engagement with UGC

Warby Parker’s started its home try-on services in 2012. It was also smart of them to start a user-generated content (UGC) campaign for the same. Warby’s customers become a part of the campaign by sharing their photographs while trying the five pairs of Warby glasses and sharing it on their social media with the hashtag #WarbyHomeTryOn.

Forever21 has created a single hashtag for all content generated by its users. (The benefit of using just one hashtag is that people associate better with the brand as well as with the hashtag.) Forever21 has the campaign #F21XME featured on its website, which asks participants to upload their favorite F21 outfit on Instagram using the hashtag, and get a chance to be featured.

User Generated Content for Customer Engagement

Twitter Product pages are helping eCommerce enterprises solicit more meaningful engagement through social media. Twitter product pages are tweets that lead to shopping information about an item. A buy button is included for those who wish to buy.

Twitter Customer Engagement

This post on Sprinkler can be your guide to social commerce.

Leveraging User Behavior to Drive Engagement On-Site

We discussed earlier how emotional loyalty and participation can be leveraged to increase engagement. However, it is equally important for eCommerce enterprises to focus on increasing customer engagement from rationally loyal consumers, which can be done by providing them an enhanced on-site experience. Continuously improving users’ on-site experiences requires eCommerce enterprises to dig deep into user insights, identify and resolve pain points, and discover what interests or repels users. This can be done with the help of tools such as heatmaps, visitor recordings, and form analysis.

Visitor recordings play back the actual interactions that any user has had on your website. These insights can be used further to analyze or validate whether any element on the website can prove to be a distraction for the user. In a case study by VWO, about UKToolCenter, removing the product filter improved site engagement by 27%. Using visitor recordings, the hypothesis that the product was a distraction was easily validated.

Heatmaps highlight areas of maximum engagement on a website and also pinpoint dead zones. eCommerce enterprises can study low-engagement areas and suggest actionable improvements, which include:

A form analysis can be run for understanding how users interact with forms. This interaction allows you to fetch insights from drop-offs per field, time taken to fill the form, fields ignored, and so on. This data can be used further for fixing the pain points that users face, and optimize web forms for more engagement and conversions.

Feedback and insights gathered from on-page surveys can also be used for improving on-site user engagement. For example, if a user spends more than five minutes on a product page, a survey can be triggered to find out whether the user intends to buy something or is searching for something specific.


User engagement is not just about metrics that show us click-through rates or pages viewed in a session. For eCommerce enterprises, driving robust engagement constitutes:

  • Leveraging the emotional connection that consumers form with brands
  • Encouraging participation across the website and social channels
  • Deploying user behavior data and insights to track and improve on-site interactions

How are you driving meaningful engagement for your eCommerce enterprise? Drop a comment or feedback below.


The post 3 Smart Moves for eCommerce to Fuel Customer Engagement appeared first on VWO Blog.

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3 Smart Moves for eCommerce to Fuel Customer Engagement

Finally, CSS In JavaScript! Meet CSSX

JavaScript is a wonderful language. It’s rich, it’s dynamic, and it’s so tightly coupled to the web nowadays. The concept of writing everything in JavaScript doesn’t sound so crazy anymore. First, we started writing our back end in JavaScript, and then Facebook introduced JSX, in which we mix HTML markup with JavaScript. Why not do the same for CSS?

Finally, CSS In JavaScript! Meet CSSX

Imagine a web componentdistributed as a single .js file and containing everything — markup, logic and styles. We would still have our basic style sheets, but the dynamic CSS would be a part of JavaScript. Now this is possible, and one way to achieve it is with CSSX. CSSX is a project that swallowed my spare time for a month. It was challenging and interesting, and it definitely pushed me to learn a lot of new stuff. The result is a set of tools that allows you to write vanilla CSS in JavaScript.

The post Finally, CSS In JavaScript! Meet CSSX appeared first on Smashing Magazine.

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Finally, CSS In JavaScript! Meet CSSX

A-ha! The (social) proof is in the video

A brief introduction

One of our clients this past year is an e-commerce company. They sell a wide variety of beauty products and use a subscription model. Subscribers are part of an exclusive club and receive a box of beauty products each month.

Red lips.
Red lips courtesy of our client’s beauty box.

Most of these subscribers come in from a Facebook ad.

We were focused on this client’s 4-step acquisition funnel. After targeting the first step, we wanted to apply what we had learned to the second step of the funnel.

Based on previous tests, we knew that subscribers responded to social proof and were sensitive to both community messaging and the quality of our client’s products.

We ran the following test on desktop and on mobile, segmenting the results by device.

Press play: Round I

The control page for this experiment highlighted the customizable nature of the monthly beauty box.

In one variation, we replaced this information with a video of a subscriber talking about how much she loves being a member of this community. With this video, we hoped to draw out visitors’ appreciation for social proof.

Claire Vignon

We had actually tested social proof before, but it didn’t work. We used a statement that said ‘Join thousands of other subscribers’ but it sounded so fake. The video added genuineness to the messaging.

Claire Vignon, Director of Optimization Strategy

In another variation, we replaced the control content with a video of the company’s CEO — an already-prominent figure on the their social media pages. In this video, she discussed the community, the company’s core values and the quality of their products.

Both variations saw significant lift in completed orders on mobile: 12.9% and 10.0% respectively.

Press play: Rounds II & III

As is our habit, we decided to build on this test. We adopted the winning social proof variation as our control and created two more variations:

  • In the first variation, we added the video of the CEO beneath the subscriber testimonial
  • In the second, we shortened the subscriber testimonial from 2 minutes to 1 minute

The variation that included both videos increased conversions by 3.5% on desktop and 6.5% on mobile. The variation with the shorter video actually decreased conversions among desktop users but lifted conversions on mobile by a significant 12.2%.

While mobile users seem to enjoy the video content, their possible limited attention spans could explain the dramatic lift caused by a shorter, more concise video.

Desktop users, on the other hand, may have more time and prefer more information to become familiar with the company’s value proposition.

We kept going.

Our next move was to combine these two variations into one. It featured the shorter video testimonial and the video of the CEO. We saw a 15.5% lift for desktop users and a 12.2% lift for mobile users.


In this series of tests, we found that video can be a powerful social proof tool across all devices.

The client in this case was fearful that mobile users might be too impatient to watch a video. They worried that visitors may not want to waste data, but our results showed these fears to be unfounded.

Our continued testing led us to discover a winning video combination for our client’s users. It also revealed insights about video length on mobile versus on desktop.

Not only should you test that, you should continue to test it. Optimization is an infinite cycle.

This post is third in a 5-part series. If you missed either of our previous ‘A-ha!’ moments, check out the links below:

Stay tuned for more of our favorite ‘A-ha!’ moments in the coming days.

The post A-ha! The (social) proof is in the video appeared first on WiderFunnel.

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Think Your App Is Beautiful? Not Without User Experience Design

Lately, every app is “beautiful”. If you read tech news, you’ve seen this pageant: Beautiful charts and graphs. Beautifulstories. Beautiful texting. Beautiful notebooks. Beautiful battery information.
Aspiring to beauty in our designs is admirable. But it doesn’t guarantee usability, nor is it a product or marketing strategy. Like “simple” and “easy” before it, “beautiful” says very little about the product. How many people, fed up with PowerPoint, cry out in frustration, “If only it were more beautiful”?


Think Your App Is Beautiful? Not Without User Experience Design

Photo Contest – Holidays Around The World

A couple of days ago, we launched a photo contest in which you could submit a photo of how upcoming holidays are celebrated in your city. For those who have participated, thank you for taking the time to shoot the photos and sending them to us.
We’ve received hundreds of pictures from all over the world and we have to be honest and say that it was really hard to pick only ten winners!

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Photo Contest – Holidays Around The World

Gallery Of Coffee Mug Photos

Three weeks ago, we launched a photo contest in which everyone could submit a photo of their favorite coffee mug. For those who have participated, thank you for taking shots of your beloved mugs and sending them to us. We received around 470 pictures of mugs from all over the world and only a couple of them could make it onto the poster we’ve created exclusively for our dear fans.


Gallery Of Coffee Mug Photos

PrefixFree: Break Free From CSS Prefix Hell

This article is the first piece in our new series introducing new, useful and freely available tools and techniques presented and released by active members of the Web design community. Lea Verou is well-known for her experiments with CSS and JavaScript and in this post she presents her recent tool, prefixfree, which will hopefully help you break free from the CSS prefix hell.
So What’s the Problem With Prefixes? I’m sure we all agree that CSS3 is pretty cool and that it enables us to do things that were previously impossible.

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PrefixFree: Break Free From CSS Prefix Hell

Relationship Engineering: Designing Attraction

“Look at her: so beautiful, so friendly, so smart. And what a personality. She must be mine. Hooking up with her would make me the envy of all my friends. Sure, she’s young and she’s gorgeous. Besides, I can easily try something new if I get bored or something better comes along.”
No, that’s not an excerpt from Lolita. As cruel and inappropriate as they might seem, these thoughts are fairly common in our society.

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Relationship Engineering: Designing Attraction