Tag Archives: beginner

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What is a Landing Page: A Beginner’s Guide to Generate Conversions

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What is a landing page? And why should you create one? Landing pages are essential elements of any online marketing campaign. They’re designed to funnel traffic toward a specific action, such as buying a product or signing up for your email list. Some businesses have dozens of landing pages. Others have just a handful. However, […]

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What is a Landing Page: A Beginner’s Guide to Generate Conversions

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What is Lean UX? A Beginner’s Guide with Principles, Methods & Tips to Start

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Lean UX or lean user experience is the method for creating web offerings that are streamlined and visitor-centric, the very elements visitors today demand. Lean UX design best practices help website visitors enjoy a more streamlined and memorable web experience. Similar to lean manufacturing, which is used by top brands to eliminate waste in production, […]

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What is Lean UX? A Beginner’s Guide with Principles, Methods & Tips to Start

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The Beginner’s Guide To Drip Marketing

If you’re familiar with email marketing, then you’re probably familiar with drip marketing. If not, drip marketing refers to sending (automatically) a set of pre-written marketing messages to leads based on their actions (behavior), at specified time intervals or per event. While drip marketing can be used in various forms, email is the primary method. (Others include direct mail and social media.) As you might guess, the drip analogy is from a leaky faucet that keeps dripping droplets of water. In the marketing world, these droplets are likened to a series of messages. Drip marketing is evolving into a science,…

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The Beginner’s Guide To Drip Marketing